No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.
As we learn to evolve consumerism and capitalism, so too must we learn to evolve Cannes, says 18 Feet & Rising’s chief executive.
Digital sports content company Perform has paired up with Telegraph and Trinity Mirror to produce bespoke branded content solutions around the 2018 World Cup in Russia.
The National Trust has appointed MullenLowe London to handle its advertising after a competitive pitch.
Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.
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Office supply chains are going to the marketing mattresses. One month after Staples began repositioning itself in a new ad campaign, Office Depot is bringing out its own new brand campaign and messaging. After attempts for a $6.3 billion merger between the two office supply chains failed last year, each brand is doing its best to compete against the fast-growing Amazon.
“Marketing is key,” said Matt Sargent, senior VP-retail at consulting firm Frank N. Magid Associates. “The one advantage Staples or Office Depot has over Amazon is they’re focused on a narrow set of categories and that means something to their users.”
In Boca Raton-based Office Depot’s new push, the company will emphasize how it can help its customers, both businesses and consumers, accomplish their work tasks. “Taking care of business is not for the faint of heart. Still, you take care of it,” a voiceover says in a 30-second TV spot. “But who takes care of you?” The video shows busy moms juggling careers, and construction and office workers toiling at their jobs as they turn to Office Depot Office Max for supplies. The song, “Taking care of business,” which the brand first tapped for its marketing in the late 80s but has not used in at least five years, returns as Office Depot’s theme.
General Mills calls yogurt a growth business. The problem is, it hasn’t been growing.
So the company is looking to leverage Yoplait’s French heritage with hopes of igniting yogurt sales with a product its CEO has said will “bring an entirely new yogurt taste and texture to the U.S. market.” Oui by Yoplait is being touted as an artisanal product made and sold in glass pots, and will be sold in U.S. stores by July. Marketing will follow in August.
The debut comes years after General Mills, and the U.S. yogurt sector at large, was a bit blindsided by the popularity of Chobani and other Greek-style yogurts.
Natasha Lytton, head of marketing and communication at Seedcamp, one of the winners of the GoDaddy Scholarship for Women in Technology, explains why smart women lead by example for others
Google plans to stop the controversial practice of scanning Gmail inboxes to serve personalised ads in the interest of boosting its growing enterprise business.
Mondelez International has picked VCCP as its new lead global ad agency for Cadbury after a competitive pitch.
Algorithms are not moral; they’re instruments that tie inputs and outcomes in a way defined by us, or their own data-based learnings. What do they mean for brands?
Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.
UK’s largest health food retailer, Holland & Barratt has been sold by US private equity firm, Carlyle to L1 Retail, a fund controlled by Mikhail Fridman for £1.8bn.
Two names were uttered more than others at Cannes last week. One is Arthur Sadoun, the new Publicis Groupe CEO who unexpectedly announced that his agency holding company will skip Cannes en masse next year. The other is Marcel, an AI system whose development Publicis will fund with the savings.
But there’s another player in the drama, Chip Register, co-CEO of Publicis.Sapient and the architect of Marcel.
Register is nonplussed by the reaction to the announcement, which has included trolling by rival agencies on Twitter and sneering that Marcel is nothing more than an amped-up Alexa or publicity stunt executed by a newbie CEO trying to improve the bottom line.
Two names were uttered more than others at Cannes last week. One is Arthur Sadoun, the new Publicis Groupe CEO who unexpectedly announced that his agency holding company will skip Cannes en masse next year. The other is Marcel, an AI system whose development Publicis will fund with the savings.
But there’s another player in the drama, Chip Register, co-CEO of Publicis.Sapient and the architect of Marcel.
Register is nonplussed by the reaction to the announcement, which has included trolling by rival agencies on Twitter and sneering that Marcel is nothing more than an amped-up Alexa or publicity stunt executed by a newbie CEO trying to improve the bottom line.
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985’s “First Natural Born Smoker.”
Category: Beyond Madison Avenue
Summary: Last week, an invite landed in email inboxes promoting a place for women to mingle, learn styling tips, reserve hair and makeup appointments and get confidence coaching. No, the email wasn’t promoting a fashion magazine festival.
After the US withdrawal from the Paris climate agreement, Swedish burger chain Max Burgers decides to react. In an open letter they urge their burger colleagues of the world to update their menus with more green alternatives, because the production of beef is a major contributor to the emission of greenhouse gases. They write: ´If you’re a part of the problem, you need to be part of the solution’.
On the site they pledge that by 2022 every other burger sold should be without red meat, they also share their recipes for a greener world and say: ‘Feel free to copy or just get inspired.’
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