My secret work weapon: Geoffrey Chaucer
Posted in: UncategorizedKrow’s chief strategy officer identifies with Marsellus’ promise to “git medieval”.
Krow’s chief strategy officer identifies with Marsellus’ promise to “git medieval”.
Advertising created by and for ethnic minorities has sharply contrasting histories on either side of the Atlantic.
Matt Swinburne, former creative director at Droga5 New York, has joined Havas London in the same role.
Papa John’s has awarded its £15m UK advertising account to Pablo after a competitive pitch.
Wieden + Kennedy is back with another bot. Six weeks after unveiling an animatronic sea creature for Old Spice’s S.Q.U.I.D. campaign, W+K wants you to say hello to–and maybe eventually order some fried chicken from–H.A.R.L.A.N.D., an animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up…
An Australian department store chain has released a new version of a commercial starring Katy Perry, cutting out a joke about koalas that struck animal lovers as cruel and clueless.
National retailer Myer is giving away 8,000 tickets for the Australian leg of the pop singer’s “Witness” tour next year, and Perry plugged the contest in a commercial. In the ad’s final seconds, the camera cut to the singer’s teacup poodle, Nugget. In what was apparently intended as a throwaway line to show her excitement about the trip Down Under, Perry quipped, “Let’s go chase some koalas, Nugget.” (Watch the new version above; the original is below.)
Koalas are a protected species in Australia, dog attacks are among the top threats against them, and the ad inspired exclamation point-laden messages on the chain’s Facebook page. Among them: “Myer and Katy Perry need to see the damage dogs do to KOALAS !!!! IF the poor koala survives it has horrific injuries !!! What idiot thought that encouraging dogs to chase Koalas was a good idea !!!” Myer responded to that comment by saying it was removing the line.
Did you happen to notice that the biggest thing in advertising right now is a statue? We’re right smack in the middle of the digital revolution, leveraging artificial intelligence, virtual reality, machine learning, optimizers, and a bronze sculpture that stands 50 inches tall and weighs 250 pounds is probably the most honored piece of advertising in recent history. I’m talking about the Fearless Girl, of course. At Cannes, she won 18 Gold Lions including four Grand Prix trophies, and the coveted Titanium Grand Prix, which is appropriate as she is apparently now semi-permanent in her spot on Bowling Green, like titanium, a metal that resists corrosion and has the highest strength to density ratio of any metal.
I’m not knocking the Fearless Girl, not at all. It’s a brilliant execution. I’m just making the observation that no matter how complicated our industry gets, with all of the state-of-the-art technical tools and assets that we leverage and exploit to get our clients’ messages heard and not blocked or avoided, in the end a primitive technique that Romans and Greeks used, for example, to promote their nation states, leaders and their gods is the most advanced piece of marketing in the world at this moment.
Why?
Category: Beyond Madison Avenue
Summary: Coke does it like a boss. Apple did it brilliantly for a decade. Dyson is up there, too. They all do bad advertising, and they make it work.
By ‘bad advertising’, I mean the kind of work that no self-respecting creative director would take to a client, and would never trouble the scorers at Cannes.
This isn’t about Marcel, we promise
The Fourth of July fireworks may be over, but there were a few sparks flying at Publicis Groupe when Spark Mediavest said Thursday it was rebranding as Spark Foundry. The new name aims to reflect a “bold energy of a startup spirit with a powerhouse soul,” the company claims (in a statement, which seems like an old-school way for a startup — where’s the Snap?). The new name retires the venerable Mediavest brand, which grew out of Televest, a TV buying unit out of DMB&B that launched in 1993. For those of you who don’t know your ad history, that’s D’Arcy Masius, Benton & Bowles.
O.K., this is about Marcel
In the world of media, artificial intelligence may be hot, but it’s no shiny object.
Concepts like artificial intelligence, machine learning and natural language processing are bleeding into all facets of the ad business. Today, media shops can set up AI dashboards that alert them to strange patterns in their metrics, and some agencies are looking at ways to use AI to make their internal processes more efficient and make employees happier.
