Hasta La Creative!

-Sid Lee Paris launched this spot for Skyn condoms imploring viewers to “love everywhere” and “feel everything.” (video above).

-Former UCLA basketball star Lonzo Ball trolled his dad in BBDO New York’s Father’s Day spot for Foot Locker.

-Louiseville, Kentucky-based full-service digital agency PriceWeber launched a new website for Korbel California champagne.

-The Philippine Department of Tourism ended its relationship with McCann over a campaign which allegedly plagiarized an earlier ad from South Africa and stated it “expects an apology” from the agency.

-Lucky Generals welcomed Sara Tate as a partner. 

–Sir Martin Sorrell says it’s a “watershed moment” for media agencies.

–Roberts Communications president Katrina Busch tells The Drum her advice is to “try to do or learn something new everyday.”

With Americans expected to shell out $15.5 billion on gifts, cards, dinners, ballgames and more to mark Father’s Day on Sunday, marketers are themselves likely to spend about $2 billion on advertising to take advantage.

Marketers’ expected outlay is up 2% from last year, according to Robert Passikoff, president and founder of Brand Keys, which researches customer loyalty and engagement.

That’s still half a billion dollars less than marketers spent to cash in on Mother’s Day by Passikoff’s estimate.

Continue reading at AdAge.com

Film
Privé Revaux

Mekanism created the launch campaign for startup Privé Revaux—a designer line of sunglasses (retailing for $29.99) made in collaboration with Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven and fashion entrepreneur David Schottenstein. All of these celebrities are featured in the spots and maintained strong roles in the brand’s vision.

Advertising Agency:Mekanism, USA
President:Jason Harris
Ceo:Jason Harris
Founder:Ian Kovalik
Executive Creative Director:Ian Kovalik
Creative Director:Todd Feitlin
Senior Copywriter:Earl Lee
Art Director:Katie Bourgeois
Director of Brand Management:Melissa Hill
Senior Brand Manager:Stephen Doyle
Project Manager:Megan Enneking
Chief Strategy Officer:Jason Lonsdale
Communications Strategy Director:John-James Richardson
Strategic Planning Director:AJ Livsey
Head Of Production:Kati Haberstock
Producer:Sister, Tabitha Ozturk
Production Company:Sister Studios
Executive Producer:Lee Scharfstein
Line Producer:Lisa Wieneke
Post Production Producer:Lily Johnson
Editor:Ryan Mckenna
Assistant Editor:Rachel Grecco
Finish:The Mill
Color:The Mill
Graphics:The Mill
Lead 2D Artist:Warren Gerbhardt
2D artists:Alex Dreiblatt, Nicky Picardo, James Cudahy, Chris Sonia, Burtis Scott, Ting Jung Hsu
Colorist:Mikey Rossiter
Ep:Jeremy Moore
Music:Apollo Studios

Film
Adidas

Advertising Agency:Iris, London, United Kingdom
Board Director:Simon Yoxall
Group Account Director:Matt Glyn
Account Director:Ben Buchanan, Simon Botherway
Senior Creatives:Matt Tassle, Marc Owens
Creative Director:Adam Fish
Production Company:Blinkink, Blink Art
Director:Nicos Livesey, Blinkink
CoDirector:Stevie Gee, Blink Art
Illustrator:Stevie Gee, Blink Art
Agent:Katy MacGregor
Producer:Katy MacGregor, Jen Coatsworth
Ep:Bart Yates
Editor:Work Editing
Grade:The Mill
Sound:Unit
Senior Account Manager:Theo Jenkins
Account Executive:Jasmina Cigoja
Design Director:Iain Robson
Associate Design Director:David Missen
Designer:Mitch Gibbons

Film
Afrika Tikkun

Afrika Tikkun is a non-profit organization that supports underprivileged youth from early childhood to job placement. To help increase donations to this very worthy cause, we created this ad to show people the actual children they would be helping and the great things these kids are capable of, if they’re given the right opportunities.

Advertising Agency:Leo Burnett, Johannesburg, South Africa
Creative Directors:Stephanie Larsen, Jared Kushner
Art Directors:Vanessa von Broembsen, Richard Thompson
Copywriter:Jonathan Dennis
Executive Creative Director:Donovan Bryan
Director:Petar Spiljevic
DoP:Dusko Marovic
Editor:Marcelle Mouton
Producer:Sanra Broekman
Business Unit Director:Clinton Middleton
Sound Engineer:Theo Potgieter

Film
Jack Daniel’s

Advertising Agency:Arnold Worldwide, Boston, USA
Managing Partner:Wade Devers
Executive Creative Director:Wade Devers
Svp:Chris Valencius
Creative Director:Chris Valencius, Gregg Nelson
Art Director:Chris Valencius
Vp:Gregg Nelson
Copywriter:Gregg Nelson, Jack Miller
Director Of Integrated Production:Jon Drawbaugh
Print Producer:Julie Powell
Assistant Broadcast Producer:Jake Williams
Business Affairs:Anne Joynt
Social Content:Jessica Newton, Kyle Beaudouin
Planner:Vaughn Allen
Marketing:Paul Nelson, Mallory Brannan
Production Company:Anonymous Content
Executive Producer:Eric Stern, SueEllen Clair, Dennis Culp
Line Producer:Jeff Tanner
Director:Malcolm Venville
Cinematographer:Jody Lee Lipes
Editorial Company:Spot Welders
Editor:Michael Heldman
Music:Singing Serpent
Vfx:Brickyard Vfx
Vfx Artist:Jimi Simmons
VFX Executive Producer:Amy Appleton
Sound Mix:Soundtrack, Boston
Engineer:Howard Carle

Online
Godrej

Advertising Agency:WATConsult, Mumbai, India
Vice President Operations:Sahil Shah
AVP Strategy:Sabiha Khan
Planning:Sabiha Khan
Lead Account Manager:Deepti Nair
Client Servicing:Vidhi Sharda, Mauli Dua, Tiyarah Dilip
Designs:Pallavi Vengurlekar

Integrated
Lego

In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today.

Advertising School:Miami Ad School, San Francisco, USA
Art Director:Vrasidas Golemis
Copywriter:Ryan Sparrow

Media
Loto Nicaragua

Advertising Agency:CCCP-McCann, Nicaragua
General Creative Director:Wilbert Carmona
Creative Director:Carlos Roberto Cuadra
Creatives:Camilo Guadamuz, Jose Medina, Alejandra Cano
Account Manager:Luis Cuadra
Media Director:Vladimir Espinoza
Client Approval:Rolando Sevilla

Print
Dominal

Dominal is an analgesic tablet for muscle aches and headaches.

Pain can turn your life into a nightmare.

Advertising Agency:Etorres Advertising, Guayaquil, Ecuador
Creative Director:Ronny Jimenez
Art Director:Ronny Jimenez, Luciano Koenig Dupont
Copywriter:Ronny Jimenez
Photographer:Luciano Koenig Dupont
Retouch:Luciano Koenig Dupont, Sm
Producer:Cynthia Velasco
FX:Rodolfo Cuadros