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Broccoli

Johnson & Johnson: Ice Cream

Johnson & Johnson: Teddy Bear

Cleane Kleren "Activewear" (2017) :30 (Belgium)

“You push yourself to the limit for your sport. Like Tahra. We gave her the latest gadgets to measure her performance. But Tahra is no athlete. You like to suffer in sportswear. Nobody likes to suffer for your sportswear.” The misdirect in this spot is strong as it is heartbreaking. What seems like a spot for Nike is actually an undercover experiment to determine just hot much textile workers in Asia suffer to make your clothing. Those part of running pants you bought for 80 bucks? The person who made them earns a fraction of that amount. Six days a week they work in stifling heat and horrible conditions, but their “performance,” in meeting the demand is worthy of any athlete as much as it is unconscionable.
To make sure this spot was accurate, Boondoggle outfitted a real textile worker in Cambodia with several fitness gadgets to measure the temperature, her heart rate, and the amount of calories burned. The spot ends with a call to action: sign the Clean Clothes petition at CleaneKleren.be to pressure sportswear brands to start using safe factories for their clothing production instead of sweatshops.
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Clean Kleren "Tahra's backstory" (2017) 2:10 (Belgium)

More than half a million Cambodians work in sweatshops for very little, six days a week. They work in uncomfortably hot conditions, at ever-increasing speeds making the athletic apparel for brands like adidas, Nike, Reebok and New Balance. Their work is so grueling and punishing they are also put through the paces. To draw attention to this inhumane practice, Boondoggle went and outfitted one with fitness gadgets to measure their heart rate, calorie loss, body temperature and more. Obviously they were not allowed to film in the factory as it would have been too dangerous. But the story of Tahra (not her real name) remains as true as the hundreds of thousands of Cambodians forced to work in this condition. And while there is a spot that comes with this backstory, I have to say this backstory is more powerful. The spot is effective in its misdirect of seeming at first like an athletic spot until they pull the rug, but this behind-the-scenes is much more of a gut punch. If you want to do something to change people like Tahra’s situation, sign the petition to try and pressure sportswear brands to start making their clothes in safer factories.
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Lotte “SO” / “SO HAPPY BENCH” Project (2017) 2:10 (USA)

Lotte “SO” / “SO HAPPY BENCH” Project  (2017) 2:10 (USA)
This delightfully wonky spot for Japanese ice cream brand Lotte solves the problem of unhappiness that people feel from looking down all the time, by encouraging them to look upward. Noting that in such situations that might cause unhappiness (such as a business meeting) that people tend to lean back in their chairs and look up, “social project designer” Eisuke Tachikawa created the Lotte Happy Bench, which allowed people to lean back, look up, and even rock a bit. 83% of people who tried the bench declared that they felt refreshed after trying it. So happy! I love it. I hope there’s a social component so that people can take a photo of themselves in the bench and tag it. Would love to see these in the wild somewhere.
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Martini "Play with time" (2017) 1:40 (UK)

Beautiful Italians moving in beautiful unison while ice cubes clink in glass after glass of Martini in this exquisitely choreographed spot. Literally every move syncs up with the song “Via con me” by Paulo Conte as everyone converges on the local piazza to get their aperitivo on. This was choreographed by Grammy Award-nominated Ryan Heffington. If you keep up with the latest in mixology trends, then you’ll likely spot Simone Caporale, hailed as one of the best bartenders in the world.

And to make sure they can sell this stuff outside Italy, there are also cameos by TV and film influencers from Russia (Ravshana Kurkova and Sasha Petrov) not to mention ex-Formula One driver Susie Wolff, and French fashion blogger, Camille Charriere. Perhaps those names mean something to you. They don’t to me.

Rome looks so fantastically pristine here and the spot is a joy to watch. I can only assume they hosed off the Roman strade for days before filming. Speaking of treading on ground, as charming as this spot is, it feels like something Stella might have done, in fact any brand who wants to own “joy” could do this. The only unique part is the Italianness. Either way it doesn’t make me want to drink vermouth, or sparkling wine but as an execution it’s at least fashionable which is what one would naturally expect from when representing Italy.

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Domino's Pizza: Gift

In Saudi, Domino’s Pizza has more locations, more vehicles, and more employees. That is why Dominos is bigger. And during holidays, the little guys can’t wait to get their presents from the big guys. We why not surprise them and put a smile on their face. So we sent them a gift along with a letter of appreciation for their efforts. For the ones who dedicated many days to plan and think. The ones who learned how to prepare and create. The ones who experimented with different types of dough and cheese. And the ones who squared the triangles, and turned them into pastries and pies. And the ones who keep trying after they keep failing. And the ones who consider it an art, a passion, or even a mere hobby. And for those who work during Eid, and are homesick, we want to thank you for your struggle and wish you a happy Eid.

Dominos Eid Gift

Video of Dominos Eid Gift