Hasta La Creative!

The latest spark of genius from the shave experts Remington, is the Flex360. A shaver whose ergonomics mean the product fits neatly into the palm of your hand for greater shaving control.

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey’s most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used “switch” became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide.

Orbitz gets its jazz hands on for a musical number featuring central casting of foreign people, Randy Rainbow and Margaret Cho, drag queen flight attendants Bianca Del Rio and Miss Richfield 1981, and a tap dancing girl. Sorry, I have to confess I had no idea who Randy Rainbow was until I googled him. Anyway, the lyrics are silly and even manage to get a dig at Trump’s America as one of the reasons to leave. “Just book a flight, choose your hotel if you think the country’s gone to hell.” Because god forbid we go back to our lives without any commentary for one second.
This long form version of this ad, seen here, will debut via social channels and in theatrical release via LGBTQ film festivals. The :60 version will debut on LOGO and VH-1 during RuPaul’s Drag Race. There will also be a pre-roll cut down. As for the ad itself, after a clunky opening it actually becomes a catchy song. The tap dancing sequence where the camera pans to Randy and he breaks the fourth wall and stops singing and has to tell us he doesn’t know how to tap dance is quite charming.
The minute the airport announcer comes up and we cut to a shot of a garish, too-bright Orbitz app, so we can learn about Orbit rewards, it pretty much pumps the breaks on everything and the momentum comes to a screeching halt/ It’s as if during the number an account director realized everyone was having too much fun so they yell “Cuuuuuuuut!” And then they grab a megaphone, stand up on an apple box (the same one the little girl was tap dancing on just moments before) and start reading from the brief. To Orbitz’s credit, they kind of know this part is lame. So they throw in a random half naked guy doing backflips as a way to divert everyone’s attention, including Randy Rainbow. Because nothing erases a really hard sell retail message like some good old-fashioned body objectification. The spot ends on everyone in the room lusting after random dude and Randy actually leaving his place in the chorus line to go chasing after him to ask if he knows about Orbitz rewards. Sure, that’s what he wants to tell him about. *wink*
I suppose it will be quite effective, form a media buy standpoint. And I think a sixty second version would probably make this a stronger ad as it really does take a few seconds ot get off the ground, so to speak. But all musical numbers live or die on their strength of actors and subject matter. And I’m reminded of a motto in advertising: “If you don’t have anything to say, sing.” And while this ad is visually engaging and funny in some parts, it doesn’t do much more than tell me it’s fun to travel and I’m pretty sure I already know that.

In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day.

Since the law of transportation made the use of the belts on the front seat compulsory, this became a habit for Brazilians. Unfortunately, this same habit does not happen when sitting in the back seat. To remind and educate the Brazilian population of the importance of using seat belts also in the back seat Aktuellmix has created an action, where covers were placed in the taxi banks, which simulate the dashboard of the car, and it carries the following message: “If you were in the front seat, you would have your seat belt on by now.”

The campaign showcases the dynamic within a family as they begin to hang things in their new home and empowers people to use High & Mighty product to hang even the largest objects quickly and easily, without having to use a single tool.