Aug
28
Swingline Paper Shredder: Be Nobody
Posted in: UncategorizedPrint
Swingline Paper Shredder
Advertising Agency:The University of Texas at Austin, USA
Art Director:Tony Nguyen
Copywriter:Hannah Sanderson
Aug
28
Volvo: Music of the Mind, Nemo’s Garden
Posted in: Uncategorized
Media
Volvo
Advertising Agency:Valenstein & Fatt, London, United Kingdom
Joint Chief Creative Officers:Vicki Maguire, Caroline Pay
Creative Director:Andy Lockley
Strategic Design Director:Wiktor Skoog
Managing Partner:Crystyn Bevan
Business Director:Tim Rogowski
Account Director:Alex Nixon
Account Manager:Dominic Kolodziejski
Assistant Producer:Georgia Tomi
Production Company:Pulse
Director:Daryl
Executive Producer:Neil Andrews
Editors:Billy Mead, Amanda Jenkins, Ten Three
?Additional Editing:Matt Newman, Crispin Deverill, Luke Whiting, Hogarth
Sound Design:Zak Kurtha
Composer:Daniel Hart, Tom Player, Wake the Town
Post Production:Gps
Post Producer:Annika Gustavvson
Online:Esta Burgland
MPC Post Producer:Amy Richardson
Colourist:Mattieu Toullet
Aug
28
McDonald's: Together
Posted in: Uncategorized
Media, Online
McDonald’s Canada
Celebrate the good times that brought us together over the last 50 years.
Advertising Agency:Cossette, Toronto, Canada
Group Creative Director:Ed Morris
Copywriter:Troy Mcguinness
Art Director:Troy Mcguinness
Quebec Copywriter:Patrick Michaud
Agency Producer:Colleen Floyd
Account Executive:Cecilia Hui, Alexandra Simard
Account Director:Lindsay Kerr
Group Account Director:Serene Gaspar
Svp:Kathy Mcguire
Managing Director:Kathy Mcguire
Vp Strategy:Scott McKay
Production House:Soft Citizen
Director:Jamie Rafn
Executive Producer:Chris Boddy, Stephanie Hickman
Editorial House:Saints Editorial
Editor:Ross Birchall
Assistant Editor:Nancy Gidman – Latorraca
Transfer & Online:Alter Ego
Colorist:Wade Odlum
Conform:Nice Shoes
Online Artist:Adrian Winter
Super Placement:Stefan Woronko
Audio House:Grayson Matthews
Audio Engineer:Tom Westin
Casting:Powerhouse Casting
Casting Agent:Andrew Hayes
Aug
28
Hong Kong Tourism Board: The art of introducing Old Town Central to the world
Posted in: UncategorizedDesign, Print
Hong Kong Tourism Board
Advertising Agency:Grey, Hong Kong
Chief Creative Officer:Michael Knox
Group Creative Director:Christopher Lee
Senior Art Director:Jackie Wong
Art Director:Elsie Lau
Aug
28
McDonald's: Love Affair
Posted in: Uncategorized
Film
McDonald’s
Advertising Agency:Leo Burnett, London, United Kingdom
Chief Creative Officer:Chaka Sobhani
Creative Director:Peter Heyes
Art Director:Peter Heyes, Jon Fox
Copywriter:Peter Heyes, Rik Brown
Board Account Director:Victoria Reiz
Account Director:Jassmine Vilkhu
Senior Account Manager:Jack Brenman
Account Executive:Ed Burgess
Planning Director:Max Keane
Senior Planner:Adriana Ferran
Planner:Catherine Owen
Director:Guy Manwaring, Sonny
Production Company:Guy Manwaring, Sonny
Producer:Amy Appleton
Editor:Mark Edinoff, Work Post
Vfx:Mpc
Vfx Supervisor:Alex Gabucci
Vfx Producer:Louise Unwin
Colourist:George K
Sound Design:Parv Thind, Jack Sedgwick, Wave
DoP:Catherine Owen
Aug
28
Portuguese Film Academy: Every Word Matters – Orgasm, Every Word Matters – Kitchen
Posted in: Uncategorized
Film
Portuguese Film Academy
A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy.
