Virgin Mobile Throws in With Apple, Offers a Year's Service for $1. iPhones Only.


In an attempt to dramatically upset the established order of cellphone carriers in the United States, Virgin Mobile has struck a deal with Apple to make consumers an offer that seems too good to be true: one year of unlimited talk, text and data for $1.

Virgin Mobile is using other Virgin brands, such as its hotel chain and airline, to further lure customers into giving its prepaid service a chance. People who sign up with Virgin Mobile will also be added into the “Virgin Inner Circle,” which includes perks like a free one-night stay at a Virgin hotel or a “companion ticket” for flights to the U.K.

Angela Rittgers, chief marketing officer at Virgin Mobile, told Ad Age that its “biggest struggle is how to make sure consumers understand there is no gimmick behind this.”

Continue reading at AdAge.com

'Dadvertisements' Go Viral on Week of Father's Day


It’s fitting that two Father’s Day-inspired “dadvertisements” managed to crack this week’s viral video list. They did not, however, claim the top spot, which belongs to Samsung’s “Technical School” for the third consective week.

“Technical School” had over 18 million views in the week through Sunday, according to Visible Measures, which counts both “organic” views — those initiated by consumers — and paid ads.

“#LoveYourDad,” a McDonald’s ad from the Philippines, claimed second place, with over 14 million views. Leo Burnett Manila produced the spot, continuing its popular work for McDonald’s abroad.

Continue reading at AdAge.com

General Mills Names Coke's Ivan Pollard as Global CMO


General Mills Inc. has named Ivan Pollard its global chief marketing officer, filling a role the company announced in December as part of a broader management shakeup.

Pollard, who begins July 10, will report to Jeff Harmening, a longtime General Mills executive who became the company’s CEO on June 1. Pollard left Coca-Cola in May after a six-year run at the beverage giant. At Coca-Cola, he was senior VP-strategic marketing for Coca-Cola North America. Now, he’ll be the person leading General Mills’ effort to establish a global marketing and media planning function, the company said.

“Ivan’s diverse global experience brings us a fresh perspective on our brands and a deep understanding of how to operationalize integrated, modern marketing in the digital age,” Harmening said in a statement. “We have tremendous opportunities to unlock global growth by improving the effectiveness of our marketing efforts and our teams are eager to build on the work they have started.”

Continue reading at AdAge.com

Book review: Extinction Studies. Stories of Time, Death, and Generations

Extinction Studies. Stories of Time, Death, and Generations, edited by Deborah Bird Rose, Thom van Dooren, and Matthew Chrulew. Foreword by Cary Wolfe.

Amazon USA and UK.


Photo via UNSW Bookshop

Publisher Columbia University Press writes: Extinction Studies focuses on the entangled ecological and social dimensions of extinction, exploring the ways in which extinction catastrophically interrupts life-giving processes of time, death, and generations. The volume opens up important philosophical questions about our place in, and obligations to, a more-than-human world. Drawing on fieldwork, philosophy, literature, history, and a range of other perspectives, each of the chapters in this book tells a unique extinction story that explores what extinction is, what it means, why it matters—and to whom.


Elliot the Birds of Paradise-04 Red Bird of ParadiseImage via a shop


Leatherback turtle. Image via Dorset Echo

We are well on our way to or within the sixth mass extinction of plants and animals. It’s not the first biotic crisis, it’s the 6th! What makes it special and deeply disturbing is that it is almost entirely driven by humans.

I found about this book while reading the always informative SymbioticA Digest newsletter. I had just been listening to the podcast Could extinct species be brought back to life? and wondering, as anyone would when pondering upon deextinction, if it wouldn’t be wiser to focus all our efforts on protecting endangered species. So I got this book without much thinking and i’m glad i acted on a whim.

Extinction Studies. Stories of Time, Death, and Generations is not a treatise on the full tragedy but a series of narratives exploring the complete disappearance of an animal and the threats over a specific endangered species. There’s Hawaiian crow or ?alal?, the leatherback turtle, the golden lion tamarin, the ?kami, the Elliot’s bird of paradise, the Hawaiian Monk Seal and the American Passenger Pigeon.

As the editors explain, extinction is a “multi-contextual phenomenon that requires multi-disciplinary modes of understanding”, so each story reveals very different mechanisms leading to the disappearance of a species, different strategies deployed to avoid the extinction (with various levels of success), different degrees of violence and accountability and different human and non-human actors affected by the loss or decline of a species.

The book taught me that saving an endangered species is an incredibly complex process. Scientists involved in preserving biodiversity seem to encounter hurdles every step of the way: predators that would normally ignore an endangered species now hunt for them because there aren’t many meat options left in their ever shrinking habitat; researchers’ best intentions can be thwarted by their assumption about the behaviour and social structure of a species; trying to re-introduce a species in the wild when their original habitat has disappeared can have disastrous consequences; etc.

I was particularly moved by the fact that co-evolution often means co-extinction. For example, the disappearance of a bird particularly active as a native seed disperser means that a number of botanical species will die out too.

The book has its uplifting moments though. For example, when the contributors to the book move beyond the academy and western colonization boundaries and call for the expertise of indigenous people. Or when communities emerge in a bid to save an animal at the edge of extinction.

Each story is written by a different author. Each of them is engaging, informative and thoroughly researched. Except for one that I found tragically boring.

