Jun
16
Jun
16
5 ways to improve programmatic OOH
Posted in: UncategorizedAs automated systems continue to be talked about and developed within OOH, there are five key pillars around which we need to deliver improvements.
Jun
16
Mcgarrybowen and United Really Think You Should Consider Flying Out of Newark
Posted in: UncategorizedSo you’re an international business traveler based in New York who’s attending an overseas event in, say, southern France.
Since LaGuardia is probably not an option, you’re going to have to shell out 50 bucks for a cab to JFK … or are you?? United Airlines and mcgarrybowen New York have taken the opportunity to let the business class know that there is another way.
Agency and client teamed up with Verifone Media, Kinetic and some handy GPS software to show skeptical city folk that Newark Airport or EWR is considerably closer.
In place of your standard taxi-top ad, the agency fitted 125 yellow cabs with trackers to show exactly how much faster your commute would be if you were flying out of Jersey.
To get all technical, the displays are working on real-time data from the Curb app, which updates the time estimates based on the car’s geolocation and surrounding traffic patterns.
One reason for this campaign: A recent $120 million renovation to United’s Terminal C at Newark, which is the 15th largest hub in the country.
“The ‘New York Minute’ is all important to Manhattanites, yet many subjugate this tenet to the irrational view that JFK is their most convenient airport,” said mcgarrybowen ECD and managing director Haydn Morris. “How better to convince them than to utilize their favorite, iconic transport- plus everyone knows that taxi-drivers have the answer to everything, right?”
United director of global advertising Daniel Cuellar added, “We’re proud to work with mcgarrybowen and our media partners to launch this new and innovative technology on taxi tops that not only grabs the attention of New Yorkers, but helps deliver the message that Newark Liberty International is much closer and easy to get to than you think.”
Of course, by the time one flags the cab in question, the tickets have been bought. But maybe next time you have to fly 3,000 miles across the ocean to accept the Lion of St. Mark, you’ll consider a trip to Jersey. It’s not like you have to pay the property taxes or anything.
In addition to the taxi top placements, this campaign also includes OOH billboards, phone kiosks, bus shelters and in-airport units.
CREDITS
mcgarrybowen
Managing Director, ECD: Haydn Morris
Group Creative Director, Copy: David DiRienz
Associate Art Director: Steven Graziano
Sr. Art Director: Erik Jansen
Copywriter: Anthony Pagaza
Account Managing Director: Joey Ziarko
Account Executive: Amy Laughlin
Account Superviser: Kayla Friedman
Executive Director, Strategy: Diane Epstein
Taxi Media Network: Verifone Media
Verifone, Vice President Taxi Media: Chris Polos
Verifone, National Account Manager: Lonnie Passy
Verifone, Sr. Product Manager: Daniel Fish
Media Agency: Kinetic & MEC
Kinetic, Director: Robin Yablonski
Kinetic, Manager: Stephanie Chiu
Kinetic, Account Executive: Kelsey Moran
Kinetic, Assitant Account Executive: Micaela Moffa
MEC, Partner/Director: Megan Warfield
Jun
16
Four Comedy Rules to Use in Strategy
Posted in: Uncategorized
The other day I was talking with a comedian friend, who’s long been a critic of advertising. (It’s a refreshing dose of the truth when I wax on about a brilliant brand architecture or the artful execution of a piece of content.) “That’s the thing,” he said, “you guys are so in your own heads that you forget the point. Do people even care about what you’re saying?”
Comedians never start out to be creative. They start out to expose something real. Sometimes it’s important. Sometimes it’s trivial. But it’s always real, and the good ones find a way to make people care about it.
According to Byron Sharp, author of “How Brands Grow: What Marketers Don’t Know,” 84% of TV ads don’t work. We make it too easy to skip or ignore our advertising. It happens when brands talk to themselves, invent problems that don’t exist, or forget to tap into a truth.
Jun
16
See the Animated Cover: Time Shows Uber as a Flaming Pile-Up
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, June 15:
Today’s accidental theme, dear reader, is soul-searching — at Facebook (see No. 3, below), in Silicon Valley (No. 7) and across America (No. 2). And, actually, a lack of soul-searching in one particular famous American residence (No. 6). Anyway, let’s get started …
1. The morning-after media coverage of Wednesday’s shooting at an Alexandria, Va., baseball field has a certain common theme, as seen on the front pages of New York’s tabloids:
Jun
16
Spotify's Loss More Than Doubles Even as User Growth Surges
Posted in: Uncategorized
Spotify Ltd. lost 539 million euros ($601 million) last year — its biggest loss yet — even as it added tens of million of customers, underscoring how difficult it will be for the owner of world’s largest paid streaming service to turn a profit.
