Publicis London has been shortlisted five times in this year’s Direct Lions, but UK agencies have been outpaced by their American, Australian and French peers.
This is Renew Life’s first brand work from FCB Chicago, which became its agency of record in 2016, the same year the brand was acquired by Clorox. Online videos, print ads, and influencer promotion are included in the campaign, which appears set to be Renew Life’s biggest push in its 20-year history.
Huffman said she wants to help people start talking about gut health, a topic that doesn’t often come up for discussion in a positive way.
“Unfortunately, gut is such an unpleasant word. You don’t go ‘Yeah, let’s talk about gut health,'” she said. “Maybe [the campaign] can make it not such a yucky subject.”
Dentsu Aegis Network has made an investment in Gleam Futures, the influencer talent agency that represents Jim Chapman, Tanya Burr and Pixiwoo.
Encouraged by streaming services like Netflix, networks are spending heavily to get their shows noticed by prospective Emmy voters.
Cannes Lions “is anything but a party” and is one of the busiest, most efficient weeks of the year, according to Michael Kassan, the chairman of MediaLink.
The UK clocks in with eight entries nominated for a Mobile Lion, while the US has 38 entries on the shortlist.
A print campaign for Heinz, which was originally pitched by Don Draper in the TV show Mad Men, has been nominated for a Cannes Lion.
If you somehow missed out on a dance move called the Leiomy Lolly (still stuck doing the Dougie?), here’s your chance to catch up. Hint: hair flips. Lots and lots of hair flips. And there’s no better way to learn than from the master, Leiomy Maldonado, who stars in a new campaign for Kimpton boutique…
Cilla Snowball resumes CEO role of London agency to steady the ship in the wake of Ian Pearman’s surprise exit to TBWA.
Matt Bush is to take sole charge of Google’s agency ad sales operation in the UK.
Grey London’s digital “Swear Jar” for Comic Relief has been shortlisted three times in the Promo and Activation category.
It’s been known cryptically as “Project Scorpio,” like something out of a Bond flick, for the past year. But at last week’s E3 convention in Los Angeles, Microsoft finally dropped the veil from its newest product, officially dubbed Xbox One X, a 4K gaming system that’s being touted as “the most powerful console ever made.”…
Laura Dern has appeared in major blockbuster hits, art house darlings and on TV. But the star who can be currently seen in the new “Twin Peaks” reboot and the forthcoming Star Wars installment “The Last Jedi” says there is still one dream role she has yet to play: Madge, the sassy manicurist from those old school Palmolive commercials.
Dern sat down with Ad Age backstage at the Cannes Lions Festival of Creativity Sunday to discuss her take on advertising today, her favorite apps and working with David Lynch. This interview has been slightly edited for flow and readability.
Will you get to see any of the work while you’re here?
Weber Shandwick London was the only UK agency to make this year’s Cannes Lions shortlist for an ActionAid ad promoting awareness of female genital mutilation.
Neo@Ogilvy, Ogilvy’s media agency and performance arm, will become part of the newly-formed Mindshare Performance Group.
Google has pledged to take four extra steps to fight “online terror”.
Phil Dearman, senior lecturer in creative advertising at Bucks New University, recounts a recent trip to the Big Apple with a group of mostly female student creatives in search of inspiration.
As president of the Glass Lion jury, Wendy Clark, president and chief executive officer of DDB North America, says the time has arrived to take action on diversity.
The advertising industry talks a good game on diversity, but more must be done if it is to truly overcome its ‘male, pale and stale’ reputation, writes Gemma Charles.
The move to use fewer agencies does not mean a decline in media spend, its top marketer tells Gideon Spanier.
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