Well, this is a goofy stunt, eh? KFC Canada is honoring Canada’s 150th birthday with the amusing if typographically challenging decision to change its name to K’ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website….
The New York Times is turning its cooking website and app into a subscription service, betting readers will pay for the content despite free recipes being widely available online.
Starting Wednesday, NYT Cooking will charge $5 every four weeks, or $65 a year, for access to more than 18,000 recipes from staffers like Melissa Clark and Sam Sifton. The service will rely on a metered model, meaning readers can get some content for free on the web, but everything on a dedicated iPhone app will be reserved for subscribers.
Created in 2014, NYT Cooking has amassed about 10 million monthly readers. Times executives say they’re confident many will pay because the recipes are based on in-depth reporting that can’t be found in a Google search. Sifton, for example, might interview the best Tex-Mex chefs in Texas for an enchilada recipe, according to Amanda Rottier, the product director for NYT Cooking.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, June 27:
Today’s accidental theme, dear reader, is environmental protec … — oh, who am I kidding? Today’s theme is Russia (see No. 1, below), Russia (No. 2), Russia (No. 3), Russia (No. 5), Russia (No. 7). Anyway, let’s get started …
1. “Three prominent journalists at CNN resigned on Monday after the cable news network was forced to retract and apologize for a story on its website involving a close ally of President Trump,” The New York Times’ Michael M. Grynbaum reports in a Monday evening post that’s also in today’s print edition. “The article — linking Anthony Scaramucci, a hedge-fund manager and Trump confidant, to a Russian investment fund supposedly being investigated by the Senate — was removed from CNN.com late last week after the network decided it could not fully stand by its reporting.”
The New York Times is turning its cooking website and app into a subscription service, betting readers will pay for the content despite free recipes being widely available online.
Starting Wednesday, NYT Cooking will charge $5 every four weeks, or $65 a year, for access to more than 18,000 recipes from staffers like Melissa Clark and Sam Sifton. The service will rely on a metered model, meaning readers can get some content for free on the web, but everything on a dedicated iPhone app will be reserved for subscribers.
Created in 2014, NYT Cooking has amassed about 10 million monthly readers. Times executives say they’re confident many will pay because the recipes are based on in-depth reporting that can’t be found in a Google search. Sifton, for example, might interview the best Tex-Mex chefs in Texas for an enchilada recipe, according to Amanda Rottier, the product director for NYT Cooking.
Two Spanish-language “symptoms,” Dramtico and Rebelde, are also among the 25 new “hunger symptoms” bars from Snickers this year. Other new phrases for the special packaging, which debuted in 2015, include Space Cadet and Cray Cray. Four lines are returning: Confused, Cranky, Princess, and Sleepy. Hunger symptoms are set to pop up on original, Almond, Peanut Butter Squared, and Crisper varieties this year.
Number you need to know
20% of consumers using Walgreens’ app are 55 years or older. Who says apps are just for the young’ uns? (It might help to be a drugstore app.)
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, June 28:
Today’s accidental theme is … print media. Seriously. Though faithful readers of this daily media scan know that it’s not unusual for me to offer a glimpse of a newspaper front page or magazine cover now and then, it’s downright freakish for print to dominate the mix like it does today. But hey, maybe that just makes sense given how yesterday we were reminded, once again, how fragile and vulnerable the internet really is. Anyway, let’s get started …
6. And while we’re at it: “Fragile Men Of Twitter Cannot Handle ESPN Cover Star’s Nude Photo” (ha!), per HuffPost’s Jenavieve Hatch.
(TrendHunter.com) These experimental pizza flavors range from chocolate lover pies—like the one recently offered by Domino’s India—to unicorn-themed slices that feature sweet and Instagram-friendly…
In this celebration of Street Fighter II – one of the most beloved video games in history, Naked & Famous Denim has collaborated with Capcom to design an exclusive line of yet to be revealed Street Fighter II apparel.
In this 90’s inspired teaser, we remember the simple yet sacred ritual of of the video game session. Children of the 90’s – embrace the nostalgia.
Domino’s organized Iftar Table for people from diverse backgrounds who usually spend Ramadan alone without family and friends. The aim was to encourage communication and interaction between them. This table included interactive activities such as describing a set of nationalities with one word. After sharing the comments, the invitees found out that there are many stereotypes but after talking and chit-chatting together, they discovered that all these descriptions were wrong and that the only way to judge someone is by actually knowing him and communicating personally with each other.
 |
 |
| THE ORIGINAL? Mitsubishi Pajero Dakar 4×4 – 2013 Source : Luerzer’s International Archive Agency : Africa Sao Paulo (Brazil) |
LESS ORIGINAL Hill’s Petfoot Science Diet – 2017 Source : Cannes Lions SHORTLIST Agency : Red Fuse Hong-Kong (China) |
Pulling off a first-of-its-kind event — with more than 60,000 attendees — is not an easy feat. Without a legacy to generate momentum, the marketing department is almost entirely responsible for getting bodies into the room. Attracting a crowd is, however, made a little easier when the event is qualified with the tagline: “created by Steve Wozniak and friends.”
That’s not to diminish the role of Trip Hunter, CEO of Silicon Valley Comic Con, in making the inaugural tech and pop culture conference a success in 2016, and then doing it again in 2017. Hunter and his team filled out the latest event with an enviable roster of star power across film, technology and — in more literal terms — space, with the participation of astronaut Buzz Aldrin and other notable NASA names. Read on as Hunter shares his experience and ingenious insights for fellow event-marketers.
Gathering the heroes
Pulling off a first-of-its-kind event — with more than 60,000 attendees — is not an easy feat. Without a legacy to generate momentum, the marketing department is almost entirely responsible for getting bodies into the room. Attracting a crowd is, however, made a little easier when the event is qualified with the tagline: “created by Steve Wozniak and friends.”
That’s not to diminish the role of Trip Hunter, CEO of Silicon Valley Comic Con, in making the inaugural tech and pop culture conference a success in 2016, and then doing it again in 2017. Hunter and his team filled out the latest event with an enviable roster of star power across film, technology and — in more literal terms — space, with the participation of astronaut Buzz Aldrin and other notable NASA names. Read on as Hunter shares his experience and ingenious insights for fellow event-marketers.
Gathering the heroes
In years past, big WWE names like Dwayne “The Rock” Johnson, John Cena, Stone Cold Steve Austin and Brock Lesnar have been announced as cover stars, but this year’s cover star, Seth Rollins, could care less about the past. He’s burning it to the ground. Literally. As our masked vandal breaks into the WWE archives where WWE history is on display, he sets fire to it all. He tears through wrestling masks, iconic pieces are melted by the fires, he shatters champion belts, and our masked intruder only stops once. It’s to measure his hand compared to Andre the Giants. The momentary truce is brief, and this statue gets shattered too.
Seth Rollins is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s storied history, rather than embracing it. It’s ye old Zig-Zag creative execution. It’s quite a long edit but for wrestling fans, the amount of memorabilia makes each scene worth it.
“WWE fans are passionate about the brand and the way its personalities are portrayed,” said Todd Eisner, Associate Partner and Creative Director at barrettSF. “We want to entertain, but we also want to do justice to the WWE Superstars. These men and women are incredible at what they do.”
“We’re used to sports franchises celebrating their history,” said Senior Art Director Jen Hart, “so it says a lot about WWE and 2K’s commitment to the future that they’re willing to, quite literally, burn it down.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
