Monday Morning Stir

-Here is an ad made by Yamamoto, a professional agency, for J.G. Wentworth, a financial services company, in the year 2017. Now let’s see them do Bohemian Rhapsody.

-While Delta shut down a professional troll, Reebok quickly capitalized on the fact that our president can’t help but make inappropriate comments about women around the world. So agencies aren’t political, but brands are. Got it.

Todd “Adman” Waters, who owned multiple agencies in the Minneapolis area and doubled as a part-time hobo(!), has died at 69.

-You already knew that there’s an influencer agency that exclusively represents pets, right? It’s called—get this—The Dog Agency.

-Why are marketers so into bots now? Probably because they can’t talk back or ask for raises.

-And of course Amazon is about to launch a messaging app, which will inevitably include some bots that don’t just troll Twitter with reddit memes.

-Kind of a shame there are no paid ads on GoT, which is officially bigger than the Super Bowl now.

-Publicis London did, however, manage to make a GoT tapestry for Tourism Ireland.

-On a totally unrelated note, CEO Paul Frampton of Havas Media U.K. and Ireland shows us that you CAN have it all … if you’re a dad and an agency leader, that is.

See Nike’s Irreverent Ad Congratulating Roger Federer on His 8th Wimbledon Title

Nike’s marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer’s turn. The Swiss tennis star added to…

Reebok Scolds Trump With Flow Chart About When (Not) to Say ‘You’re in Such Good Shape’

Brands have stepped back a little from slamming Donald Trump lately, but Reebok couldn’t help itself after the president couldn’t help himself and told French first lady Brigitte Macron that she was in “such good shape … beautiful.” Reebok, an expert in helping people get in shape, posted a tweet on Friday featuring a yes-or-no…

Leo Burnett Invited Ordinary People to Record Voices for a Museum’s Dinosaurs and Other Specimens

If a 150-million-year-old Brachiosaurus could talk, what would it say? You can find out at Chicago’s Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett. The agency wrote more than 100 short scripts, each…

Taco Bell Makes Fun of ‘Sadvertising’ With a Not-So-Poignant Story of Not-So-Long-Lost Friends

We’ve seen a million tearjerker ads over the past few years, and so has Taco Bell. And the fast-food chain is not impressed. Taco Bell Canada expertly parodies the so-called “sadvertising” genre with the amusing video below, in which two friends prepare for an emotional reunion after … well, OK, they haven’t seen each other…

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What Fashion and CPG Marketers Can Learn From Each Other


The worlds of fashion and CPG are at a crossroads right now. Within the fashion retail space, retailers are closing hundreds of stores, laying off staff and reporting losses; on the luxury side, legacy brands are challenged with adapting in a fast-paced digital marketplace. Meanwhile, on the big-box CPG side, brands are struggling with a loss of talent, as the most innovative in the business flee for opportunities with more potential for breakthrough marketing. It’s clear that marketing leaders in both industries could stand to adopt a new approach to selling and marketing. What they don’t yet realize is that the answer could lie in learning from each other.

With CPG’s focus on product function, benefits and consumer feedback to drive sales, fashion could take lessons from the category, providing it with the substance and rigor needed for a strong business trajectory. At the same time, the fashion industry offers what many CPG brands are just beginning to wrap their heads around: the value of making a consumer enamored with your brand and your story.

Here are a few rules both can live by:

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Never Mind Fake News. I'm Tired of Fake Math


So you may have seen the recent news that Facebook, according to Facebook, is more essential and dominant and ubiquitous than ever.

Awesome, right?

I’m sorry, what’s that? You’d like some specificssome quantification? Of course, happy to oblige.

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Government 'Cyber Troops' Manipulate Facebook and Twitter


Governments around the world are enlisting “cyber troops” who manipulate Facebook, Twitter and other social media outlets to steer public opinion, spread misinformation and undermine critics, according to a new report from the University of Oxford.

Adding to growing evidence of government-sponsored efforts to use online tools to influence politics, researchers found 29 countries using social media to shape opinion domestically or with foreign audiences. The tactics are deployed by authoritarian regimes, but also democratically-elected governments, the authors said.

