EBay Paints Itself as Colorful Contrast to Amazon


EBay is going hard after Amazon by showing its true colors. The San Jose, Calif.-based retail marketplace is airing a 60-second spot Sunday to begin a campaign themed “Fill Your Cart With Color,” the first work from 72andSunny since eBay named the shop its global creative agency earlier this year. The stakes are high for the agency, which lost Target this year due to a perceived conflct with eBay.

The ad, which will air during the NBA Finals on ABC, pictures boring brown boxes rolling through an Amazon-esque shipping facility and accuses shopping of getting “beeeeeeeeeeeige.” Then it pivots to a message of individuality, showing consumers opening up brown but colorfully taped eBay boxes filled with items they are passionate about, like fly fishing products, drones and leaf blowers. (Passion around leaf blowers is a stretch, but it works in the spot.)

The global campaign introduces eBay’s new brand positioning as a more colorful competitor to Amazon. It also aims to shatter misperceptions like the belief that most eBay goods are used; 80% are new, according to the company.

Continue reading at AdAge.com

Mamilos 110 – Mulheres, dinheiro e independência

Eu ganho pouco, eu gasto demais, eu não sei investir. Essas são frases fáceis de ouvir saindo da boca de uma mulher. Mas porque temos tanta dificuldade em lidar com dinheiro? Na verdade porque não gostamos nem de falar sobre esse assunto? A resposta pode estar em um conjunto de estereótipos que odiamos mas abraçamos. […]

> LEIA MAIS: Mamilos 110 – Mulheres, dinheiro e independência

Self-Blending Juice Bottles – Yae! Organics Offers a Wide Variety of Juice Blends

(TrendHunter.com) The Yae! Organics brand offers a range of juice-making products, along with a special bottle, that combine to offer a healthy and simple method of consuming daily nutrients.

The juice powders that…

Tecnicalidade 044 – 512 kilobytes de memória RAM

O que você consegue com tudo isso de memória? Ouvindo o episódio de hoje você vai descobrir. E também vai descobrir nossa opinião sobre o novo Moto Z2 Play da Motorola, o que a Apple está preparando no campo de inteligência artificial e os novos chips da Intel. Também nesse episódio, o Rodrigo Gonzalez fica […]

> LEIA MAIS: Tecnicalidade 044 – 512 kilobytes de memória RAM

Summer Reading: Summer Thrillers: Daring Escapes and Other Acts of Derring-Do

Five new thrillers for the beach and beyond, from a very personal manhunt to a Russian spy during World War II.

Profile: Plot Twist! John Grisham’s New Thriller Is Positively Lawyerless

Grisham’s 30th novel, “Camino Island,” is a bit of a departure for the mega-best-selling author. Mr. Courtroom has written a beach book.

O Estado de S. Paulo: Project 16%

Estadão – Project 16%

Video of Estadão – Project 16%

Gobierno de Colombia: Unforgettable Playlists

UNFORGETTABLE PLAYLISTS

Video of UNFORGETTABLE PLAYLISTS

Municipalidad de Vicente López: Underwater Damage – Straw

Municipalidad de Vicente López: Underwater Damage – Bottle

Municipalidad de Vicente López: Underwater Damage – Tire

Giant Spoon and Baywatch Officially Have the World’s Biggest (Beach) Balls

“Does the world need a Baywatch reboot?” is one of those questions like “Will pop-up ads make you more likely to buy a brand’s products?”

Everyone knows the answer is HELL NO, yet we still feel the need to do a bit of polling just to make sure.

The movie sank like The Rock, but it did allow the good people at Giant Spoon to break a world record by dropping a big ball into the Thames River for their client, Paramount Pictures.

“Beaches ain’t ready” for this stunt, yo.

LONDON, ENGLAND – MAY 31: at River Thames on May 31, 2017 in London, England. (Photo by Tim P. Whitby/Getty Images for Paramount Pictures )

London Bridge is not falling down, but it has probably seen better days.

You kinda have to see it up close though, don’t you?


According to Ye Olde Guinness Booke of Records, Zac Efron and bros went to London and “received certificates from official adjudicator Sofia Greenacre who was on hand to verify the record.”

In case you were wondering, the ball itself was 65.5 feet in diameter, and it featured “a classic red and blue striped exterior” while “impressively beat[ing] a record that has stood since 2012.”