Revenue jumped 52% to 2.93 billion euros in 2016, but the net loss more than doubled, according to documents filed in Luxembourg. Spotify also acknowledged an accounting error that understated losses in previous years.
Spotify has grown from 20 million subscribers to 50 million in less than two years, and now has more than 140 million people using the service between the free and paid options. The growth of Spotify has lifted sales across the entire music industry, reversing years of decline due to piracy and the transition from CDs to iTunes.
Jun
16
Using Facebook for B2B Lead Generation
Posted in: Uncategorized
Business-to-business advertising is almost synonymous with lead generation and management. However, worryingly, only 13% of businesses describe their lead generation as very successful.
On top of that, there is a big mobile divide: while 40% of b-to-b buyers use their phone in the business purchasing process according to Google, data from MarketingProfs shows that only 3% of the b-to-b digital marketing budget is allocated to mobile digital marketing. A clear picture of the problem begins to emerge. If you like bullet points, here’s what the data means:
B-to-b buyers are using the same tools as consumers to research and buy products;
Jun
16
The Secret Megyn Kelly Tapes Alex Jones Released Are, Uh, Not Good for Megyn Kelly
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, June 16:
Today’s unlikely cast of characters: an embatttled conspiracy theorist (Nos. 1 and 2), a prominent fan of said conspiracy theorist who also happens to have access to the nuclear codes (No. 3), a devoted but possibly increasingly nervous servant of that fan (No. 5), an embattled broadcaster (Nos. 1 and 2), and, of course, a wedding planner (No. 4). Anyway, let’s get started …
1. Oh dear. So this happened last night:
Jun
16
Amazon's Whole Foods Buy Is Just the Beginning
Posted in: Uncategorized
Amazon is acquiring Whole Foods Market, snapping up the 465-unit chain for $13.7 billion and dramatically changing the retail landscape yet again. Experts expect the deal to kick off a wave of consolidations and leave grocers, and Walmart, under more pressure to compete.
“For Amazon, Whole Foods fulfills, at a stroke, its ambition to be a serious player in the grocery market,” wrote Neil Saunders, managing director of GlobalData Retail, in a research note.
While Amazon has been increasing its marketing spending in its quest for retail dominationlast year, the Seattle-based e-commerce giant spent $2.6 billion on U.S. advertising, or 30% more than 2015, according to Ad Age’s Datacenterthe Whole Foods deal will give Amazon a new marketing edge with brick-and-mortar locations.
Jun
16
Stockholm city gets more truck-blocking lions, and now lionesses too.
Posted in: Uncategorized
Stockholm city have placed ten new lions on Drottninggatan after the terrorist attack where a lunatic stole a truck and used it to mow people down on a pedestrian street, maiming several and killing 4 people including an eleven-year-old girl on her way home from school. The lions are designed as a heavy boulder to prevent cars from driving into pedestrian streets, and clearly, there weren’t enough of them before.
Now, in a twist that reminded me of the castrated Lion for the Nordic Battlegroup, some of the new lions in the center of Stockholm city are female. Personally, I think the female lion looks better because I was never a fan of the troll-like designed mane on the lions, and I can see how kids would have an easier time climbing the lioness. See, when these cement lions aren’t busy defending pedestrian streets from cars, they are climbed on by adventurous kids. Functionality-wise though, these lions are meant to be heavy and I wonder how much less the lioness weigh. They are also slimmer than the males, so would that make it easier to bypass with a smaller truck? Why aren’t there three in a row, like a pack? Wouldn’t that make it impossible for a truck to drive though?
I didn’t, however, think they added lionesses due to some sort of gender quota in public art. But on Swedish Twitter, where @Sakpol_SE shared the image above of these lions, the discussion has centred on that. “New and more concrete lions have begun to be deployed on the Stockholm pedestrian streets – these days equality and gender correct even here.” he tweets, sarcastically. He says he finds it quite comical, the whole “gender thing”, as the people who made the call to create female lions would be the ones seriously pre-occupied with gender representation. All over Swedish Twitter people are chiming in on whether this is progressive, a necessary gender representation, or just silly because “who cares about a lion’s gender?” The debate is sadly not centred on how to prevent terrorist attacks, which is what brought these lions into the national spotlight in the first place.
Nya och fler betonglejon har börjat placeras ut på Stockholms gågator – numer jämställt och genuskorrekt även här pic.twitter.com/jXzXO4GnMm— Säkpol_SE (@Sakpol_SE) June 14, 2017
What’s missing from the current discussion on Twitter is the fact that the lioness has existed as a concrete animal for well over 15 years. The southern suburbs of Stockholm is where she’s normally found. If you play Ingress a lioness is even a portal in Skärholmen. The only thing that’s “new” here is that the lioness had made it to the inner city.
