Music Videos for Bjork and The Blaze Take the Craft Grand Prix in Film and Digital


WHAT THEY ARE: A music video for the track “Territory,” from French directing and music-making duo The Blaze, earned the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while another music promotional effort, Bjork’s virtual reality experience “Notget VR,” earned the Digital Craft Grand Prix.

The Blaze, aka cousins Jonathan and Guillaume Alric, crafted a powerful tale around an Algerian man’s homecoming to promote the “Territory” track from their debut LP. The video, which earned attention at the festival yesterday as part of Saatchi’s annual New Directors Showcase, is a striking interplay of emotion and power: the hero envelops a male family member in crushing embrace, he throws punches at a gym (in sync with the track’s drumbeat), he dances lithely as if in a trance, surrounded by crew of other men and chases after little children like a playful bull. While the various scenes don’t convey a clear-cut story, woven together they make for a compelling tale that demands multiple viewings.

London visual effects company Analog and W&N Studio, home of the project’s directors Warren Du Preez and Nick Thorton Jones, created the Bjork “Notget VR” experience (see non-VR rendering above) promoting a track of the same name off her “Vulnicura” album, which has already previously spawned other virtual reality efforts including one for “Stonemilker.” The Grand Prix-winner depicts Bjork’s digital avatar, adorned in a second skin of dancing lights and skipping about in an ethereal world — the depth of which, Digital Craft Jury President Henry Cowling said, needs to be experienced in virtual reality.

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Watch the Newest Ads on TV From Miller Lite, Serta, PGA Tour and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Miller Lite continues its product-focused approach, as first reported in Lowdown: The Story Behind Miller Lite’s New Tagline, with a spot that showcases a can of the beer as it’s cracked open and served up at a sports game. Serta gives those who are stressed, overworked and soldiering through life the hope of a peaceful place “where deadlines and duties disappear” — a mattress fitted with its iComfort Sleep System. And the PGA Tour promotes the upcoming Presidents Cup, which will be held for the first time under “the watchful eye of Lady Liberty,” at Liberty National golf course with views of the Statue of Liberty and Ellis Island.

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Cannes Clash: Publicis Groupe's Pull-Out Shocks Marketers and Agencies


Written from reports by Ad Age’s correspondents in Cannes: Brian Braiker, Lindsay Stein, Ann-Christine Diaz, Laurel Wentz, Jack Neff and E.J. Schultz.

It’s only three weeks since Arthur Sadoun took over as president-CEO of Publicis Groupe, but he’s already made an impact — to the solar plexus of the Cannes International Festival of Creativity. From his table at the Majestic, Sadoun said that the holding company would sit out the industry’s biggest creative event next year, as well as other awards programs and SXSW and CES for good measure. It was a statement that shook many in Cannes, including many Publicis staffers who had not been informed, or had just learned the news while at Cannes.

“Arthur likes to make things explode,” said one high-level Publicis executive who said he was shocked. After learning about the edict, he said he left his dinner table to make calls to his home country to break the news.

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Amazon's Food Offensive Forcing Supermarkets Into 21st Century


Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.

What you probably won’t see is a random stockpile of food and a long line at the register.

Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets’ long-held perch in the food landscape.

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Traffic Authentication: The Most Nettlesome Issue in Ad Tech


Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers’ suspiscions in a study titled “The End of Advertising As We Know It.” In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes “as advertisers re-examine their digital spend and demand more transparency.”

This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles — the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.

An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either “good” or “bad.” In other words, these verification companies are incentivized to keep impression volumes up — not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored.

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The UN Believes Ads Can Turn the Tide in Long-Losing War for Gender Equality


In a world of doubters, someone still believes in the power of advertising: The United Nations.

The UN Women organization came to Cannes this week to convene a sort of Security Council of the ad industry, including many of its biggest-spending marketers, three of the biggest agency holding companies, digital duopolists Facebook and Google, Alibaba, and more. The idea is that advertising can do what more than two decades of UN proclamations, local laws and good intentions haven’t — spur real progress on gender issues.

“No country in the world has achieved gender equality, even though we have big initiatives and laws passed,” said Phumzile Miambo-Ngcuka, executive director of UN Women in an interview. “Changing laws didn’t do much to change cultural norms. Advertising has skill in behavior change.”

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Bank of America: It’s on Sale

#MLBmemorybank: It’s on Sale.

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Mercedes: #4fathers

“Stwór” #4FATHERS – Mercedes-Benz Polska

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Afghanistan Ministry of Health: Immunity Charm

Afghanistan Ministry of Health: Immunity Charm

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Libre by Nexus: Rattle

Libre by Nexus: Onesie

Libre by Nexus: Frame

Google Will Stop Reading Your Emails for Gmail Ads


Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.

Alphabet Inc.’s Google Cloud sells a package of office software, called G Suite, that competes with market leader Microsoft Corp. Paying Gmail users never received the email-scanning ads like the free version of the program, but some business customers were confused by the distinction and its privacy implications, said Diane Greene, Google’s senior VP of cloud. “What we’re going to do is make it unambiguous,” she said.

