Wednesday Odds and Ends

-Standard Time created this short film in which author Baratunde Thurston promotes Medium’s new platform Noteworthy (video above).

-Phelps recently launched a campaign for memory enhancer Natrol Cognium featuring radio, print, OOH and a 30-second spot starring actress Erin Gray.

-Livemint takes a look at “The day the advertising industry changed.”

-WPP’s data seems safe. But was this a real attack or FAKE NEWS?

-The Nature Conservancy of Brazil created a fictional online stores selling The Products of Tomorrow” as warning about the effects of climate change. 

-JetBlue selected Brooklyn-based Big Spaceship as its digital design partner following an eight month review process.

-Gallegos United hired Harvey Marco to serve as its new chief creative officer and co-president, following the departure of Dave Damman at the end of July.

Ancestry.com: Declaration Descendants

Ancestry – Declaration Descendants

Video of Ancestry – Declaration Descendants

Wimbledon: Under the Skin

Wimbledon: Under the Skin

Video of Wimbledon: Under the Skin

Wimbledon: 140 Years

Wimbledon: 140 Years

Video of Wimbledon: 140 Years

Another Round of Revolving Door at TBWA as Global President Erica Hoholick Leaves Media Arts Lab

TBWAMedia Arts Lab has made another big executive change by naming a new global president.

Erica Hoholick will be leaving the Apple agency after three and a half years for an unspecified role elsewhere in the TBWA network. In her place, TBWAMAL London managing director Katrien De Bauw (who got poached from Saatchi & Saatchi one year ago) will move to L.A. in November to lead Media Arts Lab.

This news follows a February shakeup that saw Apple devote more resources to digital-only and regional campaigns and led to an unspecified number of layoffs at its agency’s offices around the world.

From TBWAWorldwide CEO Troy Ruhanen:

Apple declined to comment on the leadership change.

In other Los Angeles-area TBWA news, two veteran producers have left the company in an extension of February’s restructuring: executive producer Eric Voegle of MAL and chief production officer Tanya LeSieur of TBWAChiatDay L.A. are both no longer with the Omnicom network.

Internal Memo: Sir Martin Assures WPP Staff That Everything Is Fine in Wake of Cyberattack

So WPP got slammed by a cyberattack yesterday. Unfortunately, this meant a whole lot of people didn’t quite know what to do.

But never fear: Sir Martin Sorrell wants us to know ’tis but a momentary blip. While some staffers resorted to drawing stuff and playing pool and quite a few were told to go home, he sent out an all-staff memo last night to tell his tens of thousands of employees—and the world at large—that WPP is still open for business.

The way we hear it, WPP employees unfortunate enough to use Windows machines (ugh) are still having trouble with their servers while the Mac geeks are back to work making up the difference.

The holding company is officially still working on the problem.

And here’s the full memo.

Message to all staff

Cyber Attack – Update

As you will know, organisations around the world have been hit by a cyber attack. A number of WPP companies – though not all – have been affected.

We are working with our IT partners and law enforcement agencies to assess the situation, take all precautionary steps and return to normal operations as soon as we can. At this time, we have no indication that either employee or client data has been compromised. As you would expect, our companies and teams are in contact with clients on an ongoing basis.

Many of you will have experienced significant disruption to your work. However, contrary to some press reports, WPP and its companies are still very much open for business.

We are a group packed full of highly creative, ingenious and dedicated people. I urge you all to put those qualities to use in making sure that what our clients experience in the hours and days ahead is as close to business as usual as we can possibly manage.

The IT teams in all our companies affected, coordinated by the Group IT function, are working hard to balance the need to protect our systems and the need to bring them back online in a timely fashion. The approach and solution will vary from company to company. It is crucial that you give them your full cooperation and support, and follow their instructions.

Thank you.

Martin

A Form of Denial

By the last few months, I realized I had been engaging — like most addicts — in a form of denial. I’d long treated my online life as a supplement to my real life, an add-on, as it were. Yes, I spent many hours communicating with others as a disembodied voice, but my real life and body were still here. But then I began to realize, as my health and happiness deteriorated, that this was not a both-and kind of situation. It was either-or. Every hour I spent online was not spent in the physical world. Every minute I was engrossed in a virtual interaction I was not involved in a human encounter. Every second absorbed in some trivia was a second less for any form of reflection, or calm, or spirituality. “Multitasking” was a mirage. This was a zero-sum question. I either lived as a voice online or I lived as a human being in the world that humans had lived in since the beginning of time.

And so I decided, after 15 years, to live in reality.

My breathing slowed. My brain settled. My body became much more available to me. I could feel it digesting and sniffing, itching and pulsating. It was if my brain were moving away from the abstract and the distant toward the tangible and the near.