“Social media makes propaganda campaigns much stronger and potentially more effective than in the past,” said Samantha Bradshaw, the report’s lead author and a researcher at Oxford’s Computational Propaganda Research Project. “I don’t think people realize how much governments are using these tools to reach them. It’s a lot more hidden.”

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GroupM's Essence Doubles Billings by Adding Target, NBCUniversal


Essence suddenly drew the spotlight earlier this summer when WPP’s GroupM said it would invest more heavily in the digital agency, which it bought in 2015, partly through merging two other agencies with bigger names.

Now, Essence is gaining two major clients from elsewhere in GroupM, Target and NBC Universal, which will more than double its media billings to nearly $3 billion.

GroupM, the largest media buyer in the world, is tasking Essence, historically a purely digital agency known for handling Google’s digital media, with figuring out how to better measure traditional media using data and insights. That’s a challenge that many in the industry are racing to tackle. The agency intends work with its clients to build new capabilities in these areas, then help spread that knowledge to other GroupM agencies.

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Google's Quantum Computing Opens New Front in Cloud Battle


For years, Google has poured time and money into one of the most ambitious dreams of modern technology: building a working quantum computer. Now the company is thinking of ways to turn the project into a business.

Alphabet Inc.’s Google has offered science labs and artificial intelligence researchers early access to its quantum machines over the internet in recent months. The goal is to spur development of tools and applications for the technology, and ultimately turn it into a faster, more powerful cloud-computing service, according to people pitched on the plan.

A Google presentation slide, obtained by Bloomberg News, details the company’s quantum hardware, including a new lab it calls an “Embryonic quantum data center.” Another slide on the software displays information about ProjectQ, an open-source effort to get developers to write code for quantum computers.

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McCann Worldgroup Files Protest Against U.S. Army


Charging that its elimination from an agency review for the U.S. Army’s business was “an arbitrary and capricious decision,” McCann Worldgroup has filed a formal Government Accountability Office pre-award bid protest against the Army.

In January, the U.S. Army released a request for proposals for its advertising and marketing business. An Army representative said at the time that the mandated review “estimates the contract ceiling to not exceed $4 billion” over a period up to a decade.

McCann Worldgroup, which includes Weber Shandwick and UM, has held the business since 2005 and reaps an estimated $30 to $40 million in annual revenue from the account. The Army last extended its contract with McCann Worldgroup in November 2015 for another 18 months.

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DDB Wins Miller Lite Creative Duties From 180LA


DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.

“Starting this week, we are consolidating the Miller Lite creative responsibilities at DDB Chicago,” MillerCoors CMO David Kroll said in an internal memo.

“This transition will be seamless as we are keeping the business within the Omnicom family. We are moving some of the best creative talent from our previous agencies 180LA and Juniper Park, into a new team at DDB in order to have a best-in-class creative and planning team.”

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Gamma Sense. Open, fast and free gamma radiation monitoring for citizens

The explosion of reactor number 4 at the Chernobyl nuclear power plant on 26 April 1986 was the most terrible nuclear accident the world had ever known. Soviet authorities, however, stayed silent on the disaster. Two days later and over 1,000 km away, an employee at the Forsmark nuclear plant in Sweden detected unusually high radiation, forcing the Soviet government to publicly acknowledge the tragedy.

Hopefully nothing remotely as catastrophic as the Chernobyl or the Fukushima disaster will ever happen again. However, if you live in the proximity of a nuclear power plant, you might want to have access to reliable data about any variation of radiation levels in your neighbourhood.


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society

The developers of GammaSense believe that citizens should have at home the tools and means to monitor radiation levels. Immediately, inexpensively and with a fair level of accuracy.

The team found out that it is possible to use devices with a CCD or CMOS-based camera as gamma-detectors. Research by the Australian Nuclear Science and Technology Organisation has indeed demonstrated a correlation between the amount of gamma radiation and the number of white spots and streaks that appear in photos taken by phone which cameras have been covered with black tape.

The aim of the GammaSense project is to develop an open emergency-infrastructure that can be deployed within minutes, using only your laptop or smartphone and a piece of black tape.

When you cover your camera with a piece of aluminum foil, which is covered with black tape, you can start measuring. Cameras and webcams can thus capture the Gammas radiation and convert them into one unit per minute. This allows large increases to be captured and plotted on a map.