Source

Elit Electronics: Only for You

Elit Electronics | Only for You

Video of Elit Electronics | Only for You

WWF: Remains

Museums display items, objects, and artifacts that have become significant to mankind’s history. If we continue to buy seafood not coming from sustainable resources, fish will soon become a distant memory—exhibited in museums as remains.

IKEA: DIY

Cannes is a golden opportunity

Lolly Morris, digital design director at Iris Worldwide, a winner of the GoDaddy scholarship for women in technology explains why Cannes matters.

Shares in Cannes Lions owner fall as WPP says it could follow Publicis in pulling out

Shares in Ascential, the owner of Cannes Lions, fell more than 3% after Publicis Groupe said it would not enter the awards next year and WPP said “the jury is out” on its future participation.

Cannes Daily Blog Day Three: Who Are You Calling 'Staff'?


.bannerad {

margin: 0 auto;

clear: both;

Continue reading at AdAge.com

The Cost of Cannes — And What You Could Buy Instead


Cannes is a lot of things — exciting, inspiring, tiring — but when a glass of ros can set you back $25 on the Croisette, it’s definitely not cheap. Publicis Groupe even said on Tuesday that every one of its agencies would skip Cannes, plus all other awards programs, in 2017 to free up money to develop an internal “professional assistant” called Marcel.

For the thousands (or tens of thousands) of dollars spent on yachts, dinners and apartments for the week, Ad Age figured out what other agencies and marketers could get instead in actual advertising (at least going by publicly quoted rates). Let’s start with a boat.

$284K:

Continue reading at AdAge.com

'It's Working': HP Says Its Push for Diversity at Its Agencies Is Getting Results


Last September, HP Chief Marketing Officer Antonio Lucio sent a memo to HP’s five advertising and marketing agency partners asking for a commitment “to radically improve the percentage of women and people of color in leadership roles” in their organizations. In April, it released an ad promising to fight bias among its hiring managers. Now, almost a year into the diversity push, Lucio tells Ad Age that HP is already seeing real results — both internally and from HP agencies Gyro, BBDO, Fred & Farid, FleishmanHillard, and Porter Novelli.

In a quick discussion at Cannes, Lucio reiterated his commitment to diversity and hinted at things to come.

Explain how it’s been going.

Continue reading at AdAge.com

The Cost of Cannes — And What You Could Buy Instead


Cannes is a lot of things — exciting, inspiring, tiring — but when a glass of ros can set you back $25 on the Croisette, it’s definitely not cheap. Publicis Groupe even said on Tuesday that every one of its agencies would skip Cannes, plus all other awards programs, in 2017 to free up money to develop an internal “professional assistant” called Marcel.

For the thousands (or tens of thousands) of dollars spent on yachts, dinners and apartments for the week, Ad Age figured out what other agencies and marketers could get instead in actual advertising (at least going by publicly quoted rates). Let’s start with a boat.

$284K:

Continue reading at AdAge.com

Feature: The Boys From Baga

The four children, from a fishing village in Nigeria, were among thousands abducted by Boko Haram and trained as soldiers. They learned to survive, but only by forgetting who they were.

#CampaignforEquality urges industry to take action on diversity in Cannes

A plethora of leading figures have called on the industry to move from talk to action on diversity as part of the #CampaignforEquality at Cannes Lions this week.

WPP adds to its digital content company basket with a £5m investment in Mic

WPP has invested $6.5m (£5.2m) in Mic Network, a US-based digital news company and creator of branded content.

The O2 teams up with Snapchat to celebrate tenth anniversary

The O2 is marking ten years since the venue opened with a series of activations, including a Snapchat partnership the mobile network claimed was a UK first.

Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech


Comcast Advanced Advertising Group announced a new platform at Cannes on Tuesday that will allow marketers to make ad buys in broadcast and streaming TV using blockchain technology.

The platform will allow marketers to anonymously match their data sets with programmers and others in the industry to target consumers on any device without giving up proprietary customer info. Participants in the technology, dubbed the “Blockchain Insights Platform,” include Disney, NBC Universal, Altice USA, Channel 4 U.K., Cox Communications, Mediaset Italia and France’s TF1 Group, according to Comcast.

Blockchain allows parties to transact with each other directly, and to trust the transactions, without having to trust each other or have a central system of record, such as a bank or in advertising’s case, a third party, because both parties have a copy of the distributed system of record.

Continue reading at AdAge.com

Uber CEO Travis Kalanick Resigns After an Investor Mutiny


Travis Kalanick has resigned from his job leading Uber Technologies, giving up on his effort to hold onto power as a torrent of self-inflicted scandals enveloped him and the global ride-hailing leviathan he co-founded.

Pressure from investors, who’ve poured more than $15 billion into a company that has burned through billions, ultimately did what the board could, or would, not: It convinced the 40-year-old chief executive to step aside. Five of Uber’s major investors, including Fidelity and Benchmark, asked Kalanick to step aside in a letter to him entitled “Moving Uber Forward,” according to people familiar with the matter.

Kalanick, who grew Uber’s bookings to $20 billion last year, has played a starring role in most of its controversies.

Continue reading at AdAge.com

State of the Art: How Battling Brands Online Has Gained Urgency, and Impact

In a nation where politics have grown pitched, such campaigns suddenly feel like the most effective political action many of us can take.