Ads will continue to appear inside the free version of Gmail, as promoted messages. But instead of scanning a user’s email, the ads will now be targeted with other personal information Google already pulls from sources such as search and YouTube. Ads based on scanned email messages drew lawsuits and some of the most strident criticism the company faced, but offered marketers a much more targeted way to reach consumers.

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When AI Fails (and What We Learned)


Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple’s Siri are AI tools personified.

But among those successes are plenty of missteps. As far as the technology has come, AI isn’t foolproof, in part because the humans who design it aren’t. But let’s not take down the companies that make mistakes: by pushing boundaries in the AI world, they’re offering valuable lessons to the rest of us. Here are the lessons from four recent AI bloopers.

Home invasion

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Trust Me I’m an Artist. Ethics surrounding art & science collaborations (part 1)


Kira O’Reilly and Jennifer Willet, Be-wildering performance. Photo: Bas de Brouwer


Trust Me, Im an Artist. Opening of the exhibition at Het Glazen Huis, Amstelpark, Amsterdam. Photos by Bas de Brouwer

Do artists using biotechnological materials and scientific processes have the same obligations, rights and responsibilities as scientists? Or should they enjoy more liberties and particular prerogatives? And finally, do art and science collaborations bring about new ethical dilemmas, new debates and challenges?

A group exhibition open until Sunday evening at Zone2Source’s Het Glazen Huis in Amsterdam is engaging with all these questions through artworks that explore issues such as the ethical complexities of gene editing, the communication of nuclear culture over thousands of generations, the risks associated with medical self-experimentation, the difficulty to empathize with plants, etc.

The exhibition is the result of a European research project that aims to help artists, cultural institutions and audiences understand the ethical issues that arise in the creation and display of artworks developed in collaboration with scientific institutions.

The model followed by each of the artwork participating to the Trust Me I’m an Artist project is as follows: an artist or artist collective is teamed up with a research center to create a work that investigate the ethical limits of innovative (bio)technologies. The work is then exhibited. So far, so very usual.

What makes Trust Me I’m an Artist different from other science & art collaborations is that, as is practice for scientists, the artists need to present their work in front of a specially formed ethics panel made of scientists. Because the whole process takes place in front of an audience, the project also brings into the public sphere a series of mechanisms and discussions that are usually kept hidden.

As i mentioned above, the exhibition closes soon but don’t despair if you can’t make it to Amsterdam over the weekend! The whole project has been splendidly documented on the website of Trust Me I’m An Artist, in a book, in a series of podcasts by art critic and curator Annick Bureaud (who also chronicled the project in a diary in french) and in videos.

I’ll get back to you with a second story detailing other projects exhibited at Zone2Source’s Het Glazen Huis, but here’s the ones i managed to delve into since i returned from Amsterdam:


Howard Boland, Cellular Propeller, 2013


Howard Boland, Cellular Propeller, 2013

Howard Boland, Cellular Propeller, 2013

Cellular Propeller, Howard Boland’s provocative project, explores the possibility to recruit bio matter to perform novel tasks and behaviours unintended by nature. In particular, the artist hopes to use his own sperm cells to spin and thrust forward a thin wheel about the size of a ten pence coin.

Inspiration for the project came from the famous scientific paper describing how bioengineers had used heart cells of a rat to create an artificial swimming jellyfish.

Howard Boland kicked off his research during his experimental laboratory residency at the German Cancer Research Center in Heidelberg. He first wanted to experiment with heart cells from newborn rats to make motile scaffolds. Unfortunately for the artist, obtaining these cells is not only difficult as they are sought-after materials in laboratories, it also involves a very cruel procedure. Hence, his decision to use his own sperm cells to propel the synthetic material.

The project is still ongoing and it might look ludicrous at first sight. However, it provides an invaluable starting point to reflect upon issues such as: How do you perform self-experimentation in an institutional setting? How can sperm function in an artificial environment and what are the fundamental laws that govern its behaviour? What is the status and definition of this bio hybrid artefact? If it moves and is powered by human cells, is it human? Etc.


Gina Czarnecki and John Hunt (with Saskia and Lola Czarnecki-Stubbs), Heirloom, 2016

Gina Czarnecki and John Hunt (with Saskia and Lola Czarnecki-Stubbs), Heirloom, 2016


Gina Czarnecki and John Hunt (with Saskia and Lola Czarnecki-Stubbs), Heirloom. Credit photo: Florian Voggeneder


Gina Czarnecki and John Hunt, Heirloom. Credit photo: Florian Voggeneder

Artist Gina Czarnecki collaborated with John Hunt (a professor of clinical sciences who worked with John O’Shea a few years ago to create the famous Pigs Bladder Football) to create living portraits of her two daughters using cells collected from inside their mouths. The cells, bathed in a nourishing liquid, grew on glass casts of the girls’ faces until they reached the thickness of tissue paper.

Heirloom redefines the boundaries of the art of portraiture in a fascinating way. It is not made of oil nor clay, yet it replicates the face of the young girls as any photo or painting would.

