Hasta La Creative!

BBH New York launched a new campaign for Sony PlayStation, the brand’s promotion featuring discounted games and systems, running from June 9-17.

Set to the Steve McCarthy-penned “It’s A Sunshine Day” song from The Brady Bunch, the spot opens an idyllic suburban neighborhood on a perfect summer day. Except the pool is empty, there’s no one on the tennis courts, even the ice cream truck is abandoned. You probably know where this is headed.

A man walks into one of the houses to find seemingly the whole neighborhood gathered around watching two opponents square off in MLB: The Show 17, one of the games featured in the promotion, ending by highlighting that the limited-edition gold PS4 shown is $249.99 as part of the offering.

The 30-second spot made its debut yesterday and comes on the heels of the brand selecting AKQA D.C. as its new digital agency, following a review. It’s unclear if the assignment will impact the scope of BBH’s relationship relationship with PlayStation.

Credits:
CLIENT:
Eric Lempel, Senior Vice President Marketing & Head of PlayStation Network, SIEA
John Koller, Vice President, Marketing, SIEA
Eric Lachter, Director Brand Marketing, SIEA
Alex Gomez, Brand Manager, SIEA
Dianne Segovia, Brand: Associate Marketing Manager, SIEA
Alex Hackford, Senior Artists & Repertoire / Music Affairs, SIEA

AGENCY:
John Patroulis – Creative Chairman
Gerard Caputo – Executive Creative Director
Dave Brown – Creative Director
Daniel Bonder- Creative Director
Alex Thompson – Art Director
Alanna Watson – Copywriter
Bruno Borges – Head of Design
Breck Henson – Director of Business Affairs
Finnian O’Neill – Business Director
Kendra Schaaf – Account Director
Enrique Espinetti – Account Manager
Brian Groff – Account Executive
Kate Morrison – Head of Production
Adam Perloff – Executive Producer
Kendra Salvatore – Strategy Director
Dylan Fauss – Strategist
Zack Green – Communications Planner
Kelly Bignell Asedo – UX Director

PRODUCTION:
PRODUCTION COMPANY: Furlined
DIRECTORS: Speck & Gordon
DOP: Jeff Cutter
LINE PRODUCER Greg Schultz
EDITOR: Andy McGraw
EDIT COMPANY: Cartel
VFX: Blacksmith
SOUND DESIGN: Q Department
MIXER: Tom Jucarone, Sound Lounge

ADDITIONAL PRODUCTION COMPANY CREDITS:
Furlined President: Diane McArter
Furlined Senior Executive Producer: David Thorne
Furlined EP/Director of Development: Ben Davies

There’s going to be a whole lot of coffee-getting going on at Minneapolis agency Solve this summer. That is, if they can figure out who to give the coffee to. Solve, which always gets creative with its internship programs, has decided not to enlist undergrads this year. Instead, it’s mock-demoting everyone on staff to intern…

At today’s annual meeting, more than 20% of WPP shareholders were opposed to CEO Martin Sorrell’s $62.2 million pay package, even though it had been cut from $91.1 million the previous year. They were much angrier at him five years ago, when 60% of shareholders were against Sorrell’s perennially high pay at the 2012 meeting.

This year, the $30 million pay cut did have an impact. A total of 21.3% of shareholders either voted against Sorrell’s pay or abstained this year, compared to 33% last year. That’s the lowest level of protest against Sorrell’s pay in more than five years. After the 2012 shareholders’ revolt, 26% of shareholders voted against or abstained on the pay package issue, followed by 30% in 2014 and 22% in 2015. ,.

Richard Greening, speaking on behalf of the Local Authority Pension Fund Forum, which owns more than 1% of WPP shares, fueled the annual shareholders’ revolt by describing Sorrell’s pay as “excessive” and asked whether it was about retention or succession planning.

Continue reading at AdAge.com

Film
IKEA

Advertising Agency:Acne, Stockholm, Sweden
Advertising Agency:Ikea Creative Hub, Stockholm, Sweden
Creative Directors:Johan Holmgren, Morten Kjaer
Art Director:Tiago Pinho
Copywriter:David Aronson
Directors:Tompa & Rondo
Project Manager:Lovisa Friman Bendz
Executive Producers:Fredrik Skoglund
Producer:David Olsson, Tim Mardell
Managing Director:Ori Mace
Assignment Leader:Louice Alvarsson

Print
CNA

Get over the english barrier.

Advertising Agency:Talent Marcel, São Paulo, Brazil
Chief Creative Officer:João Livi
Creative Directors:Rodrigo Lugato, Marcello Droopy, Rodrigo Tortima, Philippe Degen
Art Director:Guilherme Serato
Copywriter:Guilherme Serato
Account:Carlos Barbieri, Fernanda Faria
Media:Herbert Gomes, Greice Bastos
Art Buyers:Mario Coelho, Matias Santos
Graphic Production:Ingo Santos, Matt Lee
Photographer:Johnny
Production:Marina Abdalla
Concept Art:Fabio Luiz
Post Production:Studio Boreal, Hadolpho Correa
Retouching:Studio Boreal, Hadolpho Correa
Approval:Luciana Fortuna, Nicadan Galvão

Online
HP

Advertising Agency:GOODSTUPH, Singapore
Executive Creative Director:Pat Law
Art Director:Nigel Tan
Assistant Director:Nicholas Ee
Account Lead:Takumi Kinjo
Story:Nigel Tan, Takumi Kinjo, Jayden Tan, Teo Chin Yen
Junior Creative:Issa Mauricio
Production Assistants:Samantha Ho, Shaun Tan
Music:Benjamin Kheng, Narelle Kheng, FLY Entertainment
Music Producer:James Lye

Print
Oral-B

Raise you glass! Don’t let food stand in your way.

Advertising Agency:Salsa, Lima, Peru
Creative Director:Gabriel Bergelund
Copywriter:Gabriel Bergelund
Art Director:Jairo Rosenthal
Illustrator:Jairo Rosenthal
Additional Credits:Pablo Elsaca

Print
Virgin Radio

Pump down the volume.

Party animal. Volume rational.

I don’t need crazy volume to dance like crazy.

Put your hands up and the headphones volume down.

Advertising Agency:McCann, Bucharest, Romania
Chief Creative Officer:Catalin Dobre
McCann Worldgroup Romania:Catalin Dobre
Copywriter:Alexandru Vasile
Art Director:Lia Bira

Film
Visit Seattle

Pride is more than a parade or a month. It’s a way of life. As a city committed to forward thinking, inclusion and acceptance, we have Pride in every person – all year round. Come visit.

Advertising Agency:PB&, Seattle, USA
Principal:Britt Fero
Head Of Content Production:Pete Anderson
Designer:Cailen Guhl
Production Company:Curator Pictures
Executive Producer:Nate Barr
Producer:Matt Ralston
Editor:Felipe Marmolejo
Music:Mary Lambert
Sound:Pico Sound

Film
Vitus

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that.

The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime.

Advertising Agency:T/A POL, Oslo, Norway
Creative Team:Aleksander Erichsen, Thea Emanuelsen
Account Director:Kjetil Botten Skogly
Project Manager:Tone Bøygard
Photography:Pål Laukli
Production Company:Heimlich
Music:Erlend Mokkelbost og Morten Myklebust
Editing:Paal Gui
Grade:Julien Alary
Online:Storyline
Behind the Scenes:Casper Nielsen Strand