Hasta La Creative!

Media
Fundacao Pro-Sangue

Advertising Agency:BETC, São Paulo, Brazil
Advertising Agency:Havas, Sao Paulo, Brazil
General Creative Director:Erh Ray
General Director of Strategy:Gal Barradas
Business:Gal Barradas
Directors:Rodolfo Barreto, Daniel Schiavon
Content Creation:Rodolfo Barreto, Daniel Schiavon
Creation:Chico Zuccato, Tiago Melchior, Vitor Lessa, Allan Alonso
Content:Chico Zuccato, Tiago Melchior, Vitor Lessa, Allan Alonso
Brands:Mariana Demarche
Businesses:Mariana Demarche
Production Director:Mariane Goebel
Production:Leonardo Passos, Isabela Ximenes, Andressa Zorzi, Rodrigo Ohara
Rtvc:Leonardo Passos, Isabela Ximenes, Andressa Zorzi, Rodrigo Ohara
Strategy:Diônatan Vargas
Data Management:Diônatan Vargas
Channels:Indira Moraes
Engagement:Indira Moraes
Client Approval:Vanderson Rocha, Susana Lambert, Vanessa Ruiz
Communication Director:Camila Nakagawa
Pr:Camila Nakagawa

Film
Martini

Advertising Agency:AMV BBDO, London, United Kingdom
Creative Director:Andrezza Valentin
Copywriter:Toby Allen
Art Director:Jim Hilson
Media Planner:Rupert Holroyd
Production Company:Anonymous Content, Somesuch
Director:Autumn De Wilde
Production Company Executive Producer:Seth Wilson
Production Company Producer:Dougal Messe
Postproduction:The Mill

Maurice Lévy, the chairman of Publicis Groupe’s supervisory board and former chief executive of the French ad giant, has said he was surprised the group’s shock move to pull out of creative awards did not cause more controversy.

Publicis Groupe’s chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we’ve learnt.

In an exclusive interview with Campaign India, Terry Savage, chairman of Cannes Lions, speaks about the future of the festival.

The diversity debate may be at the top of the thought-leadership agenda, but does this simply serve to mask the fact that global creative has become an increasingly homogenised and commoditised industry, asks John Tylee.

Procter & Gamble is encountering some problems at its Gillette subsidiary because so many men are letting their whiskers blossom into beards.

P&G reported in the last quarter that its male grooming business was the only division to post lower organic sales. Part of the problem was the inroads made by Dollar Shave Club-type rivals, but at least in that arena, men are still shaving, although paying a lot less for their razors.

The way I see it, P&G can take action against the non-shaving trend on one of two fronts. Either Gillette can embrace the enemy of its razor blades and lean into the trend with beard-soothing products of its own, or it can draw a line in the metaphorical sand and ban beards in ads for all its products. (A third, less appetizing, alternative would be to mock beards by showing men picking cooties and other distractions like bird nests out of their hairy growth.)

Continue reading at AdAge.com

Category: Beyond Madison Avenue
Summary: It’s been 20 years since the release of the first book in J.K. Rowling’s Harry Potter series, and to mark the occasion some of the leading social networks have upped their game with a slew of themed features celebrating its cultural significance.

Twitter has introduced a specs and thunderbolt emoji…