Advertising Agency:Fcb, Lisbon, Portugal
Creative Director:Edson Athayde
Art Director:Diego Torgo
Copywriters:Viton Araújo, Barbara Dzikanowice
Film Director:Mário Patrocínio
DoP:André Braz
Production Company:Bro Cinema)
Aug
28
Make a Change: Ugly Slut, Kill Yourself
Posted in: UncategorizedPrint
Make a Change
Every third young girl has been subject to sexual harassment online. Help us fight cyber bullying at makeachange.se/engagera-dig
Advertising Agency:DDB, Stockholm, Sweden
Account Manager:Katarina Bäcklund
Art Directors:Dennis Phang, Martin Runfors, Tove Andersson
Creative Director:Olle Langseth
Graphic Designers:Eddie Wernholm, Marie Persson
Motion Designer:August Håkansson
Aug
28
Harris Scarfe: The New Easy Wear Edit
Posted in: Uncategorized
Film
Harris Scarfe
Advertising Agency:JWT, Melbourne, Australia
Creative Directors:Elizabeth Wilmott, Jo Talbot
Group Account Director:Brittany Wickes
Account Director:Melissa Pritchard
Producer:Katherine Muir
Director:Jessie Oldfield, CKOL
Aug
28
Saint Gobain: Attack-Resistant Glass, Blast-Resistant Glass, Bullet-Resistant Glass
Posted in: UncategorizedPrint
Saint-Gobain
Vetrotech attack-resistant glass is so unbelievably strong and resilient, even a powerful blow from an axe will not cause the slightest damage to it. A fact the hapless axe with it knew before it swung into action.
Unbelievably strong, amazingly resilient Vetrotech Saint-Gobain Attack-Resistant Glass.
Vetrotech attack-resistant glass is so unbelievably strong and resilient, even a massive grenade explosion will not cause the slightest damage to it. A fact the hapless grenade wish it knew before it decided to go off.
Unbelievably strong, amazingly resilient Vetrotech Saint-Gobain Blast-Resistant Glass.
Vetrotech attack-resistant glass is so unbelievably strong and resilient, even an ambitious bullet fired from the most sophisticated gun will not cause the slightest damage to it. A fact the hapless bullet wish it knew before it struck.
Unbelievably strong, amazingly resilient Vetrotech Saint-Gobain Bullet-Resistant Glass.
Advertising Agency:Leo Burnett, Delhi, India
Creative Director:Aniruddha Ghosh, S. Devanand
Art Director:Aniruddha Ghosh
Illustrator:Aniruddha Ghosh
Copywriter:S. Devanand
Additional Credits:Sumanth Cuppala, Raja Mohamad
Aug
28
GS Caltex: Energy that changes the world
Posted in: Uncategorized
Film, Online
GS Caltex
It has been a constant social issue that call center employees are exposed to obscene and violent words of customers.
Such issue is already well known by being covered by numerous press media, but there wasn’t still a solution to prevent such verbal violence against the call center employees even though several customer centers are trying to relieve their stress through psychological consulting and massage therapies.
GS Caltex, an energy enterprise that has been executing numerous campaigns to energize the world based on its slogan, ‘I am your Energy’, released a new campaign in order to resolve the issue. It is the video conveying the idea of “preventing verbal violence” while a customer is waiting to be connected to a call center employee.
The video starts with a series of confessions by call center employees who were exposed to customers’ violent words. It is followed by production of ringback tone through recordings made by people who are family members of the employees. “My loving, dear wife will help you in a moment.”
“My mom, who I love the most in the world, will help you soon.” After the application of the new ringback tone, stress levels of the employees decreased by 54.2%, customers’ kind words increased by 8%, employees feeling respected increased by 25%.
The video ends with reminder that energy that can change the world is already inside us. The video was first released to GS Caltex’s Facebook page and gained 2M views and 200k engagements within 24 hours from its release.
Through a simple but effective solution resolving a social issue, the campaign was introduced to above 15 media channels within 2 weeks from its launch and is provoking the energy to change Korean society.
