After weeks of efforts to sell a job that for decades people plotted to get, no one has jumped at the chance to become President Trump’s press secretary.
We created this video to celebrate Father’s Day this Sunday, to poke fun at all of those “award winning” spots that age (with make-up) a professional athlete, etc., to promote soda, beer, etc., and to showcase the fun side of our agency.
Mobile photography has enabled us to capture more photos and videos than ever before. Each of us preserve hundreds of images within our camera roll, but it’s not often we take the time to review and relive the moments we save. Apple’s latest film, “The Archives” focuses on the Memories tab function within iOS 10 that not only curates all the best images from a specific vacation or time period but also syncs the images to music that evoke the emotion of that album.
The film opens with an archivist walking through a memory vault filled with millions of images and videos. As he skims through the various collections, he selects images from the past year that reflect the memories a young mother has of her family, including the recent birth of her daughter. The archivist strings the best photo and video images together to create a movie, which the mother is watching on her iPhone Memories. With tears in her eyes, she scrolls through each movie reliving the most important moments captured on her iPhone.
The family featured in the film is a true depiction of a Spanish family whose passion and love for each other is captured in the memories they keep on their iPhone. Ten years ago, the young couple quickly fell in love after working together in a play. After only a few months together, they moved in together but realized they were quite opposite in many ways and struggled to find commonalities. They found common ground in parenthood and raising their two children, whom they credit for teaching them how to love each other truly. Over the years their iPhone has captured their family photos. The imagery featured in The Archives film is a true reflection of their family and the emotion the memories evoke.
–Mekanism and its social agency, Epic Signal, created a social media video in partnership with IPG Media Lab as part of an integrated campaign promoting the temporary return of MillerCoors’ Zima brand (video above).
-Airbnb CMO Jonathan Mildenhall talks with Business Insider about Cannes, diversity (or lack thereof) in advertising and the first agency he applied to, which he says rejected him for being black.
–Alex Morrison joined Grey in the newly-created role of president of Grey West and will oversee the agency’s San Francisco and Los Angeles offices.
-Photographer and creative director Mario Testin told a Cannes audience, “”At the end of the day, there is no difference between editorial and advertising.”
-JP Morgan Chase CMO Kristin Lemkau says YouTube isn’t doing enough about brand safety issues.
-The Drum goes “Beyond the Brief” with BBDO copywriter Christopher Vega.
-Adweek talks podcasts with Ira Glass.
WHAT IT IS: Burger King’s “Google Home of the Whopper” campaign, created out of David Miami, took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but BK and David went on to release tweaked versions of the ad that would trigger the device once again.
The idea’s rogue approach of “hacking” new technology was reminiscent of a previous and much-celebrated Burger King campaign, the Titanium-awarded “Whopper Sacrifice” out of Crispin Porter & Bogusky.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, watch what happens when Chance the Rapper tweets out for song requests before his show, as fans and foes — including David Crosby, who snarks “How about any song with real instruments?” — have their say in an ad for Twitter. Aaron Paul displays some fancy footwork while working out on a treadmill in a spot for Vitaminwater Zero that’s reminiscent of OK Go’s “Here It Goes Again” music video. And Yoplait demonstrates how mothers can be judged whether they breastfeed or not, go to work or stay home, or dress up or down, and advises them to ignore the haters (Jessica Wohl has the backstory: “Yoplait Says Drop the Judgment, ‘Mom On,’ and Eat Some Yogurt”).
We created this video to celebrate Father’s Day this Sunday, to poke fun at all of those “award winning” spots that age (with make-up) a professional athlete, etc., to promote soda, beer, etc., and to showcase the fun side of our agency.
–Mekanism and its social agency, Epic Signal, created a social media video in partnership with IPG Media Lab as part of an integrated campaign promoting the temporary return of MillerCoors’ Zima brand (video above).
-Airbnb CMO Jonathan Mildenhall talks with Business Insider about Cannes, diversity (or lack thereof) in advertising and the first agency he applied to, which he says rejected him for being black.
–Alex Morrison joined Grey in the newly-created role of president of Grey West and will oversee the agency’s San Francisco and Los Angeles offices.
-Photographer and creative director Mario Testin told a Cannes audience, “”At the end of the day, there is no difference between editorial and advertising.”
-JP Morgan Chase CMO Kristin Lemkau says YouTube isn’t doing enough about brand safety issues.
-The Drum goes “Beyond the Brief” with BBDO copywriter Christopher Vega.
-Adweek talks podcasts with Ira Glass.
WHAT IT IS: Burger King’s “Google Home of the Whopper” campaign, created out of David Miami, took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but BK and David went on to release tweaked versions of the ad that would trigger the device once again.
The idea’s rogue approach of “hacking” new technology was reminiscent of a previous and much-celebrated Burger King campaign, the Titanium-awarded “Whopper Sacrifice” out of Crispin Porter & Bogusky.
IM Swedish Development Program’s Humanium Metal initiative nabbed the Grand Prix for Innovation at the Cannes Lions Festival for Creativity.
WHAT IT IS: The project aims to gun violence and poverty by using deconstructing illegal guns and using the metal to build products and put money back into communities.
Whirlpool’s Care Count initiative from DigitasLBi won the Grand Prix for Creative Data at the Cannes Lion International Festival of Creativity.
WHAT IT IS: Whirlpool installed washing machines and dryers at schools around America after research showed that thousands of children every day don’t go to school because they don’t have access to clean clothes.
Ken Carson, better known simply as Ken, has spent over 50 years as Barbie’s arm candy. The doll has been a prince and a musician, a doctor and a king.
Now Mattel, the California-based toy company responsible for Barbie and American Girl, among other brands, is finally giving the doll a makeover. Well, quite a few makeovers.
Its new Ken lineup features 15 dolls with three body types (“slim,” “broad” and “original”) and a variety of hairstyles and skin tones. Observers on Twitter, likely well outside the target demo for Ken consumers, were quick to weigh in:
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, watch what happens when Chance the Rapper tweets out for song requests before his show, as fans and foes — including David Crosby, who snarks “How about any song with real instruments?” — have their say in an ad for Twitter. Aaron Paul displays some fancy footwork while working out on a treadmill in a spot for Vitaminwater Zero that’s reminiscent of OK Go’s “Here It Goes Again” music video. And Yoplait demonstrates how mothers can be judged whether they breastfeed or not, go to work or stay home, or dress up or down, and advises them to ignore the haters (Jessica Wohl has the backstory: Yoplait Says Drop the Judgment, ‘Mom On,’ and Eat Some Yogurt).
As it happens in Nature, we can become true preys in traffic. When we put our foot on the accelerator, we are subject to entering a danger zone, in which we are victims of our own attitudes and choices. To respect the speed limits is valuing life, as well other people’s lives who can be inside or outside the vehicle.
As it happens in Nature, we can become true preys in traffic. When we put our foot on the accelerator, we are subject to entering a danger zone, in which we are victims of our own attitudes and choices. To respect the speed limits is valuing life, as well other people’s lives who can be inside or outside the vehicle.
As it happens in Nature, we can become true preys in traffic. When we put our foot on the accelerator, we are subject to entering a danger zone, in which we are victims of our own attitudes and choices. To respect the speed limits is valuing life, as well other people’s lives who can be inside or outside the vehicle.
As it happens in Nature, we can become true preys in traffic. When we put our foot on the accelerator, we are subject to entering a danger zone, in which we are victims of our own attitudes and choices. To respect the speed limits is valuing life, as well other people’s lives who can be inside or outside the vehicle.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