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society

The experimental platform is still in development and being tested through a series of workshops with citizens, experts and policy officers who live in the vicinity of a nuclear plant. The workshops are also organized in cooperation with municipalities, RIVM (The Netherlands’ National Institute for Public Health and the Environment), WISE International (a NGO that is campaigning for cleaner energy since 1978) and Waag Society (the motor behind the project.)

GammaSense is the third Amsterdam-based pilot of Making Sense, a CAPS project with participating pilots in Barcelona, Pristina and Amsterdam. Making Sense’s key objective is to empower people with technology that allows them to get a more hands-on understanding of their immediate environment. Next to awareness on the topic, it will show the potential of citizen-driven data collection, which eventually leads to people making more informed decisions on behavior in their environment.

The pilot version of the radiation monitoring tool is available at www.gammasense.org


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society

I asked René Post and Ivonne Jansen-Dings from the Waag Society in Amsterdam to tell us more about GammaSense:

Hi Ivonne and René! I’m surprised at how simple measuring gamma radiation is. I just open the GammaSense page, put black tape on my webcam and that’s it. Or did i miss something? Is it magic? How can it be that simple? Where do you get the data for the measurements?

No, you are completely right, that is it. It is known since 5-6 years that gamma rays produce white dots on CMOS-based cameras. By completely covering the eye of the camera with black tape, all visible light is blacked out. The remaining light that is registered by the camera, is a combination of faulty pixels (degeneration over time) and background noise. This background noise normally consists of a very low level of natural gamma radiation. Since you can look at gamma rays as supercharged light particles, anything less then centimeters of lead will not stop them. So the black tape means nothing to the gamma rays, and functions like a filter to block out all other forms of light.

With a base-measurement, it is possible to measure the combination of the degradation of the camera and the background noise. When we have that value, and we see sharp increases of white dots, we know it must be due to what we call ‘man-made radiation’.

What the gammasense-platform is doing, is counting the white dots per image from the video- stream, and from that we calculate a ‘counts per minute’: the number of occurrences per minute. This is exactly what the traditional measuring device for gamma radiation, a Geiger-Müller tube, is doing. So by a completely different (digital) route, we have measured something that could only be done before by the analogue Geiger-Müller tubes.

The advantages of this method are that the sensors are already in our homes on the day that they might be useful. The disadvantages, are that the sensitivity of the webcam is lower compared to standard measuring devices. Several labs have performed comparative research and they showed that the usefulness of the mechanism is actually quite good, and seems to be more dependent on the quality of the formulas that are implemented to analyze the stills.

In the project, we aim for a long-term collaborative strategy, by open innovation on Github. We have compiled a first version that runs on Chrome and are in the process now of releasing the formula that comes out of analyzing the results from data-dumps we have performed at the nuclear lab of the RIVM in Bilthoven, the Dutch official institute for environmental research.

Gammasense.org is the first website on the Internet that makes it possible to measure gamma radiation directly, without installing an app. As underlying protocol, we rely on WebRTC.

Another unique feature is that apart from the site and formula, the data is open as well. The idea is that when something happens in say France in 2021, people can instantly copy the files and begin to mobilize their local environment to join in the measurements. Institutions can jump in, and do calibrations for certain types of phones, which will make it very easy to interpret sections of the data because they all used gammasense.org to upload their data.


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society

In one of the blog posts you write “Information about incidents concerning nuclear radiation usually takes around 3 days to reach citizens.”I had no idea it took such a long time. Do you know why citizens are not informed faster?

It is an combination of bureaucracy, fear of causing panic, unavailability of facts, cross-border communication etc.

Won’t people obsess and worry too much whenever they notice small discrepancies in measurements from one day to another or from on street to another? Aren’t you afraid of spreading paranoia? Of seeing people desert certain areas of a city?

We do have a responsibility to deliver a useful tool. So the relatively large measurement error forces us to be really careful with statements. If ‘1’ is OK, then ’10’ means something could be happening, ‘100’ something is surely happening and ‘1000’ please leave the area. That is why we need to do this together with the institutions that are already responsible for delivering the kind of data on a daily basis to the authorities and the public.


