Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Michaela DePrince, a ballerina from West Africa, offers a glimpse of her harrowing personal journey in support of Jockey’s “Show ’em what’s underneath” campaign. Lululemon offers a rather intense take on what yoga means to different people in an ad that closes out with the message “This Is yoga.” And Infiniti serves up an ad that at first seems like a scene from an action thriller, but ends up being about (spoiler!) a supportive family.

Continue reading at AdAge.com

Interpublic Group’s FCB has been named agency of record for BMW in Canada, months before the luxury automaker is expected to launch a U.S. review. The move marks the end of a long relationship with Cunardi, which had handled the brand north of the border since 1995.

FCB Canada — which has offices in Toronto and Montreal — was one of four agencies in a review for the account, including Cunardi.

People familiar with the matter expect the U.S. creative account to go into creative review in 2018. The incumbent is MDC Partners-owned KBS. A BMW U.S. spokesman declined to comment on the possibility of a U.S. review. KBS declined comment.

Continue reading at AdAge.com

Film
McDonald’s

Advertising Agency:TBWA, Paris, France
General Manager:Luc Bourgery
Creative:Agathe Bruneau
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Director:Lena Monceau, Julia Deshayes
Copywriter:Lena Monceau, Julia Deshayes
Head Of Tv:Maxime Boiron
Tv Producer:Mathilde Nanot-Lachkar
Production Company:Henry
Film Director:Martin Werner
Production:TbwaElse
Sound Producing:TbwaElse
Head of Music:Olivier Lefebvre
Sound:Olivier Lefebvre
Music Producer:Fabrice Pouvreau
Music AD:Ferdinand Huet, Philippe Mineur
Music AD Assistant:Laura Verrecca

Outdoor
Amnesty International

This is everyday life in Aleppo.

Advertising Agency:Robert/Boisen & Like-Minded, Copenhagen, Denmark
Creative Director:Heinrich Vejlgaard
Art Directors:Niklas Hultquist, Frederik Voetmann
Strategic Director:Soren Christensen
Account Director:Therese Vilstrup

Print
VK Moda Plus Size

Don’t be a fashion slave.

Advertising Agency:Propeg, Salvador, Brazil
Chief Creative Officer:Emerson Braga
Copywriter:Emerson Braga, Fabiano Ribeiro, Marcio Nazareno
Executive Creative Director:Fabiano Ribeiro
Creative Directors:Bertone Balduíno, André Amoedo
Head Of Art:Luiz Celestino
Art Directors:James Williams, Bertone Balduíno
Account:Michele Estevez, Poliana Andrade, Roberta Fontes
Media:Patrícia Seabra
Production:Ariana Guerra, Thaís Leite, André Coni
Production RTV:Juliana Leonelli
Planning:Melina romariz, Breno Carvalho

Film
Volkswagen

Advertising Agency:DDB, Paris, France
Creative Director:Alexander Kalchev
Head Of Copy:Patrice Dumas
Copywriter:Constance Godard
Art Director:Raphael Ghisalberti
Production:Big Productions
Director:Martin Kalina
Producers:Raphael Carassic, Pierre Rambaldi
Tv Producer:Quentin Moenne Loccoz
Music Supervisor:Marine Cremer
Sound Production:Studio 5
Postproduction:Mikros Images
PostProducer:Toby Ridgway

One week after the rapper’s album debuted on Tidal, it became available for streaming and download on other services, and rocketed to top the chart.

Mr Bean, the buffoonish alien sitcom character played by Rowan Atkinson in the 90s, is the face of a new mobile phone game to attract tourists to London.

Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.

Amazon may seem invincible, but according to Qubit, it might not be.