Hasta La Creative!

Capatin Risky is back for Budget Direct, you remember him right? The failed Evil Keneivel who shows you around his house while riding a crossbike. Yeah, about that…. Might be how he messed up the house and ended up living in a caravan. With his pet grizzly bear and rabbit.

His caravan-slumming is in stark contrast to Budget Direct customers and their pets, who receive up to 12 months temporary accommodation if their homes become too damaged to live in. Ever the optimist, Captain Risky isn’t complaining: “It’s not small, it’s cozy,” he reassures his furry friends. Isn’t it risky to have a pet Grizzly bear…? Nevermind.

The commercial is directed by Hamish Rothwell of Goodoil Films and launched on Sunday 7th May.

The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more.

The brand’s all new platform, Good Stories, aims to establish trust for the brand across the local market with a series of stories surrounding the quality of McDonald’s food.

Dolby Atmos provides a truly immersive high-tech experience by allowing sounds to be moved or placed anywhere in the movie theatre – the perfect scenario for letting moviegoers hear and feel the raw power of the Lexus LC 500. When audiences hear the vehicle perform a donut, they feel they are in the center of the track with the LC racing around them at full-speed just a few feet away.

The Gap Summer campaign takes diversity in marketing to a new level — rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today’s fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.

The Gap Summer campaign takes diversity in marketing to a new level — rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today’s fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.

The Gap Summer campaign takes diversity in marketing to a new level — rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today’s fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.

The Gap Summer campaign takes diversity in marketing to a new level — rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today’s fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.

From the last debate of the French presidential election until the last day before the vote, Libération, one of the most popular French newspaper, presents a search engine run by journalists. On the Internet, search engines give us millions of results. How do we find the right ones? Libération came up with an anti-hoax service: CheckNews.fr, a search engine trading cold algorithms for real journalists for 3 days before the French elections. Libération set the trend with Désintox, a service dedicated to fact-checking. Now, they’re taking it one step further with CheckNews: putting the journalist back at the heart of verifying information.