Advertising Agency:AdQUA Interactive, Seoul, South Korea
Creative Director:Hyunkyoon-Kim
Copywriters:Ayoung Yoon, Olivia Sangjee Park
Executive Creative Director:Hunchul Chun
Producer:Dongkyeong Lee
Account Executives:Junyoung Lee, Minwoo Lee, Hyunwoo Nam
Media Planner:Sooyeon Im
Media Buying:Seungkwan Hong, Seunghyun Yoon, Sooyeon Park
Aug
28
Hong Kong Tourism Board: Trendy fashion and entertainment
Posted in: Uncategorized
Film
Hong Kong Tourism Board
Advertising Agency:Grey, Hong Kong
Chief Executive Officer:Sarah Trombetta
Chief Creative Officers:Ali Shabaz, Michael Knox
Executive Creative Director:Almon Lam
Creative Director:Christopher Lee
Senior Art Director:Jackie Wong
Art Director:Richard Lovell
Copywriter:Ritta Deng
Business Director:Mark Ngai
Account Director:Stephanie Lai
Associate Account Director:Ricky Lau
Senior Account Manager:Jeffrey Ng
Account Manager:Alex Law
Senior Account Executive:Yumi Wong
Account Executive:Doyle Lee
Strategic Planner:Noc Choi
Head Of Tv Production:John Lo
Aug
28
Alfaguara Audiobooks: Twenty-Thousand Leagues Under The Sea, Little Red Riding Hood, Moby-Dick, Don
Posted in: UncategorizedPrint
Alfaguara
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Art Director:Rodrigo Perez
Illustrator:Ricardo Salamanca
Aug
28
Ceska Pojistovna Pet Insurance: Devon Rex, English Toy Spaniel, Norwegian Forest Cat, Bull Terrier
Posted in: UncategorizedPrint
Ceska Pojistovna
For endangered breeds.
Advertising Agency:Y&R Prague, Czech Republic
Chief Creative Officer:Jaime Mandelbaum
Chief Creative Director:Tereza Sverakova
Creative Director:Dora Pruzincova, Atila Martins
Art Director:Jan Siller, Marcos Siqueira
Copywriter:Jaroslav Kratochvila
Designer:Neil Johnston
Executive Managing Director:Tomas Dvorak
Account Director:Patricie Halkova
Account Manager:Marketa Petruzelkova
Agency Producer:Tomas Tomasek
Illustrator:Jiri Grus
Aug
28
The Guardian Sets Up a Nonprofit to Support Its Journalism
Posted in: UncategorizedThe establishment of the venture has come as philanthropic circles become more concerned about the future of the media.
Aug
28
Pearsons SIA by Miami Ad School
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advert title: Sia
Campaign name:Sia
Agency: Miami Ad School, Miami, USA
Brand: Pearson
Art Director: Yann Loussouarn, Dora Sarkadi
Copywriter: Yessenia Downs, Adam Rathbun
Short description:
Pearson will create Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.
The post Pearsons SIA by Miami Ad School appeared first on DesiCreative.
Aug
28
Craft beer wars: a storm in a pint pot
Posted in: UncategorizedCraft beer is increasingly big business, and for proof, you only need look at the explosive growth of the sector’s standard bearer Brewdog.
Aug
28
Walkers campaign asks customers to 'choose or lose' famous flavours
Posted in: UncategorizedWalkers’ latest brand campaign centres on challenging consumer loyalty to see whether people would choose to ditch familiar flavours for a new variant.
Aug
28
Doulux: Spicy
Posted in: UncategorizedPrint
Doulux
The calm after the storm.
Advertising Agency:Havas, Reunion
Creative Directors:Philippe Amsalem, Julien Serveaux
Copywriter:François-Xavier Evrard
Illustrator:Robin Boyer
Additional Credits:Yoopi
Aug
28
MoviePass Drops Its Price, Pleasing Customers but Angering AMC
Posted in: UncategorizedThe subscription service for movie tickets gained over 150,000 users after slashing its price, but a leading chain said it is “not welcome here.”
Aug
28
Memo From Buenos Aires: Argentine Paper Stood Up to the Generals, but Succumbed to Market Forces
Posted in: UncategorizedThe Buenos Aires Herald, which exposed abuse during the 1976-83 military dictatorship, published its final edition last month.
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