Jun
14
Jun
14
Privé Revaux: Reframe Yourself
Posted in: Uncategorized
Mekanism created the launch campaign for startup Privé Revaux—a designer line of sunglasses (retailing for $29.99) made in collaboration with Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven and fashion entrepreneur David Schottenstein. All of these celebrities are featured in the spots and maintained strong roles in the brand’s vision.
Jun
14
Sisal: We All Football
Posted in: Uncategorized
From 1946 Sisal promotes the positive values of sport. In December 2016, Sisal Matchpoint (company’s betting brand) along with AS Roma and Juventus FC, launched “We All Football”, a great project to sustain the gender equality in football world.
In March 2017 we asked all the Juventus fans to take part in the “Striscione Challenge” on www.weallfootball.it, creating the best banner ever made for their beloved football team.
3,000 anonymous banners (nobody knew if they were made by a female or male) have been created in 40 days, and the most voted has been the one of a girl.
We celebrated the winner displaying her banner in the midfield before of Juventus-Genoa.
A few minutes after, we surprised all the attendance with the special banner that Juventus players created to thank the fans for their support during the season and the passion demonstrated through the We All Football project.
Jun
14
Nike: Debate This
Posted in: Uncategorized
Critics have been talking about Kevin Durant his entire career, but there’s no argument that can change this fact: KD just won the NBA championship.
Jun
14
Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers
Posted in: UncategorizedHaymarket Media Group, the international media and events company, has today announced that its iconic media and marketing magazine brand, Campaign, is to change its print frequency from weekly to monthly, ahead of the unveiling of a brand new print concept for the title, set to launch in September 2017.
Jun
14
Skol lança campanha contra estereótipos de idade e gênero
Posted in: Uncategorized
A Skol continua apostando na estratégia de desconstruir a imagem que ela consolidou na cabeça dos consumidores nas décadas passadas. Depois de se posicionar contra o machismo e as campanhas antigas, dessa vez a marca optou por questionar estereótipos de idade e gênero. Confira no player acima. São três vídeos que mostram um grupo de […]
> LEIA MAIS: Skol lança campanha contra estereótipos de idade e gênero
Jun
14
Wednesday Morning Stir
Posted in: Uncategorized–Jonathan Goldsmith is back, and he’s not drinking beer, in a new spot for Astral Tequila referencing Havas’ “The Most Interesting Man in the World” campaign for Dos Equis (video above).
-Amazon put up a 7-story billboard promoting the Amazon Echo.
-Wells Fargo’s in-house agency created four “Standing Together” videos celebrating LGBT nonprofits for Pride month.
-M&C Saatchi Sport & Entertainment appointed Duncan Shields to the new role of creative group head.
-Oh look, another piece about what to wear at Cannes.
-And, by the way, what’s not to love about about the Cannes Lions?
-Media agencies want advertisers and auditors address any potential “conflicts of interest” in media auditing.
Jun
14
Michael Bay Liked This Transformers Maaco Tie-In Spot So Much, He Directed It Himself
Posted in: UncategorizedMichael Bay is the Cindy Gallop of directing: he blows shit up. Americans and Chinese teenagers love the resulting CGI spectacles more than he likes sports cars and high heels.
He also sometimes directs old fashioned advertisements!
The latest such example is a new spot for auto paint and repair company Maaco, whose 45th anniversary just happens to coincide with the release of Bay’s newest Autobot opus, “Transformers: The Last Knight.”
The company has launched a partnership with the movie in an attempt to reach younger viewers, and here’s the first spot from The Tombras Group of Knoxville, Tennessee.
Megan Fox lookalike? Check. Bro-tastic car? Check. Implications of bad behavior that some will read as general badassery on behalf of “Brad?” Oh hell yes.
See, the people interested in seeing this movie are the same people who might need to get a new paint job. And one can see why Bay (who has to personally approve every ad tied to his movie) liked it enough to take the helm.
“We’ve been transformation specialists for 45 years, so the partnership with “Transformers: The Last Knight” is ideal for us,” said Jason Ryan, President of Maaco. “Consumers of all ages love the heroic action of the Transformers movies, and this provides a way to build new awareness of the Maaco brand. It also provides an excellent new vehicle to reach the millennials as an entirely new generation of customers.”
Here’s the landing page explaining that this promo involves 500 auto body shops, etc.
Dooley Tombras, EVP of The Tombras Group, called this “a unique creative opportunity to work with two iconic brands and explore their shared equity around cars.” And of course it also involved the guy who directed “The Rock.”
