Hasta La Creative!

A translation:

The right-wing protesters in Charlottesville raised their arms to the Nazi black, and the American president has not distanced himself from this gesture or from the mindset of the people. On the contrary, Donald Trump had seen in some of them “fine people.” With this attitude, he shares with the protesters and greets them in a transcendent sense — that is exactly what the Stern cover visualizes. It is, of course, far from us to want to minimize the atrocities of the National Socialists.

Hamburg-based Stern has been published since 1948 and is owned by Gruner + Jahr, a division of Bertelsmann. The Simon Wiesenthal Center, “an international Jewish human rights organization dedicated to repairing the world one step at a time” per its mission statement, was started in 1977 and is named after Nazi hunter Simon Wiesenthal.

Continue reading at AdAge.com

The heavyweight fight between Floyd Mayweather and Conor McGregor may have been the most-pirated event ever. Is that because the distributors don’t understand the fundamentals of the media business?

Crowd Companies CEO Jeremiah Owyang privately wrote on Facebook, in a post that he allowed me to publicly share, “Many people were live streaming the fight on Periscope. All media wants to be freed.” (While media has no inherent desires, people can’t resist the tendency to anthropomorphize it.)

Owyang’s clever twist on the clich puts the emphasis on media wanting to be “freed” rather than “free,” but the implication was that the $99.95 cost to view the fight in high definition in the U.S. prevented this event from reaching everyone who wanted access to it. This led people to seek alternative ways of viewing the fight. For some, that meant a trip to the pub, but for others, it meant engaging in or abetting some form of theft.

Continue reading at AdAge.com

Even as consultancies continue to encroach on ad agencies’ traditional assignments from marketers, agencies are increasingly fighting for turf that once belonged to consultants.

Publicis.Sapient, in partnership with global consulting and technology services company Capgemini, has beat out Accenture for an assignment to help McDonald’s create the restaurant experience of the future, according to Publicis Groupe.

The Publicis.Sapient and Capgemini team went up against “large consulting and technology players including Accenture” in a year-long pitch for the fast-feeder, according to an internal note written by Publicis Groupe CEO Arthur Sadoun, which was obtained by Ad Age. Representatives from Accenture and McDonald’s were not immediately available for comment.

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The economic impact of Harvey, the Category 4 hurricane expected to drop more than 50 inches of rain on Houston, Texas, will be substantial, according to a new report. Lost revenue to area restaurants and retailers alone will total around $1 billion, said Planalytics, which provides weather analytics for businesses.

Sixteen years ago, Tropical Storm Allison flooded Houston with 28 inches of rain; Planalytics’ estimate of the economic impact from that storm was $5 billion.

While restaurants such as PF Chang’s and Chili’s, and stores such as Dillard’s and Stage Storeswhich have a large percentage of locations in the regionare the most affected, independents could also feel the impact. Evan Gold, exec-VP of global services at Planalytics, says that the storm will affect discretionary purchases over the next week or so as consumers hunker down and refrain from spending on Labor Day or back-to-school. Houston’s surrounding population controls roughly 4% of the spending power in the country, he adds.

Continue reading at AdAge.com

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Hugo Away

Playing guitar is like having sex. You can’t just stay in missionary position. Learn the greatest guitar player’s technics in the world.

Advertising Agency:Pirueta, São Luís, Brazil
Creative Director:Luiz Coutinho, Edimar Filho
Art Director:Luiz Coutinho
Copywriter:Edimar Filho

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Listerine

Look, I could even do a thesis with your hair today. Your breath also speaks.

I do not know you but I loved those onion rings. Your breath also speaks.

Wow, don’t you give a special discount? Your breath also speaks.

Credits: Advertising School: Escola Cuca, Sao Paulo, Brazil
Additional Credits:Victor Saburido, Ricardo Garrido, Israel Conde

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Swedish Armed Forces

For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear – we are prepared to go all the way.

The ad, together with the same message on the Swedish Armed Forces social media channels, sparked an enormous response.

Advertising Agency:Volt, Stockholm, Sweden
Art Directors:Jörgen Berglund, Johanna Johansson
Copywriters:Petter Nylind, Daniel Jakobsson
Project Manager:Malin Almqvist
Production Manager:Camilla Ryttare
Planner:Cornelia Wangel
Final Art:Åsa Stjärnquist
Account Director:Henrik Stampe
Photographer:Henrik Bonnevier

• Read more about Stanley “Montage” (2017) :30 (USA)

• Read more about Kitchenaid – Black stainless steel / Freedom (2016) :30 (USA)

Sunday’s conclusion to Season 6 drew 12.1 million viewers, Nielsen said, three million more than last year’s finale.