And, of course, clients are looking for work that has AI woven in, whether it’s Alexa skills or chatbots.
This non-official urban intervention was created by fans with no intention of profit. The Character of Pennywise and his likeness are exclusive properties of Warner Brothers. Entertainment inc. and Stephen King.
DUO by AmazonFresh introduces a unique ecommerce experience – especially for foodies – that also showcases the wide range of products available on the platform. Foodies would be able to select whether they would like to shop by recipe or ingredient and the platform would use its smart algorithm to complete the shopping list.
Planning trips is part of our users routine. In order to optimize their experience, we created BMW Connected Trips. A proactive feature inside the app that helps to organize trips and make up plans according to user patterns. This service will induce to spend more time in the application and become an active part of customers lives.
The G20 summit in Hamburg. Against the will of most citizens of Hamburg. And right in the centre of one of the alternative parts of town, the Schanzenviertel – home of fritz-kola. Provocative visuals picturing sleeping politicians behind microphones are fritz-kola’s way to direct the attention towards the resulting, negative consequences for all of Hamburg’s citizens. At the same time, fritz want to call for more political engagement within the population. The hashtag #menschwachauf aims to motivate Twitter and Instagram users to share their opinion on the G20 summit. The stunt is supposed to benefit those who are suffering the most from additional safety procedures taking place during the meeting: the homeless. One hundred submissions equals a donation of 1000€ from us to the evangelical homeless charity, 500 submissions equals a donation of 2000€ and if we reach 1000 submissions, the donation will be astounding 5000€“ – it says on the campaign’s website. The campaign struck a nerve. The visuals became a viral hit on Twitter and Instagram. There was press-coverage and the target-sum of donations was met.
The G20 summit in Hamburg. Against the will of most citizens of Hamburg. And right in the centre of one of the alternative parts of town, the Schanzenviertel – home of fritz-kola. Provocative visuals picturing sleeping politicians behind microphones are fritz-kola’s way to direct the attention towards the resulting, negative consequences for all of Hamburg’s citizens. At the same time, fritz want to call for more political engagement within the population. The hashtag #menschwachauf aims to motivate Twitter and Instagram users to share their opinion on the G20 summit. The stunt is supposed to benefit those who are suffering the most from additional safety procedures taking place during the meeting: the homeless. One hundred submissions equals a donation of 1000€ from us to the evangelical homeless charity, 500 submissions equals a donation of 2000€ and if we reach 1000 submissions, the donation will be astounding 5000€“ – it says on the campaign’s website. The campaign struck a nerve. The visuals became a viral hit on Twitter and Instagram. There was press-coverage and the target-sum of donations was met.
The G20 summit in Hamburg. Against the will of most citizens of Hamburg. And right in the centre of one of the alternative parts of town, the Schanzenviertel – home of fritz-kola. Provocative visuals picturing sleeping politicians behind microphones are fritz-kola’s way to direct the attention towards the resulting, negative consequences for all of Hamburg’s citizens. At the same time, fritz want to call for more political engagement within the population. The hashtag #menschwachauf aims to motivate Twitter and Instagram users to share their opinion on the G20 summit. The stunt is supposed to benefit those who are suffering the most from additional safety procedures taking place during the meeting: the homeless. One hundred submissions equals a donation of 1000€ from us to the evangelical homeless charity, 500 submissions equals a donation of 2000€ and if we reach 1000 submissions, the donation will be astounding 5000€“ – it says on the campaign’s website. The campaign struck a nerve. The visuals became a viral hit on Twitter and Instagram. There was press-coverage and the target-sum of donations was met.
What’s even crazier than Kanye West getting a Nobel Prize? Or Bill Gates lining up for a new iPhone ?
The Impossible Burger. A plant-based Burger that tastes exactly like a regular meat burger. Because for some people, believing in impossible things is easier than believing a veggie burger can taste good.
What’s even crazier than Kanye West getting a Nobel Prize? Or Bill Gates lining up for a new iPhone ?
The Impossible Burger. A plant-based Burger that tastes exactly like a regular meat burger. Because for some people, believing in impossible things is easier than believing a veggie burger can taste good.