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society

By now, i think you’ve done workshops in the cities of Bergen op Zoom, Eindhoven and Maastricht. Are these events just about demo-ing the technology and showing people to use it? Could you describe what happens during the workshops?

The workshops were intended as co-creation sessions, and to some extend they functioned that way. We quickly learned though that at first we assumed way too much knowledge: in the first workshop we had an audience that for a large part didn’t have the faintest idea what gamma radiation could be. Something to do with wifi or smartphones, was the general feeling. What a nuclear power plant was, what it produced and why, most people in the room had no idea. So we did get some usable feedback, but the phrase co-creation was not at all times completely justified. But in another way, it made it very clear to us that this is the level of knowledge that we need to adapt the tool to.


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society


Making Sense: Measuring radiation together workshop in Bergen op Zoom. Image Waag Society

How do people react? Do you feel that citizens have different concerns from one city to another? Different levels of awareness?

In some cities, like Bergen op Zoom (in the vicinity of the nuclear power plant in Doel) and Maastricht (not too far from the plant in Tihange), there was much more awareness compared to Eindhoven, which is a bit further away.

Since the tool was still in its infancy, we had more theoretical discussions. The fact that the RIVM and WISE International were there as well to present their take on the matter greatly helped the trust people had in the project that Waag Society was carrying out.

What can people do with the knowledge acquired through the workshops? What happens after the workshop?

We hope the workshops strengthen a DIY-mentality and raise awareness of the fact that when we need data, we can quickly organize ourselves and generate it together. People are being kept informed through our newsletter on the progress of the tool. For instance, with the incorporation of WebRTC into iOS coming september, all iPhones will be able to run the tool as well.


Urban AirQ


Urban AirQ

This project is the third Amsterdam-based pilot of the Making Sense program, could you sum up briefly what the previous pilots were about?

The first pilot was aimed at DIY air-quality measurement with civilians who lived on certain streets in Amsterdam that were among the most polluted in the Netherlands.

The second pilot was called Smart Kids Lab, where schoolchildren where shown how to measure their environment with very simple means. Examples where the acid in water-meter and the particulates meter for fine dust particles in the air.

Thanks Ivonne and René!

Related stories: The Nuclear Culture Source Book, Anecdotal radiations, the stories surrounding nuclear armament and testing programs, La Cosa Radiactiva / The Radioactive Thing, Sounds From Dangerous Places: Sonic Journalism and After The Flash. Photography from the Atomic Archive.

Source

Video: See Ad Age's 'High-Quality' Meme of the Week


So it turns out the president of the United States can exercise some restraint when it comes to Twitter.

As his son Donald Jr. got pulled deeper and deeper into the Russian collusion scandal, with The New York Times publishing a series of explosive, incriminating stories, the president went curiously silent on Twitter about Don Jr.’s predicament. For more than 48 hours. Which is an eternity in POTUS Twitter Time.

Sure, he tweeted about other stuff — like the Olympics … and his DAUGHTER … but nada about his oldest boy.

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Watch the Newest Ads on TV From York Peppermint Pattie, Lexus, Esurance and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Lexus highlights the “advanced safety technology” of its vehicles while also hyping its Golden Opportunity Sales Event. Esurance once again deploys a familiar voice — that of actor John Krasinski (Jim from “The Office”) — to tout itself as “The Smarter Way” to get insured. And York Peppermint Pattie suggest that biting into one of its treats will make you feel like a powerful Viking king — more or less.

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Rubicon Makes a $38M Buy to Fix Header Bidding's Unspoken Problem


Rubicon Project said Monday that it has acquired nToggle for $38.5 million in a move to bolster its header bidding tech and differentiate itself as consolidation in its sector looms.

The 23-person team at nToggle will join Rubicon Project and the company itself will close.

NToggle used machine learning to automatically filter out available impressions that weren’t relevant to marketers making ad buys through header bidding tech — culling as much as 80% of the flood.

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Into the Foxhole: Marianne Gambelli Tackles Ad Sales at Fox News


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Never Mind Fake News. I'm Tired of Fake Math


So you may have seen the recent news that Facebook, according to Facebook, is more essential and dominant and ubiquitous than ever.

Awesome, right?

I’m sorry, what’s that? You’d like some specificssome quantification? Of course, happy to oblige.

Continue reading at AdAge.com