Jun
08
Jun
08
CREA: Quebec Ad Awards, 1
Posted in: Uncategorized
Dominated by a small clique of creatives, a Créa award has become so difficult to win, it’s taken on mythic proportions. Transforming the Créa trophy into the horn of a unicorn, this campaign showcases three of the creatives who have managed to usurp the old guard and win a Grand Prix in the last two years.
Jun
08
CREA: Quebec Ad Awards, 2
Posted in: Uncategorized
Dominated by a small clique of creatives, a Créa award has become so difficult to win, it’s taken on mythic proportions. Transforming the Créa trophy into the horn of a unicorn, this campaign showcases three of the creatives who have managed to usurp the old guard and win a Grand Prix in the last two years.
Jun
08
CREA: Quebec Ad Awards, 3
Posted in: Uncategorized
Dominated by a small clique of creatives, a Créa award has become so difficult to win, it’s taken on mythic proportions. Transforming the Créa trophy into the horn of a unicorn, this campaign showcases three of the creatives who have managed to usurp the old guard and win a Grand Prix in the last two years.
Jun
08
Comercial revela detalhes do Super Nintendo World, a disneylândia do Mario que está sendo construída no Japão
Posted in: Uncategorized
Universal Studios vai inaugurar novo parque em 2020
> LEIA MAIS: Comercial revela detalhes do Super Nintendo World, a disneylândia do Mario que está sendo construída no Japão
Jun
08
Arnold Celebrates Jack Daniel’s Gentleman Jack as ‘Extra Smooth’
Posted in: UncategorizedArnold launched a new spot promoting Jack Daniel’s double charcoal filtered offering, Gentleman Jack.
As with past efforts for the brand, Arnold present the product through the lens of the people of Lynchburg, Tennessee who craft Jack Daniel’s. Directed by Anonymous Content’s Malcolm Venville, the spot begins with the voiceover, “These are the people who make Gentleman Jack,” over shots of employees in fancy suits and dresses. After describing them as “cultured” and “refined” it drops the act and admits that it’s the same folks who make Old Number 7, as they appear in their regular garb, “They simply take the time to mellow it twice.”
The meta approach sees Arnold take a stab at luxury alcohol advertising, presenting Gentleman Jack as a sophisticated but unpretentious whiskey for everyone. It also attempts to walk the fine line of presenting Gentleman Jack as familiar enough to appeal to loyalists but different enough to justify the inflated price. In addition to the spot, the campaign will also include the rollout of a limited edition, 86-proof version of Gentleman Jack, inspired by Jack Daniel’s Patek Philippe pocket-watch.
“With this new campaign, we want to connect Gentleman Jack to the same thing that makes Jack Daniel’s special. It’s the pride and craftsmanship that goes into our whiskey,” Gentleman Jack global brand director Matt Blevins said in a statement. “Gentleman Jack may be extra refined through our double-mellowing process, but it’s as true as ever to the place and people in Lynchburg, Tennessee.”
Credits:
Client: Jack Daniel’s
Global Brand Director, Jack Daniel’s Gentleman Jack & Single Barrel: Matt Blevins
North America Brand Director, Jack Daniel’s Craft & Luxury: Ana Kornegay
Agency: Arnold Worldwide
Managing Partner, Executive Creative Director: Wade Devers
SVP, Creative Director/Art Director: Chris Valencius
VP, Creative Director/Copywriter: Gregg Nelson
Copywriter: Jack Miller
Director of Integrated Production: Jon Drawbaugh
Integrated Producer: Ingrid Adamow
Print Producer: Julie Powell
Assistant Broadcast Producer: Jake Williams
Business Affairs: Anne Joynt
Social Content: Jessica Newton and Kyle Beaudouin
Planner: Vaughn Allen
Marketing: Paul Nelson and Mallory Brannan
Production Partners:
Production Company: Anonymous Content
Executive Producer: Eric Stern and SueEllen Clair
Line Producer: Jeff Tanner
Director: Malcolm Venville
Cinematographer: Jody Lee Lipes
Editorial Company: Spot Welders
Editor: Michael Heldman
Music: Singing Serpent
Executive Producer: Dennis Culp
VFX: Brickyard VFX
VFX Artist: Jimi Simmons
VFX Executive Producer: Amy Appleton
Sound Mix: Soundtrack/Boston
Engineer: Howard Carle
Ginger Ludwig
VP, Director of Agency Communications
Jun
08
See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week
Posted in: UncategorizedWe’ve heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway. “The Lunchbox” opens on a familiar scene of schoolchildren eating lunch. But one boy’s lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain…
Jun
08
A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember
Posted in: UncategorizedWe’re suckers for advertising craft that cleverly embodies the brand message. Here’s a great example from Showtime’s in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama’s title character. The first half of the spot is menacing, as actor…
Jun
08
Sandy Hook Promise, Nike Ads Head to Cannes After Taking Top Honors at AICP Awards
Posted in: Uncategorized
“Evan,” the BBDO New York film for Sandy Hook Promise, and Nike’s “Unlimited You” campaign have taken the top honors at the Association of Independent Commercial Producers (AICP) Show, held at MoMA in New York last night.
