DigitasLBi Promotes Linda Piggot to North American Chief Growth Officer

DigitasLBi promoted Linda Piggot to the role of chief growth officer for North America. She will continue to report to North American CEO Tony Weisman.

“This is a terrific move for Linda as she can continue her incredible track record of growth,” Weisman said in a statement. “She’s a proven collaborator with our Groupe partners having won several major clients including HPE. We’re excited to have Linda in this role and know she’ll continue to help us grow and prosper.”

Piggot has served as DigitasLBi North America chief integration officer since last August, overseeing Power Of One Publicis Groupe client engagements.

She originally joined Digitas back in June of 2003 as executive vice president, global relationship lead on American Express and Blackberry before her most recent promotion. Prior to joining the Publicis unit, she spent four years as senior vice president, group management director at FCBi.

Oreo Is Sending Experimental Flavors, From Kettle Corn to Avocado, to Individual Fans

Oreo has been producing strange spin-off cookie flavors for a while from its “Wonder Vault.” (Remember Firework Oreos?) But the experimentation is getting truly impressive with #MyOreoCreation, an ongoing campaign that invites Oreo fans to suggest flavors, the most intriguing of which Oreo is now producing in extremely limited quantities–each one going only to the…

Gallegos United Has a New CCO, Arnold Hires Alfson, Low Joins Ogilvy Beijing


Gallegos United has appointed Harvey Marco as chief creative officer and co-president, replacing Dave Damman who will leave the agency at the end of July. Damman has resigned to focus more attention on the needs of his life outside of work and plans to return to Minnesota to be with family. Marco joins from WPP’s Garage Team Mazda, an agency he helped launch, serving as its chief creative officer since 2010. His career spans more than 20 years and includes positions at agencies such as, JWT NY, Saatchi & Saatchi Los Angeles and Fallon.

Arnold Worldwide has appointed Jennifer Alfson as an executive creative director in its New York office, overseeing creative work across the Kao Corporation portfolio of brands. Alfson has previously led initiatives for global beauty brands such as Revlon, Pantene, Maybelline and L’Oral. She joins Arnold from Fallon NY (formerly AR New York), where she was a senior creative director working on Revlon. Prior to that, she was a creative director at Grey Group, where she was part of the team that helped pitch and win the Pantene digital business, and has also worked on the Maybelline account at Gotham and on L’Oral at McCann-Erickson.

Continue reading at AdAge.com

Is Patriotic Advertising Always a Good Fit?


It’s the time of year where brands across North America blitz consumers with patriotic ads, social media content, shelf-talkers and package design. The rationale behind this messaging approach boils down one or more of the following assumptions:

Consumers will like and/or buy our brand more if we tap into national pride;

This is something we’ve always done, our competitors do it and therefore we should continue to do it as well;

Continue reading at AdAge.com

'How to Switch a Country Off': Wired's New Cyberattack Cover Is Scary-Perfectly Timed


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, June 28:

Today’s accidental theme is … print media. Seriously. Though faithful readers of this daily media scan know that it’s not unusual for me to offer a glimpse of a newspaper front page or magazine cover now and then, it’s downright freakish for print to dominate the mix like it does today. But hey, maybe that just makes sense given how yesterday we were reminded, once again, how fragile and vulnerable the internet really is. Anyway, let’s get started …

6. And while we’re at it: “Fragile Men Of Twitter Cannot Handle ESPN Cover Star’s Nude Photo” (ha!), per HuffPost’s Jenavieve Hatch.

Continue reading at AdAge.com

How Interactive Video Impacts the Customer Journey


July 1 marks the 76th anniversary of the first TV commercial. When commercials originally debuted, they lacked any sense of how to take advantage of the new medium of television. Arguably, it took 40 years before the advertising industry reached its creative apogee. The evolution of TV commercials foretells the evolution of digital — from the first banner ad, up through rich media and video.

The inaugural TV commercial lasted 10 seconds, occupied one quarter of the available screen space and consisted of a static image with a one-sentence voiceover. While certain technologies, such as color and higher-definition resolution, were unavailable in 1941, what prevented a richer ad from being first? The most significant change was the evolution of creative thought for this medium — it had only just been born, and like anything effectively organic, would take time to blossom.