Here is an artist’s rendering of what “Brad” might look like.
(And yes, we know this is a McLaren, not a Camaro. Every one of our high school classmates’ older brothers either had a red Camaro or said he was getting one as a graduation present.)
CREDITS
Creative Director: Charlie Andrews
Writer: Jason Brown
Art Director: Brian Feeney
Producer: Charlie Andrews
Production Co.: Industry Creative in cooperation with Paramount Pictures
Editing Co.: Wiser Post (LA), Elastic Pictures (Knoxville)
Director: Michael Bay
Music: Auralation Audio, Knoxville
Sound design/mix: NPall Audio, Nashville
Jun
14
This Brilliant Trump-Inspired Strategy Could Make All Your Awful Meetings a Total Joy
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, June 13:
Lots going on in today’s media scan — only some of it is Russia-related (see Nos. 1 and 2, below) — but I’m guessing you’re maybe here for the meeting tip? In that case, skip ahead to No. 7. Anyway, let’s get started …
1. USA Today, among other media outlets, will be livestreaming Attorney General Jeff Sessions’ testimony before the U.S. Senate Intelligence Committee starting at 2:30 p.m. ET this afternoon. As Vox’s Dara Lind notes, the stakes are particularly high for Sessions today because,
Jun
14
Creativity: It's Not Just for Marketing
Posted in: Uncategorized
You’ve heard it before, and you’ve seen it across industries: Running a steady and reliable status quo business just doesn’t cut it anymore, at least not for the long run. Perpetual innovation is the new normal, and leaders who are brave enough to foster a culture that unlocks creativity and breeds innovation are increasingly coming out ahead of their competition.
After all, a creative mindset and culture are crucial in order to take advantage of rapidly evolving technologies and to keep up with the ever-increasing expectations of our customers. As leaders, keeping our organizations from falling into the comfort of habit really does take couragesacrificing a certain level of efficiency to explore and potentially fail isn’t easy when you’re under pressure to demonstrate profitable growth. But even though investing in creativity can feel risky at times, when managed well, we know it can reap extensive benefitsleading to a more innovative culture, new and profitable business opportunities, and fresh products and experiences that your customers crave.
In just a few days, Cannes Lions kicks off and the marketing world will convene in the south of France for its annual festival of creativity. While this industry has long valued the role creativity plays in achieving success, it’s interesting to note the evidence that shows the high-quality work is directly related to companies that have fostered creativity throughout the organization and turned it into business results. In short, creativity doesn’t start (or end) with marketing.
Jun
14
Instagram to Make It Clearer When Influencer Posts Are Paid Ads
Posted in: Uncategorized
Instagram has helped nourish a crop of internet celebrities popular for their lifestyle photographs — and rich thanks to their sponsors. Now the mobile app is giving them a more prominent way to disclose when they’re being paid, aiming to increase transparency.
The company will let users who work with sponsors decide to tag a brand within their posts. If the brand confirms the relationship, the post will be marked as an ad with a “paid partnership” tag at the top. The product is being tested now with a handful of businesses and celebrities, and will be rolled out more widely if successful, the company said. Facebook, which owns Instagram, uses a similar disclosure system on its main social network.
“Our goal is to get a ton of feedback,” said Charles Porch, head of global creative programs at Instagram. “It’s all about transparency within the community.”
Jun
14
Facebook Lets Brands Blacklist Publishers
Posted in: Uncategorized
Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday.
“We will show you all the publishers or pages on which your ad could theoretically run,” said Michel Protti, Facebook’s director-product marketing. “Then you can uncheck a subset of them so ads don’t run in these places.”
Facebook is touting “pre-campaign transparency,” where it will disclose more information about the content advertisers could encounter through Instant Articles, mid-roll video ads, and Facebook Audience Network.
Jun
14
Watch: Kate McKinnon and Bugs Bunny Reenact Jeff Sessions' Senate Testimony
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, June 14:
Let’s jump right to today’s breaking news …
1. A helpful summary: “Rep. Steve Scalise, others shot at Alexandria, Va., baseball practice: Here’s what we know,” via USA Today. Among the latest details:
Jun
14
This BBDO Agency Is Offering Half-Time Roles to Retain Female Creative Talent
Posted in: Uncategorized
London agency AMV BBDO is creating a number of permanent half-time roles for female creatives in a bid to retain talent in its creative department.
The shop, whose clients include Pepsi, Mars and Guinness, is currently recruiting for eight to 10 half-time roles for its creative department, with a view to rolling the program out across other departments in the future. The roles will be built around half the working hours required in standard working contracts.
