Jun
02
Jun
02
Mupoca #069 – Deus ajuda quem cedo madruga?
Posted in: Uncategorized
Acorde cedo, muito cedo, tome um banho, não tome um banho, faça uma lista de atividades, relaxe, mande e-mails, pinte a cerca, pega o casaco… Haja dicas para você ser uma pessoa de sucesso acordando cedo e se enchendo de atividades, não? No programa de hoje, Luiz Yassuda, Gabriel Prado e Tales Cione discutem uma […]
> LEIA MAIS: Mupoca #069 – Deus ajuda quem cedo madruga?
Jun
02
YouTube vai impedir monetização de vídeos com discurso de ódio
Posted in: Uncategorized
O YouTube deixou ainda mais claro esta semana que ele não vai servir de plataforma para discurso de ódio. O site de vídeos esclareceu os tipos de conteúdo que não serão monetizados na plataforma, especificamente aqueles que encaixam no que eles chamam de “conteúdo odioso”, em tradução livre. Segundo um post no blog oficial, não […]
> LEIA MAIS: YouTube vai impedir monetização de vídeos com discurso de ódio
Jun
02
Accenture Interactive’s Head of Digital Content Donna Tuths Stepping Down After 10 Years
Posted in: UncategorizedAccenture appears to have encountered a small road bump on its way toward destroying all agencies forever.
Donna Tuths, the managing director and global head of digital content who is credited with helping turn Accenture Interactive into “the world’s largest digital agency,” announced her departure last week in a note to colleagues.
“I want you to know that I am leaving Accenture. There is never a right time to say goodbye or a ‘good’ way to say it,” she wrote. “In more than 10 years with the firm, I have had the great fortune of working in the CMT OG, the Products OG and Accenture Interactive.”
The note also mentioned her role in “build[ing] a new capability in the firm around Content,” stating that “Our leadership team is strong, and I … have faith that [senior managing director] Brian Whipple will continue to lead AI to exciting places.”
In a follow-up note, Whipple himself told staff that Tuth would be leaving to pursue other opportunities, which we hear to be a similar leadership role at an Accenture competitor.
“Donna has been a key senior leader in Accenture Interactive for many years and has built the Content practice into a powerhouse, industry-leading team,” Whipple wrote. “She has also brought some great people into the team. Her accomplishments at AI are vast and numerous, and she deserves a tremendous amount of credit for being such a huge part of AI’s success.”
He then announced that Jamie Posnanski, who has been a managing director at Accenture’s Charleston office for the past several years, will be promoted to global content practice leader.
Tuths is a veteran of “traditional” agencies who previously served as North American president and, later, global CEO of Ogilvy’s health practice, Healthworld, as well as president of Organic and managing director of Y&R in New York.
A 2016 Forbes profile positioned her as a leader in the consultancies vs. agencies movement, noting that she was inspired to leave the agency world when mentor and former Ogilvy CEO Shelly Lazarus stepped down from that role. In a subsequent Contently interview, she said that “[clients are] starting to see the folly in trusting their brands to short-term, campaign-driven partners.”
[Pic via Forbes]
Jun
02
Pterosaurs Soar Over the Golden Gate Bridge in Ron Foth Advertising’s Spot for the California Academy of Sciences
Posted in: UncategorizedRon Foth Advertising launched an animated spot promoting the “Pterosaurs: Flight in the Age of Dinosaurs” exhibit at the California Academy of Sciences, which runs through January 7, 2018.
So what is a Pterosaur? You’re probably already familiar with Pterodactylus, the genus of species within the Pterosauria order whose members are commonly known as Pterodactyls. Pterosaurs were an order of flying reptiles (which coexisted with but are separate from dinosaurs) which lived from the late Triassic through the Cretaceous period, and were the first flying vertebrates.
The spot opens on a diminutive and colorful Pterosaur gliding through the air, presumably the smallest known member of the order, Nemicolopterus.
“Millions of years ago, he ruled the skies,” begins the voiceover. “In flight, no one was a bigger deal,” he continues, “except this guy,” as a giant Pterosaurs soars overhead and the clouds part to reveal a view of the Golden Gate Bridge.
The voiceover explains that the flying reptiles ranged from “the size of a sparrow to the size of a jet” before inviting viewers to discover the “massive mysteries of Pterosaurs” at the museum.
It’s a fun way to introduce the exhibit, giving a glimpse as to the wide variety of Pterosaur species and the magnitude of the larger specimens. The colorful animation and movie trailer-esque voiceover should pique the interest of younger viewers while hinting at what the exhibit has to offer.
Jun
02
New Publicis CEO Takes Over Tomorrow but Lvy Won't Fade Away
Posted in: Uncategorized
Maurice Lvy will continue to work full time for Publicis Groupe after he steps down as chairman and CEO at the end of today.
In his new role as chairman of the supervisory board, the 75 year-old will receive compensation of 2.8 million per annum. That’s more than the 2.5 million total he earned as CEO in 2016, a figure approved by shareholder vote on Wednesday.