The best advertising blends art, entertainment and commerce to drive individuals toward action. The best ads can make us laugh, or cry, give us hope, change our minds in the span of thirty seconds, or via a passing view within a magazine.

Continue reading at AdAge.com

POTUS Finally Issues a Policy Statement on Bleeding Facelifts


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, June 29:

This feels like one of those before-and-after moments in American media history — and American history itself. Before was pre-8:52 a.m. this morning, and After was 8:59 a.m. onward. What exactly happened? It’s hard to say — because it’s so breathtaking and unprecedented and unsettling. But since this historic something happened on Twitter, I’m going to try to address it and its aftermath using only tweets in this very special edition of your media roundup. Wish me luck. Let’s get started …

1. Yeah, so “Morning Joe” (the MSNBC morning talk show), “Psycho Joe” (Joe Scarborough) and “Mika Brzezinski” (Scarborough’s co-host) are all top 10 trending topics on Twitter this morning …

Continue reading at AdAge.com

`Free TV for Life': It's (Sort of) Legal and Sweeping the U.S.


Imagine this: “Free TV For Life!”

The irresistible pitch is splashed on the home page of something called CorkyTV, which advertises Amazon Fire sticks and other streaming devices loaded with software that can make getting shows and movies from shady websites as easy as opening Netflix. The software is perfectly legal, and Corky Stanton, who runs the website out of his home in Bass Lake, California, is sure he’s not breaking any laws.

“I just offer a service. I try not to be a bad guy,” said Stanton, who charges as much as $300 for one of his altered gadgets. “I sell the boxes and it’s up to the user what they do with it.”

Continue reading at AdAge.com

Columbia Crest: Juan & Juan on Food, Art, and Ratings

Columbia Crest – Juan & Juan on Food, Art, and Ratings

Video of Columbia Crest – Juan & Juan on Food, Art, and Ratings

Columbia Crest: Juan & Juan on Hands On

Columbia Crest – Juan & Juan on Hands On

Video of Columbia Crest – Juan & Juan on Hands On

Columbia Crest: Juan & Juan on High Tech

Columbia Crest – Juan & Juan on High Tech

Video of Columbia Crest – Juan & Juan on High Tech

Columbia Crest: Juan & Juan on Spring Breaks

Columbia Crest – Juan & Juan on Spring Breaks

Video of Columbia Crest – Juan & Juan on Spring Breaks

The New York Times: Authentic News

The New York Times: Authentic News

Video of The New York Times: Authentic News

AHM: Attempting Gym Again

Fiona McGee – AHM ‘Attempting Gym Again’

Video of Fiona McGee – AHM ‘Attempting Gym Again’

AHM: Accidentally Ate That

Fiona McGee – AHM ‘Accidentally Ate That’

Video of Fiona McGee – AHM ‘Accidentally Ate That’

AHM: Binge Watching

Fiona McGee – AHM ‘Binge Watching’

Video of Fiona McGee – AHM ‘Binge Watching’

McDonald's: I Got Yours

McDonald’s – I Got Yours

Video of McDonald’s – I Got Yours

Paddy Power ad director and former 'head of mischief' Robertson departs

Ken Robertson, the marketer who formerly led Paddy Power’s tactical stunts as “head of mischief” is poised to leave the company as advertising director following last year’s merger with Betfair.

Thursday Morning Stir

-Droga5 recreated John Trumbull‘s classic “Declaration of Independence” painting with the descendants of founding fathers in its first campaign for Ancestry.com after officially being named lead creative agency earlier this month (video above).

-Honda Motor Europe launched a creative review.

-AdAge explains why General Mills is boostings its marketing spend.

-Camp+King welcomed brand managers Ellen Obletz and Helen Oddone.

-Marketers aren’t too keen on voice search yet.

-AdAge shares “The CMO’s Guide to Ad Boycotts.”

-Pride in London apologized for a poster campaign accused of having a straight bias, saying it “misjudged” the content, “undermining the individuality, importance, and dignity of the LGBT+ community.”

 

The Year’s Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime

Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond–transcending the market’s typical weirdness and reaching a state of truly inspired lunacy. “Gravity Cat,” which won a silver Lion in Cannes, came close, but its oddness was relatively mild–and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from…