The aim is to identify the best creative talents who may have taken a career break. Male parents who are in a primary care role and are attempting to return to work are also eligible to apply.
Jun
14
La Movida. Or the need for countercultural movements
Posted in: Uncategorized
Alejandría Cinque, from the The Disposable Generation series
Clara Casian, House on the Borderland, 2017
La Movida was a countercultural movement that emerged in Madrid after the death of dictator Francisco Franco in 1975. Suddenly liberated from the stern restrictions imposed the State and the Church, musicians, film directors (notably Pedro Almodóvar), artists and anyone involved in the capital alternative nightlife collectively shaped one of Spain’s most exuberant movements it’s ever seen. A movement characterized by new forms of expression, clubbing, recreational drugs and more visibility for the LGBT communities.
La Movida is also the name of the exhibition that opened at HOME in Manchester a few weeks ago. The show goes beyond the La Movida Madrileña of the 1980s to explore the traces and echos the movement has left in contemporary cultural life in Spain, in England and by extension in the rest of Europe.
First, the trailer:
Trailer for the exhibition La Movida at HOME in Manchester
Anyone else wondering what the music in the trailer is? It’s Extraños Juegos by Los Zombies. I’m listening to it in loop this week!
Los Zombies, Extraños Juegos, 1980
But back to business…
The exhibition at HOME shows that the Movida Madrileña might be almost 40 years old but much of what made it so explosive and scandalous at the time is still provoking ire and horror today. This is why, in this age of Brexit and shortsighted nationalism, of austerity and politicians pinning for the crucifixion of abortion, same-sex marriage and freedom of movement, an exhibition that breathes hedonism and transgression is not just engaging, it is also necessary. It compels us to reflect on the fights we fought, won and lost again. On the values and rights we should never take for granted.
A short and very subjective tour of some of the artworks:
Alejandría Cinque, from the The Disposable Generation series
Alejandría Cinque, from the The Disposable Generation series
Alejandría Cinque is a young artist who uses disposable cameras to portray the ‘disposable generation,’ the young people who live in Madrid, a city driven by capitalism but they have no money, so feeling angry and abandoned, they seek a temporary escape in drink, drugs and dance. Cinque sees the camera as a tool that enables her meet people. Most of them ended up becoming friends or lovers, she explained in an interview with i-D.
She started sharing her photos of Madrid’s counter-cultural nightlife on tumblr but she now also collects and publish the images in a fanzine called WE ARE.
La JohnJoseph, 182cm Queenie, 2017 (La Movida installation shot). Photo credit Lee Baxter for HOME
La JohnJoseph, 182cm Queenie, 2017 (La Movida installation shot). Photo credit Lee Baxter for HOME
La JohnJoseph, 182cm Queenie (excerpt), 2017
In 182cm Queenie, novelist and performer La JohnJoseph is King Juan-Carlos I of Spain announcing the transition from dictatorship to democracy. Only in his version the Spanish king is cast as a working-class woman called 2D Joan. Because La JohnJoseph is interested in exploring the convergence of social class, gender identity, and religious faith in the matrices of social power, the discrepancies do not end there.
First of all, 2D Joan speaks with a thick Scouse accent, a provocative reference to Basque and Catalan nationalism (Liverpool being often see as a fierce europhile city lost in a sea of Brexiters.) 2D Joan’s portrayal of democracy is also far more nuanced and iconoclastic than the one we would expect from someone belonging to the royal family. Hers come with holiday resorts, promises of a sensual integration into the European Economic Community but also with sharp comments about the machinations of political power, and those who wield it. Despite the outrageous make-up and biting appraisal of power and monarchy, the balance between critique, humour and analysis of reality is so spot on, i doubt anyone could genuinely feel offended by the video (plus, there’s the Liverpool accent which i’ve always found so charming.)
Bruce LaBruce, from the series Obscenity
Bruce LaBruce, from the series Obscenity
Bruce LaBruce, from the series Obscenity
Bruce LaBruce, Obscenity, 2012 (La Movida installation shot). Photo credit Lee Baxter for HOME
Bruce LaBruce, Obscenity, 2012 (La Movida installation shot). Photo credit Lee Baxter
On the other hand, it’s difficult to predict how people might react to artworks.
