Zenith has launched a new “global approach”, called ROI+, as it seeks to give more “upstream” strategic advice to brands while making “downstream” media buying more automated.
Blossom Hill, the wine brand owned by Treasury Wine Estates, is partnering beauty retailer Feelunique in an attempt to turn around falling sales.
Samsung has shortlisted agencies for its CRM business, while Costa held chemistry meetings.
Google and Facebook’s forecast-smashing first-quarter ad revenues suggest the duopoly is only going to grow as they diversify, despite brand-safety fears from advertisers.
Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted.
NatWest’s partnership with the England and Wales Cricket Board underlines a broader shift by the sports marketing industry to create sponsorship deals that have deeper roots in local communities.
Mark Whelan, chief creative officer at Havas, has had his remit expanded to include media.
Secret Escapes has appointed Droga5 London to its global advertising account as the “members-only travel club” seeks to highlight its brand mission to “democratise luxury”.
BT is speaking to agencies about its digital roster.
Ogilvy is bringing its consultancy OgilvyRed to the EMEA region with the launch of a London office.
Warner Music Group has poached John Allison and Chris Bovill from Channel 4 to head its content studio, The Firepit.
Emily Tan is laugh-out-loud delighted with the hyperbolic ad “Machines”.
Omar Oakes felt condescended to by Facebook’s press ad that provided tips for spotting fake news stories.
Sandy Bodecker, the Nike vice-president responsible for Breaking2, is so obsessed with the sub-two-hour marathon that he has “1:59:59” tattooed on the inside of his left wrist.
Campaign rounds up some of the best work from John Allison and Chris Bovill, who are leaving Channel 4 to head up Warner Music Group’s content studio, The Firepit.
Twenty-First Century Fox disclosed on Monday that settlements and potential litigation cost it $10 million in its fiscal third quarter, a total of $45 million in nine months.
Nesta semana, recebemos Carlos Merigo para entramos na história com “O homem que amava os cachorros” de Leonardo Padura. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO Podcast – B9 Participe da nossa live discutindo o livro “Solaris” Veja como foi a nossa live discutindo […]
> LEIA MAIS: Caixa de Histórias 91 – O homem que amava os cachorros
Category: Beyond Madison Avenue
Summary: The notion of confirmation bias is getting airtime these days because of its overwhelming effect on political opinions. Because confirmation bias is inextricable to being human, we’re each genetically programmed to rationalize evidence — research, data, a comment made by an influential person, even a story you overheard — to align with our preconceived beliefs…
Snap Inc. is comfortable with Facebook stealing all of Snapchat’s best ideas. At least that’s the story it told during its first quarterly earnings call with analysts as a public company, finally subject to all the disclosure requirements that entails.
“If you want to be a creative company, you got to get comfortable with and basically enjoy the fact that people are going to copy your products, if you make great stuff,” Snap Inc. CEO and co-founder Evan Spiegel said on Wednesday.
Facebook has adopted most of Snapchat’s core features, grabbing onto Snapchat’s focus on the camera as the centerpiece of the mobile experience and introducing Snapchat-like vertical video stories on all its properties. Facebook has also come out with an augmented reality program similar to Snapchat Lenses.
Mr. Phelps missed a scoop on the Watergate scandal but oversaw the coverage in major series on school desegregation and abuses at a transit agency that won Pulitzer Prizes.
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