Jun
23
Jun
23
Telenor: Words Hurt! Stop Cyberbullying!
Posted in: Uncategorized
Words hurt, even if it’s just online.
Cyberbully is a grave matter all over the world, even so in Bangladesh where 47% of the nation’s growing online culture has faced some form of cyberbullying.
To address this issue, we’ve created an anti-cyberbullying campaign for Grameen Phone/Telenor, the largest mobile operator in Bangladesh. Grameen Phone’s massive customer base and presence as a trustworthy national brand makes them perfect for this campaign to be highly impactful.
Often, online forms of violence are not considered consequential or problematic, leaving many anti-cyberbullying messages to be ineffective. Our campaign addresses this head on by drawing shocking parallels between cyberbullying and physical torture. The graphic depiction of online violence in such visceral fashion instantly draws attention to the issue while also establishing a coherent message – cyber violence is just as real as any other kind.
Grameen Phone’s campaign is the first step to combating this issue. Further collaborations with Bangladesh’s national ITC division are underway to take this campaign forward and create a hotline to address cyberbullying.
Jun
23
Today's Cannes takeaways: has the festival really lost its creative heart?
Posted in: UncategorizedCampaign’s daily round-up of the key things to know from the Cannes International Festival of Creativity.
Jun
23
Friday Morning Stir
Posted in: Uncategorized-Leo Burnett and MSL Group created this domestic violence awareness PSA for Allstate’s Purple Purse foundation (video above).
-The Wall Street Journal takes a look at the backlash over Publicis’ awards hiatus.
-WPP CEO Sir Martin Sorrell is also critical of the decision.
-Publicis CEO Arthur Saduoun, meanwhile, continued to defend it.
-Cannes Lions is creating an advisory committee to “help shape the future of the festival.”
-VML Chicago executive creative director Sean Burns created a gay riff on the Wisconsin state flag for the ACLU of Wisconsin and the state’s pride parade.
-Burger King CMO Axl Schwan said clients shouldn’t treat agencies like “vending machines.”
-University of Illinois researchers analyzed 78 previous studies and their finding “debunks advertising’s oldest myth, that sex sells.”
-An Ohio man is facing charges for stealing over 500 signs. But were they ads?
Jun
23
Ricochet "Meetings between passionate people" (2017) 1:14 (France)
Posted in: Uncategorized
Lots of steamy eroticism going on in the bowling alley in this ad for brand new app Ricochet, which promises to not be like those other lusty dating apps that pretend to be about long-term relationships, but are really used for short-term boning. The misdirect arrives sixty seconds into the film when the droning, passionless British voice-over finally shows emotion by asking “Why are dating sites always based on sex and lust? Why not meet around a common passion?”
Well. uh, I would dare say to the people who use such dating apps boning is a common passion. Setting that aside for a second, does anyone believe a so-called “friending app,” won’t be used for the exact same reason all the other dating apps are used? “Oh, you’re into cricket? Great, let’s go see a match. And then bone.”
I mean the app was designed by French people after all. Who are we kidding?
Jokes aside, I do have to hand it to the strategy. Set yourself apart from the slew of apps already out there. Position yourself as being “other.” There’s no way to control human nature of course, but at least you’re standing out. Although I’m not sure how effective the tactic of using sex to sell a supposedly non-sex based app will be in the long run.
Well. uh, I would dare say to the people who use such dating apps boning is a common passion. Setting that aside for a second, does anyone believe a so-called “friending app,” won’t be used for the exact same reason all the other dating apps are used? “Oh, you’re into cricket? Great, let’s go see a match. And then bone.”
I mean the app was designed by French people after all. Who are we kidding?
Jokes aside, I do have to hand it to the strategy. Set yourself apart from the slew of apps already out there. Position yourself as being “other.” There’s no way to control human nature of course, but at least you’re standing out. Although I’m not sure how effective the tactic of using sex to sell a supposedly non-sex based app will be in the long run.
Commercials:
Country:
Jun
23
Unilever claims biggest laundry product innovation in a decade as proof of competitive intent
Posted in: UncategorizedUnilever is launching a new detergent format, Persil Powergems, that it says marks the first major breakthrough in laundry technology in ten years.
Jun
23
FA dropping Ladbrokes is just the beginning
Posted in: UncategorizedHow will the FA’s decision to drop Ladbrokes impact on the market for betting sponsorship across sport, asks HSE Cake’s MD.
Jun
23
Cannes Daily Blog Day Six: How Festival Organizers Are Reacting to Turmoil Over Publicis' Pullout
Posted in: Uncategorized
Jun
23
Adam & Eve/DDB leads UK entries for Integrated Lions
Posted in: UncategorizedAdam & Eve/DDB London has been nominated twice for an Integrated Lion for its work on “Buster the boxer” for John Lewis and “Give the rainbow” Skittles.
Jun
23
Saatchi & Saatchi and Channel 4 carry UK hopes in Titanium Lions shortlist
Posted in: UncategorizedSaatchi & Saatchi London has been shortlisted for the Titanium category at Cannes Lions for its augmented reality app for Deutsche Telekom and virtual band Gorillaz.
Jun
23
Lights, camera, action: eight content lessons from the world of entertainment
Posted in: UncategorizedLeo Burnett London’s chief creative officer unveils eight learnings for brands to better serve content to audiences.
Jun
23
Is data meaningless? What we learned from Lions Innovation this year
Posted in: UncategorizedMBA’s chief executive reports on the new tech and new opportunities that brands and start-ups revealed at Cannes Innovation Lions this week.
Jun
23
Cannes Lions to launch committee in response to festival criticism
Posted in: UncategorizedCannes Lions is to launch an advisory committee “to help shape the future of the festival” in response to criticism that the festival has got too big and lost its creative heart.
Jun
23
Chatbot builders make cheerful algorithms available to the masses
Posted in: UncategorizedNot everyone can code a chatbot. But these days, no one needs to.
Jun
23
M&S and Grey talk transformation, staying relevant and 'forceful' conversations
Posted in: UncategorizedMarks & Spencer marketing chief Patrick Bousquet-Chavanne and Leo Rayman, the chief executive the retailer’s ad agency, Grey London, open up on the new marketing strategy and the chemistry between their teams.
Jun
23
Samsung appoints Wunderman to pan-European CRM and loyalty account
Posted in: UncategorizedSamsung Electronics has chosen Wunderman to lead its CRM and loyalty marketing activity across Europe.
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