FT Staff Demands Newspaper's Owners Close Gender Pay Gap by 2020


Staff at the Financial Times said they would support strike action if it hadn’t closed its gender pay gap by 2020, adding pressure to management to address salary disparities.

“The Financial Times ought to be ashamed if it enters [2020] with anything less than pay equality,” staff said in a joint e-mailed statement after a meeting on Wednesday. “We would be prepared to support industrial action in pursuit of this goal should it be required.”

The threat of a strike comes after similar disclosures of pay inequalities at the British Broadcasting Corp. last month sparked a backlash and an open letter from at least 40 women calling for change. The average difference in pay between men and women at the FT, which is owned by Nikkei, is currently 13% and staff are increasingly concerned that senior managers are not taking it seriously, the statement said.

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Sex traffickers hide in plain sight

Canada has a human trafficking problem. Young Canadian girls are forced into prostitution across the country. Most Canadians are unaware of this issue.

“Human trafficking occurs closer to home than most Canadians realize, and the signs can be hard to identify or are easy to dismiss,” says Sean Sportun, vice chair, Toronto Crime Stoppers. “Moreover, with the legalization of prostitution comes ambiguity over what is and isn’t a legal sexual service, making it difficult for everyday citizens to discern between a consenting sex worker and an exploited, abused and powerless victim.”

Knowing that hotels are where sex trafficking occurs, Tribal Worldwide Toronto decided to educate the public by creating a fake hotel, the cleverly named Hotel Jeunesse. Through targeted search engine marketing, people searching for hotels saw banners for the hotels. Clicking through brought you to the website. At first glance the hotel looks normal, but this quickly changes as the photos and reviews become more depraved. Clicking on the rooms gives a particularly lurid description, followed by this copy:

Canada’s cities and tourist destinations are hotspots for human trafficking. And the signs are often hiding in plain sight.
If you see something, please report it to 1-800-222-TIPS.

There is also a tips page to help you recognize the signs.

While this effort is quite smart and I do applaud it, I have to say it’s almost too clever. Unless you’re willing to spend time on the site to pick up on the subtlety, you might still miss the point. But it’s a great effort to target travelers who might actually be able to spot the signs and help stop crime.

Client: Toronto Crime Stoppers
Agency: Tribal Worldwide Toronto

Adland: 

A White Director, the Police and Race in ‘Detroit’

Is Kathryn Bigelow the right filmmaker to tell the story of “Detroit,” about three horrifying deaths in 1967? She says doing nothing is not an answer.

IKEA: It shouldn't be that hard – Game of 15

“It shouldn’t be that hard” reads the copy of this funny Ad for Ikea Assembly Service, something that definitely makes our lives easier.

IKEA: It shouldn't be that hard – Puzzle

“It shouldn’t be that hard” reads the copy of this funny Ad for Ikea Assembly Service, something that definitely makes our lives easier.

IKEA: It shouldn't be that hard – Rubik

“It shouldn’t be that hard” reads the copy of this funny Ad for Ikea Assembly Service, something that definitely makes our lives easier.

Netflix: Torture Words, 1

Blink Brow Bar: how a marketer turned into a successful entrepreneur

Former British Airways marketer Vanita Parti left her job to disrupt the beauty industry. Gurjit Degun talks to the Blink Brow Bar founder about the key to her success.

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week’s Major League Soccer All-Star Game.

My Media Week: Paul Knight

Paul Knight, chief operating officer at Manning Gottlieb OMD, discusses automated futures
with ITV, the power of local with Trinity Mirror and talks contracts with a new undisclosed
client.

Movers and shakers: Numis, Grey, Pizza Hut, Jellyfish

Numis’ long-serving head of media, Lornia Tilbian, is leaving, Grey has a new global CEO, while Pizza Hut has hired new marketers in the UK and Europe.

Subway calls on workers to ditch 'blandwiches' in new campaign

Subway is flagging up its new rotisserie-style chicken flavour in a new TV ad featuring a talking sandwich.

Nissan moves global Infiniti advertising into 72andSunny

Nissan has reportedly moved the global advertising account for luxury car marque Infiniti from Crispin Porter & Bogusky to 72andSunny without calling a review.

Lucky Generals picks Isaacs as first head of content and partnerships

Lucky Generals has hired its first head of content and partnerships, to drive quality and innovation in social, content, data and partnerships.

Digital Mavericks: Shortlist unveiled plus meet the judges

This year’s shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists.

Adaptive leadership lessons for Trump and advertising

The moment we think we have nothing more to learn is the point at which failure looms large, warns Oliver UK’s CEO.

Facebook celebrity influencers could earn up to £75,000 per post

A survey of UK marketers has found that they are willing to pay up to £75,000 for a single post mentioning their brand by a Facebook celebrity influencer.

Asda sales and profits tumbled in 2016

Asda’s like-for-like sales, excluding fuel, fell 5.7% in 2016, accounts filed to Companies House show – a steeper decline than the 4.7% seen in 2015.

Megyn Kelly's Fall Primetime Run Ends Two Episodes Early


Eight episodes into the newsmagazine’s maiden run, NBC has pulled “Sunday Night with Megyn Kelly” off the air, replacing it with original episodes of “Dateline.”

The decision to end Kelly’s summer run, previously reported by The New York Post’s Page Six but little-noted beyond that, eliminates episodes that the network had put on its schedule for Aug. 6 and Aug. 13. People familiar with the situation said the first season of Kelly’s primetime show had been slated to end on Sept. 3 at the latest, in order to make way for the return of “Sunday Night Football,” but a fixed number of episodes was never set in stone.

After debuting on June 4 to 6.2 million viewers and a 1.2 rating in the news demo, the equivalent of around 1.44 million adults 25 to 54, Kelly’s Sunday night show struggled to retain an audience. A controversial broadcast featuring an interview with conservative conspiracy theorist Alex Jones delivered just 961,000 demographically-relevant live-same-day viewers, and subsequent ratings fell even further from there.

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Opinion: Vote No on the SAG/AFTRA Deal. Here's Why


Considering that we’re living in the “Platinum Age of Video Production,” the tentative new SAG/AFTRA contract is an insultingly bad deal for rank-and-file Guild members. Before I get into specifics, I want to make it clear that I do not have a dog in this hunt. I have no SAG/AFTRA political aspirations of any kind (SAG/AFTRA elections come not long after the contract ratification vote this month). And, most importantly, I am not endorsing any candidate for any position. I simply see this as an opportunity to remind my Guild-member friends and colleagues that if you ask the wrong questions, you’re going to get the wrong answers.

I’ve been a card-carrying member of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA), which have now merged into a combined entity called SAG/AFTRA, and of the Association of Federated Musicians (AFM) for more than 47 years. I’ve been a producer for 38 of them, so I’ve spent most of my career on both sides (union member and producer) of the negotiating table. This has given me a unique vantage point from which to evaluate union contracts.

In all the years I’ve been in business, I have never seen a deal that demonstrated greater ignorance of the present (and the near-term future) than the deal recently presented to the SAG/AFTRA rank-and-file membership for ratification. While the negotiated concessions and givebacks are costly and unfortunate, they pale in comparison to the near-term future conditions the document fails to address.

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