Is this a marketing stunt or a dog show? Anyway, The Rock/Vin Diesel 2020.

You laugh, but People claims he’s currently leading Trump in the most pointless of polls, and his co-star thinks he’d be awesome in The White House because “he’s a great communicator.” Never one to be made to look the fool, former Trump campaign manager Corey Lewandowski later called Dwayne Johnson’s would-be opponent “the greatest communicator as a president that we’ve ever had.”

In summary, everything is a joke.

Friday Odds and Ends

-Huge and Everytown for Gun Safety are calling on viewers to wear orange for National Gun Violence Prevention Day (video above). 

Butler, Shine, Stern & Partners also worked on a project for National Gun Violence Prevention Day. “The idea for this tribute came from our own internal teams who selected victims of recent tragedies…to other well known victims ranging from Dr. Martin Luther King to Tupak to Abraham Lincoln,” BSSP executive creative director Tom Coates explained in a statement.

-Grey New York creative recruiter Angelique Moreno left the agency to become head of talent at Argonaut.

-Agency Other New York and Everlast make some commentary on the absence of female athletes from sports coverage.

Ad Contrarian thinks ad blocking would be totally unnecessary if we could just get rid of all that damned tracking.

-VR platform Kaleidoscope ?and ?production company 1stAveMachine?? ?are working together.

-We have to agree with More About Advertising: Cannes won’t be quite as fun this year without all the booze and noise to block out the ads.

-Burger King’s McWhopper campaign won the Grand Effie last night. Surprised? No, no you are not.

Meme of the Week: The Final Word (Please?) on Covfefe


By now you know how it all began: A little after midnight on Wednesday, May 31st, the President of the United States tweeted six words — or five words plus … something.

“Covfefe.”

And that was it.

Continue reading at AdAge.com

Ezra Klein: Trump Is 'Recklessly, Impulsively Endangering His Own Presidency'


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of June 1:

Your executive summary in one sentence: Jennifer Garner is mad at People magazine (see No. 6, below), Chlo Grace Moretz is mad at her own movie’s marketing (No. 3), Donald Trump and Hillary Clinton are still mad at each other (Nos. 1 and 2), and Ezra Klein is exasperated by Trump (No. 7) … but, hey, at least Vladimir Putin is still a fan (No. 2). Anyway, let’s get started …

1. So, last night this happened:

Continue reading at AdAge.com

With #WearOrange, Huge Doubles Down on Gun Safety Messaging


Everytown for Gun Safety is asking people to #WearOrange for National Gun Violence Prevention Day today, one of the numerous and increasingly visible recent gun safety efforts supported by nonprofits and ad agencies.

For the #WearOrange campaign, Everytown released a video remembering 15-year-old Hadiya Pendleton, who was shot and killed in Chicago in 2013. The film, created by Huge’s D.C. office, asks that everyone wear orange on June 2, Pendleton’s birthday, because the color demands to be seen.

“Working on projects that we believe in is always front of mind for Huge. And being a part of this one was so far beyond anything any of us had ever imagined,” Kate Watts, president, U.S. regions at Huge.

Continue reading at AdAge.com

Meme of the Week: The Final Word (Please?) on Covfefe


By now you know how it all began: A little after midnight on Wednesday, May 31st, the President of the United States tweeted six words — or five words plus … something.

“Covfefe.”

And that was it.

Continue reading at AdAge.com

Elevated Crane Treehouses – Home Improvement Company B&Q Set Up a Sustainable Treehouse

(TrendHunter.com) DIY and home improvement retailer B&Q recently set up a unique sustainable treehouse in a most unexpected place—on a crane.

The newly launched Canopy & Stars at Crane 29 experience has…

Avian-Inspired Stilettos – These Realistic Pigeon Shoes are a Quirky Footwear Accessory (GALLERY)

(TrendHunter.com) These lifelike pigeon shoes are the work of DIY designer Keiko Ohata, and are sure to put a smile on the face of bird fans everywhere. The 47-year-old artist is based in Tokyo, Japan and first…

Bahamian Music Carnival: Your Best Bahamian Picture Deserves The Best Bahamian Song

Your Best Bahamian Picture Deserves The Best Bahamian Song

Video of Your Best Bahamian Picture Deserves The Best Bahamian Song