Take Bruce LaBruce‘s Obscenity portraits, for example. The prints depict Spanish cultural figures dressed as saints, nuns and angels and appearing to perform all kinds of fetishes and erotic fantasies. You might think that fashion magazines ads from the 1990s and 2000s have made us immune to glossy titillation. Or that Madonna had exhausted public indignation over the use of catholic figures in (mild) erotic context. But it turns out that visitors of the HOME exhibition were upset with this close encounter between sex and religions. Some of them even sent hand-written letters to complain about the images.
Their reactions however was nowhere near as ferocious as the ones observed in Madrid where the mayor called for an exhibition of the photo series to be closed, religious groups protested outside the gallery and someone hurled a firebomb through the window.
In an interview that followed the failed attempt to destroy the show in the Spanish capital, LaBruce shared this amusing anecdote about how he got hold of hostias: That’s a good story, actually. We first bought a bag of them in the religious supplies shop where we got all the other props for the shoots. Then during the second shoot we ran out and sent one of the flamboyant gay stylists to get some more. They wouldn’t sell them to him. In the end we got one of the girl assistants to go with a shawl on her head.
La Movida installation shot. Photo credit Lee Baxter for HOME
Linder, Pretty Girls, 1977-2007 (La Movida installation shot). Photo credit Lee Baxter for HOME
Linder, Pretty Girls, 1977-2007 (La Movida installation shot). Photo credit Lee Baxterv for HOME
Linder, from the Pretty Girls series, 1977-2007
A figure in the Manchester punk and post-punk music scenes of the late 1970s and early 1980s, Linder made posters and fliers for rock bands. Her Pretty Girls collages feature naked women found in erotic magazines with kitchen appliances in lieu of head. The series denounced how domestic technologies, instead of aiding the liberation of women, contributed to their enslavement and objectification.
It might seem like pretty standard imagery nowadays but at the time the Pretty Girls caused outrage and was rejected by Manchester’s left-wing bookshops as too extreme.
Clara Casian, House on the Borderland, 2017
Speaking of bookshops, censorship and indignation….
Clara Casian’s film House on the Borderland explores alternative publishing and censorship in Manchester via the history of Savoy Books. Heavily persecuted in the 1970s and 80s for their alternative publications, Savoy’s office and bookshops were raided by the Manchester Obscene Publications Squad more than sixty times. The attempts to restrict the activities of Savoy was part of a moral crusade orchestrated by conservative police commissioner James Anderton, nicknamed ‘God’s Cop’ because of his belief that God was guiding his defense of moral issues.
These attempts to ban boundary-pushing literature echo the fate of HOME’s Dark Habits, a publication that accompanies the exhibition La Movida. Sarah Perks and Bren O’Callaghan, curators at HOME, invited 19 contributors to explore freedom and indulgence, hedonism, transgression, sex and moral conventions for the book. They sent the texts to their usual printer who declared that the content of the book was too offensive to be printed. HOME had to find a more open-minded printer. The book was released a few days ago. I’m waiting for my copy to arrive in Turin and i’m obviously very curious about what i’m going to find inside the book.
And i’ll leave you with 3 more images. One is a touching portrait of Saint Batman, a queered, broken Batman, a folk saint of a lesser pantheon. The other two were taken while i was walking through Manchester, one of the most relentlessly exciting and energetic cities in the whole universe:
Jesse Darling, Don’t hurt Batman !!!, 2016
La Movida was curated by Sarah Perks. The show remains open at HOME in Manchester until Mon 17 Jul 2017. The guide of the exhibition is available as a PDF.
Jun
14
Aides: Fashion Charity Sale
Posted in: UncategorizedPrint
Aides
As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale.
The sale will take place from the June 9th to the 11th in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris.
Fight HIV with passion.
Advertising Agency:BETC, Paris, France
Executive Creative Director:Stéphane Xiberras
Creative Supervisor:Julien Deschamps
Copywriter:Lucas Bouneou
Art Directors:Vincent Lesne, Sophian Bouadjera
Assistant Art Director:Bastien Sabot
Photographers:Nick&Chloe
Jun
14
Toyota: Don't tag and drive
Posted in: UncategorizedOutdoor, Print
Toyota
Advertising Agency:Marketway/Publicis, Cyprus
Creative Director:Alessio Criscuoli
Art Director:Savvas Demetriou, Alessio Criscuoli
Copywriter:Alessio Criscuoli
Illustrator:Savvas Demetriou
Jun
14
23 Examples of Millennial Non-Branding – From Branded Streetwear Bricks to Feminine Canned Wines (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These examples of Millennial non-branding reflect the alternative way some companies are connecting with Millennial and Gen Z consumers.
Today’s youth are highly connected through technology….
Who's in charge here?
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