Jun
16
Jun
16
Hotstar: Champions Forever
Posted in: Uncategorized
The film, titled ‘Champions Forever’ dovetails beautifully a story that celebrates the heart-warming persistence of a young boy, suffering from polio, who against the odds, wants to live his dream and play cricket. The film created for Hotstar’s Champions Trophy also highlights that sportsmanship is all about celebrating the champion in all of us.
From the person who hit the swinging six on the last ball, to the kid who play-acts all of Sachin’s classic shots a million times, to want to play like him one day. We all have a champion in all of us. If we have the true grit & resolve, we can all be champions.
Jun
16
Fastighetsbyrån: Homefulness
Posted in: Uncategorized
Jun
16
Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend
Posted in: UncategorizedAs modern living has sped up and consumers expect instant gratification from their favoured brands, the fashion world has had to evolve.
Jun
16
Top 25 UK marketing and advertising influencers on social media
Posted in: UncategorizedThese are the most influential people on Twitter in the UK’s marketing and advertising industry, according to We Are Social.
Jun
16
Amazon to buy Whole Foods for $13.7bn
Posted in: UncategorizedAmazon is to acquire Whole Foods Market, the supermarket chain, in a deal worth $13.7bn.
Jun
16
Em ação na Argentina, Chevrolet vende 200 carros sem mostrar aos compradores
Posted in: Uncategorized
No meio de todo o conflito e caos político que a Argentina está vivendo, apesar de não chegar nem perto da nossa política, a Chevrolet resolveu tomar partido e se posicionar de forma que conquistasse seus potenciais compradores. Com a divisão política do país pelo que ficou conhecido como La Grieta (A Fenda), a Chevrolet […]
> LEIA MAIS: Em ação na Argentina, Chevrolet vende 200 carros sem mostrar aos compradores
Jun
16
KFC promete enviar sanduíche de frango pro espaço
Posted in: Uncategorized
Depois da Red Bull levar a marca ao espaço, chegou a vez do KFC repetir o feito. Dessa vez sem usar um ser humano, e sim um sanduíche de frango. Chamado de “Zinger 1 Mission“, o projeto tem como objetivo mandar o sanduíche para a estratosfera em um balão meteorológico, numa parceria feita entre o […]
> LEIA MAIS: KFC promete enviar sanduíche de frango pro espaço
Jun
16
Friday Morning Stir
Posted in: Uncategorized-McCann Tbilisi gets in on the gender equality action with this UN Women spot about a female soccer player in Georgia (the country, not the state, duh).
-Grey New York CEO Debby Reiner tells Digiday that her success was all about working on stuff you love. Like Applebee’s.
-Wanna be the next Gary Vee? TIL that LinkedIn is the hot new tool for ad industry thought leaders!
-On that note, Coltrane Curtis got really fucking pissed at VaynerMedia’s repeated attempts to “recruit” him for a Dove influencer marketing campaign.
-Terri & Sandy (no more Solution) won creative AOR duties for Hain Celestial’s Better-For-You Pantry brands division.
-McDonald’s and The Olympics are breaking up. Must have been the performance-based pay model.
-Leo Burnett thinks Leo Burnett will win big at Cannes, according to Leo Burnett.
-Our advice for the making the most of Cannes: skip every single event and get wasted. Unless you win, of course…
-Gyro named Angela Kyle, formerly of Wolff Olins, as its head of new business development in the U.S. after going through a round of downsizing across offices.
Jun
16
Vodafone Put Romania’s Elders on Facebook Live to Salvage Their Dying Cultural Traditions
Posted in: UncategorizedMany cultures can be neatly divided into two worlds: Elders whose traditions and crafts are dying, and the connected generation, who have more in common with others of their ilk–even elsewhere around the world–than with their local predecessors. This divide is natural, but can lead to the loss of massive amounts of knowledge and cultural…
Jun
16
These Special Surfboard Fins Protect the Shark, Not the Surfer, in the Event of an Attack
Posted in: UncategorizedSeeing videos of surfers getting attacked by sharks freaks us out. And that fear can mount to hysteria. When a shark attack happens, it often leads to crazed hunting to reassure the public and the surfer’s family, at the expense of the ocean’s fragile ecosystem. “It’s their domain,” says Hawaiian surfer and shark attack survivor…
Jun
16
Premium Smartphone Card Holders – Casetify's Leather Pocket Collection Turns Phones Into Wallets
Posted in: Uncategorized
(TrendHunter.com) In an increasingly connected world, smartphones are becoming as important a personal item as anything else that one carries around on a daily basis, and the new Leather Pocket Collection from…
Jun
16
Apple, Moving In on Prestige TV, Poaches Two Sony Executives
Posted in: UncategorizedThe company’s hiring of two respected leaders, who cultivated shows like “Breaking Bad” at Sony, signaled to Hollywood that Apple is serious about original programming.
Jun
16
Sky Media named headline partner of Marketing New Thinking Awards 2017 as deadline extends to 22 June
Posted in: UncategorizedCampaign is proud to reveal Sky Media as headline partner of the Marketing New Thinking Awards for the third year running.
Jun
16
Campaign TV: Introducing the Power 100 Voices
Posted in: UncategorizedMarketing directors from this year’s Power 100 have spoken to Campaign in the first of our new video series, The Power 100 Voices.
Jun
16
AI-powered virtual assistant wins LVMH Innovation Award at Viva Tech
Posted in: UncategorizedStart-up Heuritech, an AI-powered virtual assistant capable of spotting the latest fashion trends, has beaten out 500 other applicants to win LVMH’s first Innovation Award, announced at Viva Technology Paris 2017.
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