At the annual shareholder meeting in Paris, Lvy claimed that he would have liked to “tiptoe out” from the agency holding-company giant, whose portfolio includes Saatchi & Saatchi, Publicis.Sapient, Leo Burnett and Publicis Worldwide.
Jun
02
Walmart Brings Back Old Brands Like Zima and Oreo O's
Posted in: Uncategorized
Anyone feeling nostalgic about Zima or Oreo O’s can thank Walmart for their comeback. The giant retailer is convinced these old brands have lingering appeal and prodded their owners to bring them back.
Walmart has stepped up investments in its own private labels the past two years. But its growing product-development effort also includes getting branded suppliers to launch more accurately relaunch products. That’s turned the world’s biggest retailer into a nostalgia broker lately.
Walmart’s cereal buyer discovered a trend around indulgent cereals, especially as late-night snacks, as well as enduring social-media nostalgia Oreo O’s, first launched in 1998 but discontinued in 2005, said Megan Crozier, senior VP-packaged goods, during a tour of Walmart’s Culinary & Innovation Center next to global headquarters in Bentonville on Thursday.
Jun
02
With #WearOrange, Huge Doubles Down on Anti-Gun Messaging
Posted in: Uncategorized
Everytown for Gun Safety is asking people to #WearOrange for National Gun Violence Prevention Day today, one of the numerous and increasingly visible recent anti-gun efforts supported by nonprofits and ad agencies.
For the #WearOrange campaign, Everytown released a video remembering 15-year-old Hadiya Pendleton, who was shot and killed in Chicago in 2013. The film, created by Huge’s D.C. office, asks that everyone wear orange on June 2, Pendleton’s birthday, because the color demands to be seen.
“Working on projects that we believe in is always front of mind for Huge. And being a part of this one was so far beyond anything any of us had ever imagined,” Kate Watts, president, U.S. regions at Huge.
Jun
02
Watch the Newest Ads on TV From Samsung, Verizon, Audi and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Samsung shows off the versatility of its new Galaxy Tab S3 as a creative tool that can help you “do anything.” Thomas “Silicon Valley” Middleditch turns up in another Verizon commercial to plug “the largest, most reliable 4G LTE network in America” while crashing a wedding. And a cartoon character makes a surprising discovery thanks to 23andMe (Creativity’s Alexandra Jardine has the backstory: “Gru From ‘Despicable Me’ Explores His DNA in Ad for 23andMe”).
Jun
02
Nonfiction: A Feast of Rock Writing, Freewheelin’, Funny and Deep
Posted in: Uncategorized“Shake It Up,” edited by Jonathan Lethem and Kevin Dettmar, compiles great essays on pop music, from expected and unexpected sources.
Jun
02
National Spelling Bee Winner Cements Victory With ‘Marocain’
Posted in: UncategorizedTold she had won, Ananya Vinay remained virtually expressionless except for the slightest movement in one cheek.
Jun
02
Concord Bicycle Music Adds to Its Catalog, Acquiring Imagem Music Group
Posted in: UncategorizedConcord Bicycle, which has grown into a sort of mini-conglomerate, has reached a deal with one of the world’s largest independent music publishers.
Jun
02
Transport Accident Commission: Reality Cheque
Posted in: Uncategorized
Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home.
Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron.
Jun
02
Astellas Farma Brasil: What do you see? Blue
Posted in: Uncategorized
Briefing: Urologist doctors “look” only at the symptoms of prostate and ignore the symptoms of bladder. It is necessary to change the doctors’ mindset so they can “see” both symptoms and choose the correct treatment.
Idea: The solution was based on a cultural context from the Portuguese language. In Brazil, the word “bexiga” is used as much for bladder as for balloon. The spelling and phonetic are the same.
Therefore, on the subscribed piece, the word prostate is shaped in the form of balloons to say that many times the doctors don’t look at the bladder. It usually goes unnoticed. Vesomni is the Astellas’s medication that treats both problems at the same time.
As such, we are focusing on a campaign that makes the doctors reflect and think about the symptoms of both prostate and bladder in an associated treatment.
Jun
02
Astellas Farma Brasil: What do you see? Yellow
Posted in: Uncategorized
Briefing: Urologist doctors “look” only at the symptoms of prostate and ignore the symptoms of bladder. It is necessary to change the doctors’ mindset so they can “see” both symptoms and choose the correct treatment.
Idea: The solution was based on a cultural context from the Portuguese language. In Brazil, the word “bexiga” is used as much for bladder as for balloon. The spelling and phonetic are the same.
Therefore, on the subscribed piece, the word prostate is shaped in the form of balloons to say that many times the doctors don’t look at the bladder. It usually goes unnoticed. Vesomni is the Astellas’s medication that treats both problems at the same time.
As such, we are focusing on a campaign that makes the doctors reflect and think about the symptoms of both prostate and bladder in an associated treatment.
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