WPP has acquired German independent creative agency group, Thjnk, as part of its strategy to grow its network in Western Europe ahead of Brexit.
The Giraffamingo succeeds in delivering memorable relevance for the mobile brand, writes Krow Communications’ chief strategy officer and founder.
Ahead of the British Grand Prix this weekend, Formula One has signed a deal with Snapchat to cover upcoming races through the app’s editorial platform Discover.
Ikea’s new integrated campaign urges people to “relax into greatness” and features a lion as the star of the launch ad, which breaks on TV this weekend.
Jessica Hynes and Sally Phillips are starring in a pair of comic films for Vauxhall, “Mamas Uncut”, that debut tonight on Channel 4 during The Crystal Maze.
Gaby Bell is leaving M&C Saatchi as chief strategy officer to start a new communications venture.
Liberty Media’s F1 marketing challenge is to get the next generation into the walled garden. By the managing director of Cake.
In 1971, Guisto Patinella, a science teacher in Kankakee, Illinois, was rear-ended by another car while giving a couple of students a ride to school. He was so satisfied with Allstate’s response to his insurance claim that he ended up starring in a commercial for the company. Now, some 46 years later, the marketer has…
Cossette spoofs high-stakes medical drama and folksy platitudes in this fun video for Toronto’s No Refunds Comedy Festival. The ad’s premise takes the phrase “Laughter is the best medicine” literally, as a doctor and nurse cycle through various stand-up comedy tropes–topical jokes, observational material, one-liners–in an attempt to revive an unresponsive patient. Out of desperation,…
Category: Beyond Madison Avenue
Summary: Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past.
Going way beyond a colourful touchscreen, Coca-Cola harbours visions of infusing the humourless lumps of metal…
Crain Communications, the parent company of brands including Advertising Age and Crain’s Detroit Business, has changed its ownership structure with the buyout of longtime President Rance Crain and his family.
Crain Communications acquired Rance Crain’s 50% stake in the company, giving Chairman Keith Crain, along with his wife, sons and daughter, full control of the Detroit-based publishing company.
Keith Crain and Rance Crain are brothers and the sons of founder G.D. Crain Jr.
Major League Baseball on Tuesday avoided setting another unenviable record, as Fox’s coverage of the 88th annual All-Star Game delivered slightly stronger ratings than last year’s dismal results.
According to Nielsen live-plus-same-day data, the American League’s 2-1 victory over the National League averaged 9.28 million viewers and a 5.5 household rating, and while those numbers were up marginally compared to last year’s historically low draw of 8.71 million viewers and a 5.4 rating, they were still far from encouraging.
Not only did Tuesday night’s results mark the second time a Midsummer Classic has averaged fewer than 10 million viewers, but in keeping with the ongoing greying of baseball, many of those who did tune in were a bit long in the tooth. The median age of the viewers who watched the game was 56 years, up from 54.6 years in 2016.
Mazda is tripling its investment in Hispanic marketing, but the automaker is speaking as much Japanese as Spanish as it kicks off the effort targeting the key demographic.
Digital ads that recently began airing are filled with Japanese language and imagery, including at Univision.com, where this week an ad briefly converted the navigation section to Japanese. As an accompanying Spanish language message stated, this was not an error. Mazda wants to play up its roots with U.S. Hispanics after its research revealed that consumers knew Mazda was an Asian brand, but didn’t identify it as Japanese in particular. And Mazda execs say linking the brand to its home country is a good message to send to Hispanics.
“If we get people to know that Mazda is a Japanese brand that is our first hurdle,” said Russell Wager, VP of Mazda’s North American operations. “Because the Hispanic community has a great affinity and trust for Japanese brands, equaling craftsmanship and quality.”
Ms. Canedy, a former senior editor at The Times who shared a Pulitzer Prize in 2001, will be the first woman and the first African-American to steer the awards process.
Dr. Shaheen began his campaign against xenophobia in films and on television in 1974, documenting and mitigating negative images of Arabs and Muslims.
Quitting a job is similar to gave up on a relationship with Monster you will be able to find the right excuse.
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