Clorox: Kitchen
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A clean counter is the nucleus in the home that connects the family. To share their victories. To grow and experiment.
Clean turns a counter into a stage, a laboratory, a victory lap.
We hero this message by contrasting the act of cleaning a counter – with wild flash-forwards of all the joyful family connections, which occur next on that kitchen counter.
A clean kitchen is the beginning. What comes next is everything.
Clorox: Bathroom
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A clean bathroom brings families together. Invites opportunities of deep connection. Creates a moment of peace.
Clean turns a bath into a sanctuary, a playground, an adventure.
We celebrate this message by showing the moment a bath is wiped down – with dramatic flash-forwards of all the authentic family moments, which unfold later around the bathtub. A clean bathroom is the beginning. What comes next is everything.
Clorox: Classroom
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A clean desk means a clear mind. Greater focus. Happier students. Fewer sick days.
Clean turns a desk into a stadium, a theater, an escape.
We celebrate this message – and the back to school season – by pairing the moment of a desk being disinfected with fun and playful childhood moments, which happen afterwards at that desk. A healthy classroom is the beginning. What comes next is everything.
Karriere.at: Beam me APP! – Man
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Task: Show that karriere.at, Austrians largest online job platform, “The Portal of Possibilities”, enables you, to find your dream job 24/7. Idea: While you’re on karriere.at, you are always looking into an illuminating future – even in the darkest night you are “beamed” to your dream job. Solution: The benefits of karriere.at were translated directly to the visual level by an illustration of a man looking into his smartphone with karriere.at open. He’s wearing Loungewear, but where the light beam of his smartphone hits him, he wears business clothes.
Karriere.at: Beam me APP! – Woman
Posted in: Uncategorized
Task: Show that karriere.at, Austrians largest online job platform, “The Portal of Possibilities”, enables you, to find your dream job 24/7. Idea: While you’re on karriere.at, you are always looking into an illuminating future – even in the darkest night you are “beamed” to your dream job. Solution: The benefits of karriere.at were translated directly to the visual level by an illustration of a man looking into his smartphone with karriere.at open. He’s wearing Loungewear, but where the light beam of his smartphone hits him, he wears business clothes.
Royal Mail: Heist
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This film compares the seriousness of identity fraud with a bank robbery.
Mi Gusto Es: Father of all Aguachiles
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We are a seafood restaurant with 14 years of experience in Mexico, our most famous dish is the “Aguachile” traditional of Sinaloa. Our aguachile is the best one that is why is ‘the father of all Aguachiles’.
Visa: A Special Getaway for the Soldiers
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Visa Korea’s latest digital campaign is an homage to young South Korean soldiers and their families.
Wherever you are, whatever you need (note: this is the official slogan of Visa Korea).
MullenLowe bid to buy 101 could be mutually beneficial
Posted in: UncategorizedAfter a period of instability, could 101 provide the ballast for growth that MullenLowe London is looking for? Jeremy Lee investigates.
AI could make personalisation less creepy, not more
Posted in: UncategorizedBrands and publishers can use AI to provide increasingly personal experiences to users without intruding.
Honda launches karaoke-inspired spot to promote car range
Posted in: UncategorizedHonda has turned to karaoke to back its latest lines in a 30-second spot created by Mcgarrybowen London.
Yamaha picks FCB Hamburg for Europe brief
Posted in: UncategorizedYamaha Music Europe, the European headquarters of the Japanese company, has appointed FCB Hamburg to its creative account after an international pitch.
Purpose is broken. Here's how to fix it
Posted in: UncategorizedBrand purpose is not just a tagline; it’s an existential statement about how your whole business works.
Net-A-Porter's global autumn-winter 2017 campaign forecasts five trends
Posted in: UncategorizedLuxury online retailer Net-A-Porter’s global autumn-winter campaign this year highlights five key fashion trends for the season ahead.
Post-election jitters have worn off, but consumer confidence stays low
Posted in: UncategorizedConsumer confidence in the UK has increased slightly on June’s level, according to the latest consumer confidence index from YouGov and the Centre for Economics and Business Research.
John Lewis gives boost to female entrepreneurs in JLAB's class of 2017
Posted in: UncategorizedThe John Lewis Partnership has revealed the latest set of start-ups to take part in its retail accelerator JLAB, now in its fourth year.