Meanwhile Lockheed Martin’s “The Field Trip To Mars,” produced by Framestore for McCann New York, took the Most Next award (Best in Show) at the AICP Next Awards, for categories other than film commercials, which was held on Tuesday at The New School. The campaign has already grabbed a number of awards, including at the Cannes Lions International Festival of Creativity last year and at the Andy Awards.
The Sandy Hook Promise commercial, directed by Smuggler’s Henry-Alex Rubin and featuring an unexpected chilling twist to a high school love story, won the award for Advertising Excellence/Single Commercial. The film has already been a winner at the Webby awards this year, picking up four honors there, and looks likely to be a contender at Cannes later this month.
Jun
08
Toneshift
Posted in: Uncategorized
There’s a nice mood in a logo-less home… an uncluttered aesthetic, a crisp sense of unmediated reality. Suddenly your appliances are just appliances, your shoes are just shoes, your clothes just clothes.
What, after all, is the difference between a shirt that says DC or a bag that says Michael Kors, and a shirt and bag that simply function, proclaiming nothing?
What, after all, is the difference between a shirt that says DC or a bag that says Michael Kors, and a shirt and bag that simply function, proclaiming nothing?
Adbusters #128
ONLE THE TRUTH
Jun
08
Samsung's Globe-Trotting Videos Top Online Campaigns, Building Marketer's Dominance
Posted in: Uncategorized
Samsung went around the world in less than five minutes, as two globe-trotting ads debuted atop this week’s viral video chart.
The company grabbed the top spot with the story of a young girl, aspiring to be an engineer in India — promoting the education of women through Samsung’s technical schools around the world. A new Galaxy S8 ad takes viewers across Peru in the second-place spot.
With the QLED TV global launch, ranking No. 10 this week, Samsung boasts eight different top-10 video campaigns in the past eight weeks. The rankings reflect both “organic” views — those initiated by consumers — and paid views, which surface as pre-roll.
Jun
08
Facebook Has Message for Marketers Ahead of Cannes: All Digital Is Not the Same
Posted in: Uncategorized
As much of the ad world prepares to head to the Cannes Lions International Festival of Creativity, where Facebook will again loom large both on the minds of many and on the Cannes beach itself, the social media giant is making the case that brands should not gauge it the same way they do other platforms.
“Facebook isn’t YouTube, YouTube isn’t Search, Search isn’t Snapchat,” Mark Rabkin, VP of core ads at Facebook, wrote in a blog post.
The argument comes amid continuing pressure from marketers for the digital ad ecosystem to meet certain industry standards on subjects such as “viewability,” in which advertisers only want to pay for ads that appear on-screen for certain lengths of time.
Jun
08
9 Million Chinese Teenagers Took an Exam This Week; Brands Had a Lot to Say
Posted in: Uncategorized
Over 9 million students took China’s crucial but notoriously difficult college entrance test, the gaokao, this week. The test dominated discussion on social media, and brands from McDonald’s to Mercedes tapped into the conversation too.
For brands tying to reach China’s youth, talking about the gaokao is a way to connect, especially if the messages are clever. There are 415 million millennials in China, by Goldman Sachs’ count, so the stakes for brands are huge.
The exam, which started Wednesday and wraps up Friday, is a turning point for many people; performance on the test is the only factor deciding who attends college, and where. Only 4 million of the 9.4 million exam-takers this year are expected to enroll at universities, state media said.
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