As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics.
Three agencies are in the running to be Nando’s digital agency, while Samsung held pitches for its European CRM account.
Electrolux, the household-appliances manufacturer, is reviewing its creative requirements across Europe as it aims to become more consumer-focused.
Harvey Nichols group marketing and creative director Shadi Halliwell is leaving after three years to “pursue a new opportunity”.
The Labour Party is understood to have turned to long-time collaborator Trevor Beattie, chairman of BMB, as the election campaign reaches its final stages.
As the debate over the changing craft of marketing becomes a preoccupation for the industry, an in-depth survey has revealed marketing leaders are favouring digital and analytics capabilities over more traditional skills.
If things carry on like this, talented staff will leave and others won’t pursue an advertising career in the first place.
Omar Oakes is surprised by NatWest’s film about a man who does not need to worry about getting home despite not having his bank card.
Emily Tan is not amused by Sonobi’s latest ad.
Two Chinese labor activists were reported missing, with a third detained by police, while they were investigating labor conditions at a factory that manufactured Ivanka Trump shoes, according to a workers advocacy group.
Hua Haifeng, Li Zhao and Su Heng, working undercover under the direction of New York-based China Labor Watch at a factory operated by shoe manufacturer Huajian Group in the southeast province of Jiangxi, have been unreachable by phone over the weekend, said Li Qiang, the founder of the advocacy group. Hua’s wife was contacted by local police by phone Tuesday afternoon and told that he’s been detained for illegal eavesdropping, said the wife, Deng Guimian.
Huajian’s facility is one of 15 factories that make products for the brand founded by the daughter of U.S. President Donald Trump that China Labor Watch said it has been investigating in the past year.
(TrendHunter.com) The Ploota is a neck-worn life-saving innovation designed to keep swimmers and surfers afloat. Years ago saw the development of a wireless device that sends an alert should a person start drowning….
Research reveals over half the population has bought a brand or stopped using one because of its behaviour or values.
For whatever reason, the company is reversing strategy, folding Blueberry Toast Crunch and Strawberry Toast Crunch into what’s being touted as the “Toast Crunch family.”
“With the similarities to products in the Toast Crunch family, from a marketing perspective it makes it easier for us to introduce these products to more people and it reaffirms that they taste great,” General Mills said in a statement. “It will also allow us to create fun marketing integrations now that the Toast Crunch family is expanding.”
Walrus worked on the launch of Tiny Toast. While the brand was given its own webpage, Facebook, and Instagram accounts, nothing appears to have been posted in months. Joan now handles the Toast Crunch business, General Mills said.
When it comes to vodka, age is no longer a virtue.
The two fastest-growing brands, New Amsterdam and Tito’s, are relative newcomers, while stalwarts like Smirnoff and Absolut have been losing ground. Starting today one of upstarts is making a major marketing investment as it looks to keep its momentum going.
New Amsterdam is putting an estimated $10 million behind a new campaign by David & Goliath called “Pour Your Soul Out.” It seeks to boost the emotional appeal of a brand that has accelerated thanks to a smart distribution and pricing strategy by owner E. & J. Gallo Winery.
Nesta semana, recebemos Adriano Brandão pra viajarmos pela primeira vez ao mundo dos quadrinhos no extraordinário “Watchmen” de Alan Moore e Dave Gibbons. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Pouco Pixel – Podcast The Annotated Watchmen Veja nossa Live discutindo Anna Karenina e Deuses Americanos […]
> LEIA MAIS: Caixa de Histórias 94 – Watchmen
Talvez você não saiba, mas junho é considerado mundialmente como o mês do Orgulho LGBTQ+ e como é de costume em várias redes sociais disponibilizar funcionalidades temporárias comemorativas, o Instagram resolveu entrar nessa onda. Ao longo do mês os usuários do Stories poderão incluir em suas fotos ou Boomerangs, adesivos que funcionarão como hashtags e […]
> LEIA MAIS: Instagram lança stickers temáticos para o mês do Orgulho LGBTQ+
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