The use of human material of a subject also raises the issue of privacy. As she explains in an interview with Annick Bureaud, Czarnecki never posts photos of her children online out of concern for their privacy. Yet, as she added, would displaying the portraits in their hometown of Liverpool be too invasive, even if her daughters are comfortable with the exhibition? And isn’t biological material more intimate than pixel? Since they are disembodied, can these cells be perceived in the same way as any other material traditionally used in art? Is Heirloom the new selfie?

Finally, this process of creating a living 3d architecture of face points to a future of personalized medicine where it will not only be easier to perform facial reconstruction and cosmetic modification on people who have been disfigured but it might even become desirable for some to go back to the face they had when they were 20. How far will obsession with an eternally youthful appearance lead society?


Anna Dumitriu, Controlled Commodity, 2017. Exhibition view of the Trust Me, Im an Artist at Het Glazen Huis, Amstelpark, Amsterdam. Photos by Bas de Brouwer


Anna Dumitriu, Controlled Commodity, 2017. Exhibition view of the Trust Me, Im an Artist at Het Glazen Huis, Amstelpark, Amsterdam. Photos by Bas de Brouwer

Anna Dumitriu’s piece explores the “fundamental threat” to global health and safety posed by antibiotic resistance. The works also commemorates the 75th anniversary of the first use of penicillin in a human patient in 1941. This patient was Albert Alexander, a policeman with a severe face infection. Within 24 hours of being given an intravenous infusion of the antibiotic, his condition improved significantly. However, due to the instability of penicillin and the war-time restrictions, only a small quantity of the drug was available, and the patient died when the pathologists ran out of supplies. Nowadays, securing the drug is easy in most parts of the world. However, penicillin and other antibiotics have become less effective, they’ve been overused (to treat humans but also in animal farming) and a number of pathogens have now evolved resistance to these drugs.

Dumitrius’ traveled back to the early 1940s through an antique wartime dress. She patched up any hole or stain in the fabric with cloth that contains genetically modified E. coli bacteria. The genomes of these E. coli bacteria have been edited using CRISPR gene editing technique to remove the gene that provides modern day bacteria with resistance to antibiotics. The deleted sequenced was then replaced with the WWII slogan Make, Do and Mend encrypted with ASCII code and then translated into DNA code.

“In a way it is conceptually and poetically true to say that, with this artistic genomic edit, Anna Dumitriu and her collaborator Dr Sarah Goldberg have used today’s latest technology to ‘mend’ the organism back to its pre-1941, pre-antibiotic era state.”

The title of the work, Controlled Commodity, refers to two facts. The first one is that the wartime women’s suit was labelled with the British Board of Trade’s logo CC41, or ‘Controlled Commodity 1941’, which ensured that the use of materials met the government’s austerity regulations. This contrasts with our current antibiotic stocks which have not been protected as the ‘controlled commodities’ they should have been.

More images from the opening of the exhibition:


Erich Berger and Mari Keto, INHERITANCE, 2016. Trust Me, Im an Artist. Opening of the exhibition at Het Glazen Huis, Amstelpark, Amsterdam. Photos by Bas de Brouwer


Trust Me, Im an Artist. Opening of the exhibition at Het Glazen Huis, Amstelpark, Amsterdam. Photos by Bas de Brouwer

Also part of the exhibition: Inheritance, a precious heirloom made of gold and radioactive stones.

Trust Me, I’m an Artist is curated by Anna Dumitriu and Lucas Evers along with project partners Nicola Triscott, Louise Emma Whiteley, Jurij Krpan. The exhibition remains open at Zone2Source’s Het Glazen Huis in the Amstelpark in Amsterdam until Sunday, the 25th of June.

The Waag Society has a flickr set of the exhibition and of the Be-wildering performance. I also uploaded a few images online. The photo on the homepage is Heirloom by Gina Czarnecki and John Hunt. Credit: Gina Czarnecki.

The project Trust Me I’m an Artist: Towards an Ethics of Art/Science Collaboration was set up by artist Anna Dumitriu and Professor of Clinical and Biomedical Ethics Bobbie Farsides in collaboration with Waag Society and Leiden University.

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American Express: SAY NO TO NO AND GET BUSINESS DONE

American Express OPEN is launching a campaign that features the real struggles we all face in the office.

SAY NO TO NO AND GET BUSINESS DONE | American Express OPEN

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American Express: SAY YES TO GETTING BUSINESS DONE

American Express OPEN is launching a campaign that features the real struggles we all face in the office.

SAY YES TO GETTING BUSINESS DONE | American Express OPEN

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American Express: JARGON

American Express OPEN is launching a campaign that features the real struggles we all face in the office.

JARGON | American Express OPEN

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Vodacom: This is Your Time

Vodacom NXT LVL #TIYT – Sisipho Makambi

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Vodacom NXT LVL #TIYT – Lesego Mkhize

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Vodacom NXT LVL #TIYT – Genevieve Zongolo

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Vodacom NXT LVL This Is Your Time

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Comwell: Life in a Polaroid

Comwell – “Life in a polaroid”

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