Hasta La Creative!

-W+K London and Finish know that you hate hand-washing dishes, launch sarcastic “I Love Doing Dishes” campaign (video above).

-Smirnoff ran a “Made in America” OOH ad stating it would happily “talk about our ties to Russia under oath.” Zing.

–David Droga discusses “His Journey From Working the Mailroom to Winning Cannes’ Top Honor.”

-Going to Cannes? Get ready to hear a lot more about your best friends Google and Facebook.

-Speaking of Cannes, Adweek listed “25 Brilliant Ad Campaigns That Will Win Lions in Cannes.”

-A working class creative is something to be: Atomic London’s Dave Henderson thinks the ad industry needs to do more to appeal to and recruit working class talent.

-Why did Tumblr not work out for Yahoo?

–Delta and Bank of America withdrew their sponsorship of New York Public Theater due to a production of Shakespeare’s Julius Caesar featuring a lead made to resemble Trump being assassinated, with Delta Air Lines claiming, “Their artistic and creative direction crossed the line on the standards of good taste.”

-Creative production company Derby hired Eli Ash as senior producer.

Here’s one way for a vodka brand to get people buzzing. Smirnoff, a vodka brand with a long and rather complicated history with its founders’ home country of Russia, sparked widespread social media chatter over the weekend with an outdoor ad campaign mocking the Trump administrations’s ongoing scandals involving alleged collusion with Vladamir Putin’s regime….

Ad Age’s 2017 Small Agency Conference is a little over a month away and on tap for the two-day event is a roster of inspiring speakers discussing everything from diversity to unique business models to building lasting agency-client partnerships.

There are winners of Clios, Effies and Cannes Lions, whose careers have taken them to Paris, Sydney and Hong Kong, and there’s even a licensed attorney. But there’s more to our speakers than what’s in their bios and to get a better idea of what makes them tick, we asked then to share a fun fact or two about themselves.

1. Anomaly’s Jason DeLand grew up roofing with the family business. “Summers spent ripping off shingles and pounding nails. Truth is I know much more about roofing than I ever will about this business. And I consider that a good thing,” he said.

Continue reading at AdAge.com

For most marketers, social media is an equally tantalizing and frustrating opportunity. The average consumer spends more time during the day on the major social media channels (almost two hours) than eating, drinking, grooming, socializing or doing laundry. This is why marketers are steeped in the medium, using platforms like Facebook to launch new products, conduct ad campaigns and engage with consumers in new and exciting ways (see Starbucks’ Unicorn or Dragon Frappuccino).

The frustration, however, is understandable: Marketers are putting more resources into social media channels where the mechanics for ROI measurement are still being refined. Consider: The percentage of marketers who say they can quantify the business impact of social media has gone down, from an already low 14.5% in 2014 to 11.5% in 2016, according to The CMO Survey. Yet investments and expectations for ROI are going in the opposite direction. Total spending on social media is expected to surpass $35 billion this year, per eMarketer, with Facebook generating $16.3 billion in U.S. display advertising alone. By 2020, social media will account for more than one-fifth of total marketing budgets.

Driving social conversionsa share, a reaction, an offline conversation or, better still, a purchaseis a necessity for today’s CMO, who must consistently demonstrate business results across all channels. There are ways to mobilize the organization around a more cohesive strategy that will ultimately yield better results. It starts with building a social conversion team.

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Smirnoff is poking fun at Donald Trump’s pledge to testify under oath amid allegations that Russia meddled in the U.S. election. In new outdoor ads, the nation’s largest vodka brand states that it is “made in America but we’d be happy to talk about our Russian ties under oath.”

The ads began popping up over the weekend and target small portions of the New York metro area, including a train station in Harlem, a Diageo spokesman confirmed. “Smirnoff has been made in America for more than eight decades. The recent interest in American-made products created the perfect opportunity to reinforce that fact and the brand’s roots in Russia with a wink and nod to current affairs,” he stated.

While the ad buy was limited, Smirnoff is getting worldwide attention on social media. This tweet below, for instance, was retweeted by Diageo’s North American chief marketing and innovation officer, James Thompson.

Continue reading at AdAge.com

Clear Channel will be showing off ‘Le Grand Screen’ one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.