Things that usually escaped me began to intrigue me. On a meditative walk through the forest on my second day, I began to notice not just the quality of the autumnal light through the leaves but the splotchy multicolors of the newly fallen, the texture of the lichen on the bark, the way in which tree roots had come to entangle and overcome old stone walls. The immediate impulse — to grab my phone and photograph it — was foiled by an empty pocket. So I simply looked. At one point, I got lost and had to rely on my sense of direction to find my way back. I heard birdsong for the first time in years. Well, of course, I had always heard it, but it had been so long since I listened.

— Andrew Sullivan, excerpted from I Used to Be a Human Being

Adbusters #131

Planetary Endgame

Source

Stable-Inspired Tiny Homes – The Ostara Tiny Home Takes Design Cues From Equine Architecture (GALLERY)

(TrendHunter.com) The Ostara tiny home is the latest offering from French architecture firm Baluchon, and is a dwelling that is inspired by the French countryside, to the point that its name is borrowed from a nearby…

Hotstar: Fan Graph

Fan Graph is a real-time graph that indicates the number of viewers watching the game at any particular point. It’s draped with all the key moments that affect the game. A viewer can simply click on these moments and catch them instantly, instead of waiting for the highlights at the end of the innings.

Instead of explaining the functionality of Fan Graph, the film romanticizes the feature in an insightful, philosophical manner. It captures the drama, the tension, the desperation that’s packed in modern cricket. We see the entire journey of the game; from toss to the finish on a minimalistic, animation graph.

Hotstar: Fan Graph

Video of Hotstar: Fan Graph

Hotstar: Air Hostess Yawn

This is a tutorial film for an ongoing campaign to educate users about the simplicity of using the download feature on Hotstar.

The film is a take on the popular ‘How To’ videos on the internet. It is a step-by-step guide on how to download one’s favorite content on Hotstar with Wi-Fi. Shot in stop motion animation the film takes a satirical twist on an air hostess’s airplane safety drill. The film explains the ease of downloading, its cost-free benefit and on-the-go entertainment humorously. Paper animatic, candy colored props and animation add the necessary richness to the visual of the film.

Hotstar: Airhostess Yawn

Video of Hotstar: Airhostess Yawn

Hotstar: Pravachan

This is a tutorial film for an ongoing campaign to educate users about the simplicity of using the download feature on Hotstar.

The film is a take on the popular ‘How To’ videos on the internet. It is a step-by-step guide on how to download one’s favorite content on Hotstar with Wi-Fi. Shot in stop motion animation the film explains the ease of downloading, its cost-free benefit and on-the-go entertainment humorously. The film takes a satirical twist wherein worldly advantages of using Hotstar are explained in a divine manner by a saint preaching philosophical tenets. Paper animatic, candy colored props and animation add the necessary richness to the visual of the film.

Hotstar: Pravachan

Video of Hotstar: Pravachan

OUIBUS: OUICROQUETTE

OUIBUS PRESENTS OUICROQUETTE

Video of OUIBUS PRESENTS OUICROQUETTE

Rocket League: What a Save!

“What a Save!” envisions what happens when an obsession with the hit game, Rocket League, bleeds into real life. We were honored when our friends at Psyonix came to us with their first national broadcast commercial campaign. From concept to final cut in a month, it was an amazing experience bringing these ideas from the page to the screen.

Rocket League® – What a Save! (TV Spot)

Video of Rocket League® – What a Save! (TV Spot)

Rocket League: Close One!

“Close One!” is the second part of our national broadcast campaign for the hit video game, Rocket League. The “Toppers” in the game have become much more than a fashion statement. Which Topper you decide to play with is a deeply personal decision as you will find in the proceedings…

Rocket League® – Close One! (TV Spot)

Video of Rocket League® – Close One! (TV Spot)

Mercedes: Painted with Love

Painted with Love | Mercedes-Benz Canada

Video of Painted with Love | Mercedes-Benz Canada

State Farm: Truck

Backstory – Truck (:60) | State Farm® Commercial

Video of Backstory – Truck (:60) | State Farm® Commercial

State Farm: Remodel

Backstory – Remodel (:60) | State Farm® Commercial

Video of Backstory – Remodel (:60) | State Farm® Commercial

State Farm: Chair

Backstory – Chair (:30) | State Farm® Commercial

Video of Backstory – Chair (:30) | State Farm® Commercial

State Farm: Car

Backstory – Car (:30) | State Farm® Commercial

Video of Backstory – Car (:30) | State Farm® Commercial

State Farm: Piano

Backstory – Truck (:60) | State Farm® Commercial

Video of Backstory – Truck (:60) | State Farm® Commercial