Leroy Merlin: The Host

Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily.

This way Leroy Merlin’s logo became a guarantee of quality and style.

Leroy Merlin – The Host

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Guinness: Divider

Guinness: Stools

UNHCR: Reimagine Zahra's World – The Ultimate Photoshop Battle for Good

To launch a successful fundraising campaign, we needed a way to overcome the apathy and reframe the portrayal of refugees in the media. We asked the Photoshop community to reimagine the world of a refugee child. They did and people donated to make it happen.

Reimagine Zahra’s World: The Ultimate Photoshop Battle for Good

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Nutella: Unica

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. With this objective, Nutella Unica was born– the first limited edition made by seven million different jars: dozens of patterns, thousands of color combinations, one special algorithm.

Nutella Unica

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The Opposition is Revamping

It doesn’t help that, with the defeat of the socialist experiments of the 20th century, two generations of organizers and activists have now come of age politically with few visible and viable alternatives to imperialism and neoliberalism. The fight against the enemy, as trying as it has been, has been no more difficult than our internal struggle with the troubling idea that noble, doomed resistance may be all that is left to us. I’ve spent too many sleepless hours haunted by the fear that victory may be nothing more than an unattainable dream. 

Adbusters

The danger in this insidious notion is profound. Without a clear conviction that another world is indeed possible, we resign ourselves all too easily to the idea that simply “putting up a good fight” is enough. We absolve ourselves of the responsibility of finding ways forward. We forgive our own shoddy, sloppy practice, just as we forgive our comrades’. We quickly lose all incentive for rigorous reflection on and evaluation of our work. We stop striving for improvement and excellence. The doubt takes control.

We are at a critical point in history. With the dire condition of people and of the planet, the stakes are high and rising. Opportunities for socialist liberation are emerging, as are opportunities for reactionary barbarism. Harnecker insists that the quality of our organizing and movement-building work matters. The opposition is constantly revamping and refining, improving and innovating. Our success demands excellence. It is not enough for us to simply try; as Mao once warned, we have to dare to win.

— Adapted from Steve Williams’ review of Marta Harnecker’s Ideas for the Struggle

Adbusters #128

The Year of Living Dangerously Pt.5

The post The Opposition is Revamping appeared first on Adbusters | Journal of the mental environment.

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Is Out of Home, Out of Sight in Today’s Digital Age?

Category: Beyond Madison Avenue
Summary: MTV famously played Video Killed the Radio Star as its first music video, alluding to radio’s decline in light of fans turning to TV for their music fix.

It has been 36 years since MTV’s launch and radio is still around, proving that its made of tougher stuff. Similarly, with the launch of TV and now with online video, one would think out of home (OOH) advertising would be going the way of the dinosaurs.

Books of The Times: ‘The Long Haul’ Is a Trucker’s Slangy Tour of the Road

Finn Murphy opines about the transcendent pointlessness of material possessions, among other topics, in this memoir.

State of the Art: How Twitter Is Being Gamed to Feed Misinformation

Twitter is far smaller than Facebook, but it may play a more consequential role in the spread of misinformation.

Walrus: 40 degree fever and a runny nose

Walrus: Summertime stuck at the office

Walrus: On my way to stepmother's

Motorola: Drop Sales

DROID Turbo 2 from Motorola is the first smartphone with a shatterproof screen. Drop Sales was designed to reach consumers while they were using mobile phones and tempt them to drop their phones to demonstrate the importance of the DROID Turbo 2’s shatterproof screen. Partnering with popular tastemaker retailer WhatDropsNow.com to create Drop Sales, the publisher modified the code so that the products could only be unlocked on impact, creating an instant live product demo for every person who visited. The activation was live for three months, raising awareness of the shatterproof screen resulting in 21 percent of people who visited the page dared to drop their phones to unlock the collection; 41 percent of people who unlocked the collection clicked through to purchase; Drop Sales left 79 percent of visitors too scared to risk a shattered screen.

Motorola: Drop Sales

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Anchor: Milk Slams

Anchor Milk Slams

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Nescafe: BigBang

Nescafe: Mitosis

City of Buenos Aires: Telegraph

City of Buenos Aires: Typewriter

City of Buenos Aires: Quill

Este site estima a probabilidade do seu emprego ser tomado por robôs

Os robôs já automatizaram uma série de funções antes executadas somente por humanos. E isso acabou trazendo o medo para o coração de muita gente. O site Will Robots Take My Job tem como objetivo responder a questão: “quão preocupado você deve ficar sobre a possibilidade de ter seu emprego roubado por uma máquina?” e […]

> LEIA MAIS: Este site estima a probabilidade do seu emprego ser tomado por robôs