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| THE ORIGINAL? Abus Security Locks – 2014 Source : Behance Agency : Leche (Chile) |
LESS ORIGINAL Forte Security Doors – 2017 Source : Cannes Lions SILVER Agency : Circus Grey (Peru) |
Aviva’s global inclusion director issues a rallying cry to the industry to not just observe diversity, but also start building an inclusive culture to cement its connection with customers.
Unilever has partnered with UN Women and companies including WPP, Procter & Gamble, Facebook and Google to launch the Unstereotype Alliance.
(TrendHunter.com) June 2017 hair trends reveal more inclusive products and campaigns, as well as products that are focused on the health of the scalp.
Pantene’s Gold Series collection is targeted towards the…
(TrendHunter.com) In order to create the ultimate Parisian-inspired experience for the brand’s annual Sunset Soiree event series, Grey Goose Canada partnered with renowned Franco-American chef Justin Kent, who…
(TrendHunter.com) As virtual reality becomes an accessible technology for more people, new uses for VR will be released.
It seems like every day there is a new VR product or service entering the market and this…
(TrendHunter.com) These examples of alcohol e-commerce range from personalized wine pairing subscriptions to spirit tasting boxes that are an ideal gift for budding mixologists. In addition to monthly subscription…
(TrendHunter.com) Millennial and Gen Z consumers are known for favoring products that express their individuality, and bold metallic cosmetics are a great way to do so. From metallic liquid lip glosses to chrome nail…
(TrendHunter.com) These food customization innovations range from artisanal yogurt bars to made-to-order Italian food menus. While Toronto-based Astarté Yogurt Bar specializes in hand-crafted and locally sourced…
(TrendHunter.com) These high-tech skincare innovations range from AI-powered beauty apps to wrinkle-reducing neck devices—like Omni’s ‘Neck Wrinkle Iron,’ a Japanese beauty secret that is worn…
(TrendHunter.com) As an alternative to popular three-pronged fidget spinner designs, MOKURU was developed as an interactive wooden desktop toy. The toys boast simple, slim forms that can be flipped, rolled and used…
The state is narrowly split between Democratic and Republican Parties that agree on virtually nothing. Are its scorched-earth politics what the rest of us have to look forward to?
People are not interested in traditional advertising, they want uninterrupted experiences, “storymaking” not storytelling, the Cannes Lions festival was warned by a panel of global marketers.
The John Lewis campaign “Buster the boxer” has scored one of four nominations for Universal Music in the Entertainment Lions for Music category at Cannes.
The UK has only three nominations on the Product Design Lion shortlist.
Chris Whitson has left MRM Meteorite less than a year after he was promoted to joint chief executive of the agency.
Three industry experts explain what the decision means for the fast food giant’s business and for global sports sponsorship deals.
“When we talk to moms, judgment, especially on social media, comes up frequently,” Susan Pitt, Yoplait’s marketing communications senior manager, said in a statement. “We know it makes a hard job even harder and we want to surround moms with support and encouragement.”
The agency said it also made a point of casting women with different ethnicities and ages. “Moms don’t feel that they see themselves represented in advertising, even when the mom character is there,” Armour said.
The “Moms Undercover” videos were produced in collaboration with Broadway Video and the NBCU Content Studio. Yoplait is also sponsoring the comedians’ summer tour.
Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his eighth instalment.
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