The lion’s creator, Anders Årfelt, is a sculptor and illustrator born in 1934. He created a concrete sheep in 1993 for Gotland to protect pedestrian streets, and later he created two different types of lions, one for Stockholm and another for Linköping. He also created concrete apples “Säfstaholmsäpplet”.
Many cities in Sweden have executed the idea of a concrete animal instead of just a boring block, so in Luleå you will find bears, in Gävle you will find goats, and so on. You can see images of some of our Swedish cities concrete animals at the Wikipedia. And now, even in the center of Stockholm, we have lionesses. Since you can buy tiny copies of the Lion at Designtorget, I wonder if we soon can buy the female version there too.
Adland:
Jun
16
Starbucks prints "Build a wall" message on Trump supporters order
Posted in: Uncategorized
Starbucks encouraged their employees to talk about race with customers in a bold move to encourage dialogue in the United States, but that like many other political moves in marketing soon backfired on the brand. In recent news that will likely tarnish the brand further, a Starbucks has reportedly mocked a customer for wearing a Trump t-shirt. Instead of Kayla Hart’s name, they gave her a cup that read “Build a wall”. Hart tells Fox 46: “They shouted out build a wall and shoved a drink at me and then all the barisatas in the back started cracking up laughing.”
Starbucks has issued an official apology:”We failed to meet this customer’s expectations of us, and we have apologized and are working directly with her to make it right. This experience is not consistent with our standards or the welcoming and respectful experience we aim to provide every customer who visit our stores. We have spoken with our store partners about this situation and are using this as a coaching opportunity for the future.”
Hart notes: “I don’t know what politics has to do with getting a cup of coffee, I just walked out because everyone was staring.” And that right there is what we’ve been saying; give us a tall non-political latte.
I can’t be the only one who longs for simpler times when Starbucks just made wildly inaccurate spellings of people’s names on the cups. That was a genius marketing move right there.
“This isn’t me trying to get people to stop going to Starbucks. I just want it to be put out there so people know this is what’s occurring. I don’t think it’s right you should be humiliated for wearing a t-shirt with your opinion on it,” Hart said. Hart also said she is still waiting to hear from the Starbucks district manager on East Boulevard in Dilworth before making a decision if she will return to the coffee shop.
Adland:
Jun
16
Astral Tequila “I Told You” / Most Interesting man (2017) :15 (USA)
Posted in: Uncategorized
The most interesting man in the world now pitches Astral Tequila. Jonathan Goldsmith, the former Dos Equis character, is now starring in a new video for Astral Tequila that references hos former campaign quite heavily in style. “I told you, I don’t always drink beer,” he says, referencing the Dos Equis line. Goldsmith is not only a pitchman for Astral Tequila, but also an equity partner in Astral Tequila. He’s been making the most out of his spokesperson fame, he even published a memoir last year called “Stay Interesting: I Don’t Always Tell Stories About My Life, But When I Do, They’re True and Amazing.” If this will be as an interesting campaign as the Dos Equis one remains to be seen, that campaign ran from 2006 to 2016 with the same spokesman. Goldsmith was replaced with a man 30 years his junior last year, in an effort from Dos Equis to attract more millennials.
Commercials:
Country:
Jun
16
Architectural Chess Sets – These Skyline Chess Board Sets Turn Landmark Buildings into Game Pieces (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Major cities around the world are characterized by the famous buildings that they are home to, which is something the Skyline Chess board sets look to pay homage to. The Skyline Chess New York City…
Jun
16
Colson Whitehead, Elif Batuman Among Writers to Appear at Brooklyn Book Festival
Posted in: UncategorizedColson Whitehead will receive the Best of Brooklyn Award.
Jun
16
American Beauties: A Tangy Sendup of Literary-World Dalliances
Posted in: UncategorizedCome to T. Gertler’s 1984 novel, “Elbowing the Seducer,” for its sweat-drenched lunch-hour sex scenes. Stay for its social comedy and its surprising emotional heft.
Jun
16
Nestle: Domino Effect, 1
Posted in: Uncategorized
In India, an uneducated girl has a different lift all together and when you are an educated girl you have a chance to lead a better life.
Jun
16
Nestle: Domino Effect, 2
Posted in: Uncategorized
In India, an uneducated girl has a different lift all together and when you are an educated girl you have a chance to lead a better life.
Jun
16
Nestle: Domino Effect, 3
Posted in: Uncategorized
In India, an uneducated girl has a different lift all together and when you are an educated girl you have a chance to lead a better life.
Jun
16
Martínez Hermanos Fundación: Imaginary Ball
Posted in: Uncategorized
The challenge is to record a video by passing an imaginary ball and uploading at Facebook or Twitter with the hashtags #balonimaginario #pasoelbalonalosniñosdeguineaecuatorial.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.