Jun
22
Jun
22
Maersk: The Legend of David Li
Posted in: Uncategorized
Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire.
Jun
22
Maersk: Sefa, Flower of Africa
Posted in: Uncategorized
Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire.
Jun
22
Maersk: The Salmon Sisters
Posted in: Uncategorized
Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire.
Jun
22
Maersk: The Human Heart of Trade
Posted in: Uncategorized
Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire.
Jun
22
Maersk: Humans at the Heart of Trade
Posted in: Uncategorized
Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire.
Jun
22
Publicis Groupe CEO Tries to Calm Alarm Over His Cannes Ban
Posted in: Uncategorized
Two days after stunning the ad industry by pledging that Publicis Groupe will sit out next year’s Cannes International Festival of Creativity, President-CEO Arthur Sadoun spent Thursday trying to ease fears inside his holding company that the move would backfire.
In a closed-door meeting at the luxurious Majestic hotel, Sadoun assembled 200 of his top creative leaders and singled out what he described as a symbol of the agency world’s woes: The Snapchat-branded ferris wheel that towers near the entrance of the nearby Palais.
“This is making me even angrier,” he said as he showed a picture of the wheel to his troops, he recalled in an interview with Ad Age after the meeting. To him the carnival-like wheel — and the fact that it rests on valuable festival real estate — “symbolizes the fact that our companies, the holding companies, have lost their thought leadership in Cannes.”
Jun
22
Watch the Newest Ads on TV From PlayStation, E-Trade, Beautyrest and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, PlayStation presents a claymation world where traditional cable TV services are two-headed “cable monsters” terrorizing a city with long-term contracts, pricey sports packages and “atomic fire breath” until PlayStation Vue (a modern, shiny superhero) arrives to save the day with its live TV streaming service. E-Trade offers one reason why your broker is unavailable — he’s in a board meeting … a wakeboard meeting — and suggests investing online instead. And in a black-and-white spot that moves from moody to comic, Beautyrest shows you don’t need to be an athlete — forget running, swimming, “moving a bunch of heavy stuff” and “doing whatever this is” (a battle ropes workout) — to achieve a healthy lifestyle, as “sleep performance is the new performance.”
Jun
22
Digital Celebrities Rely on New Trade Group to Set Ad Disclosure Rules
Posted in: Uncategorized
Andrew Fitzpatrick, online-famous for his humorous beat-boxing videos under the pseudonym 80Fitz, makes money from work for brands as an influencer, incorporating their products into his videos. The problem? There aren’t clear rules for how to say he’s been paid.
“I’ve done 25 to 30 campaigns for Fortune 500 companies and I think over the years the disclosure practices have literally never been consistent,” he said. “Sometimes they want a hashtag, sometimes they don’t require any disclosure at all.” The hashtags vary, too, from the clear #ad label to the more vague #partner.
The Federal Trade Commission requires these sponsored influencer posts on social media such as Instagram and Twitter to disclose that they’re ads. The agency sent several dozen warning letters to brands and online celebrities earlier this year to remind them to do so. Still, the practice isn’t consistent. Now Fitzpatrick is pinning his hopes on a new trade group to clear things up.
Jun
22
Neikee Foundation: Touch the Stars
Posted in: Uncategorized
As people living in urban cities, all we do is shun away from our responsibilities when it comes to supporting the education of a girl child. We always find the easy way out by logging on to social networking sites and clicking on the ‘THUMBS UP’ icon that says Like. In India, the same thumbs up icon is also called ‘THEINGAA’ meaning good for nothing or something that never yield results. So, when the question of empowering a girl child arise, countless people of our nation show the proverbial ‘Theingaa’. The 2 posters show a similar intent and are aimed at creating a stark visual imagery that catches the viewer’s attention.
Neikee, meaning an act of kindness is a crowd-funding platform, striving hard to change this mindset. Through its various programs, Neikee is supporting causes related to girl child education and intends to create a meaningful difference in the lives of countless girls who dream of making their lives better through the power of education. Neikee believes that every girl has the right to education and it should seem like a distant dream.
Jun
22
Neikee Foundation: Theingaa
Posted in: Uncategorized
As people living in urban cities, all we do is shun away from our responsibilities when it comes to supporting the education of a girl child. We always find the easy way out by logging on to social networking sites and clicking on the ‘THUMBS UP’ icon that says Like. In India, the same thumbs up icon is also called ‘THEINGAA’ meaning good for nothing or something that never yield results. So, when the question of empowering a girl child arise, countless people of our nation show the proverbial ‘Theingaa’. The 2 posters show a similar intent and are aimed at creating a stark visual imagery that catches the viewer’s attention.
Neikee, meaning an act of kindness is a crowd-funding platform, striving hard to change this mindset. Through its various programs, Neikee is supporting causes related to girl child education and intends to create a meaningful difference in the lives of countless girls who dream of making their lives better through the power of education. Neikee believes that every girl has the right to education and it should seem like a distant dream.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.