Independents have a lot to thank media owners for
Posted in: UncategorizedThe founding partner of Goodstuff explains why media owners seem to be shifting their focus from the big networks.
Arena Media picks Sarah Treliving as MD
Posted in: UncategorizedArena Media has appointed Sarah Treliving, MediaCom’s managing partner, head of digital, as the Havas media agency’s managing director.
Review recap: Honda, Audi, Starbucks
Posted in: UncategorizedCampaign’s round-up of advertising and media accounts that have been put up for review
Is House Festival in need of a Cannes Lions-style committee?
Posted in: UncategorizedCannes woes have been well documented. But the problems for Soho House Group, once the darling of the advertising scene, are less familiar.
Media agencies face 'big bang' moment
Posted in: UncategorizedThe media industry is battling to reinvent itself in response to a changing market, Gideon Spanier writes
Casting collaborative working in a new light
Posted in: UncategorizedThe only way forward is to spread the load, so let’s reappraise and recognise real collaboration.
Advertising has forgotten the joy of making
Posted in: UncategorizedThanks to layers upon layers of nonsense, the simple has become complex and we are moving further away from what we do best: making stuff.
Media can learn from Theresa May's failings
Posted in: UncategorizedLecturing readers or taking customers for granted has been shown to be a recipe for disaster, Hamish Nicklin writes.
Wimbledon is growing its global brand beyond tennis
Posted in: UncategorizedHow Wimbledon intends to broaden The Championships’ global appeal, according to the head of marketing and commercial at the All England Lawn Tennis & Croquet Club
YouTube 'offers $3 refunds' to advertisers amid brand safety fears
Posted in: UncategorizedCompanies are reportedly being offered as little as $3 (£2.31) in refunds by YouTube after they pulled ads earlier this year that appeared on extremists’ websites.
Cleane Kleren "Activewear" (2017) :30 (Belgium)
Posted in: UncategorizedTo make sure this spot was accurate, Boondoggle outfitted a real textile worker in Cambodia with several fitness gadgets to measure the temperature, her heart rate, and the amount of calories burned. The spot ends with a call to action: sign the Clean Clothes petition at CleaneKleren.be to pressure sportswear brands to start using safe factories for their clothing production instead of sweatshops.
Clean Kleren "Tahra's backstory" (2017) 2:10 (Belgium)
Posted in: UncategorizedLotte “SO” / “SO HAPPY BENCH” Project (2017) 2:10 (USA)
Posted in: UncategorizedMartini "Play with time" (2017) 1:40 (UK)
Posted in: UncategorizedAnd to make sure they can sell this stuff outside Italy, there are also cameos by TV and film influencers from Russia (Ravshana Kurkova and Sasha Petrov) not to mention ex-Formula One driver Susie Wolff, and French fashion blogger, Camille Charriere. Perhaps those names mean something to you. They don’t to me.
Rome looks so fantastically pristine here and the spot is a joy to watch. I can only assume they hosed off the Roman strade for days before filming. Speaking of treading on ground, as charming as this spot is, it feels like something Stella might have done, in fact any brand who wants to own “joy” could do this. The only unique part is the Italianness. Either way it doesn’t make me want to drink vermouth, or sparkling wine but as an execution it’s at least fashionable which is what one would naturally expect from when representing Italy.
Domino's Pizza: Gift
Posted in: Uncategorized
In Saudi, Domino’s Pizza has more locations, more vehicles, and more employees. That is why Dominos is bigger. And during holidays, the little guys can’t wait to get their presents from the big guys. We why not surprise them and put a smile on their face. So we sent them a gift along with a letter of appreciation for their efforts. For the ones who dedicated many days to plan and think. The ones who learned how to prepare and create. The ones who experimented with different types of dough and cheese. And the ones who squared the triangles, and turned them into pastries and pies. And the ones who keep trying after they keep failing. And the ones who consider it an art, a passion, or even a mere hobby. And for those who work during Eid, and are homesick, we want to thank you for your struggle and wish you a happy Eid.