Hasta La Creative!

Influencer marketing is the most powerful tool in a marketer’s toolbox, but the term “influence” is widely misunderstood, said Team Epiphany Founder and Managing Partner Coltrane Curtis at the One Club’s Creative Summit Thursday.

“Influence is a force of nature. Influence is not for sale; you can’t sell influence,” said Curtis, who started Team Epiphany in 2004. The influencer marketing shop works with brands like Coca-Cola, Nike, HBO, Cadillac, Heineken, Hendrick’s Gin and Google.

Curtis said the business of influence has five key principles that marketers have to always remember, the first of which is: “Pay for play. No fucking way.”

Continue reading at AdAge.com

Direct Marketing
Colgate

The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month.

Advertising Agency:Y&R, Moscow, Russia
Executive Creative Director:Federico Fanti
Chief Creative Officer:Jaime Mandelbaum, Y&R Europe
Creative Director:Anna Paralyush
Art Directors:Nikita Nikitin, Margo Zagoskina
Copywriters:Erkin Bekmirzaev, Anton Zimin
Director:Ilya Lebedev
DoP:Pavel Belyavskiy
Artdepartment:Anna Voronyuk
Group Account Director:Daria Trubetskaya
Designer:Igor Erasov, Sergey Pedan
Editor:Daniil Prikhodko
Producer:Elizaveta Chahireva
Production:Action Film
Executive Producer:Alexander Chalenko
Project Producer:Anna Dashkevich
Production Manager:Konstantin Kuzmin
Postproduction:PostPRO18, AdService
Postproduction Producer:Samat Yuzeev, Yana Seredenko
Animation Designer:Egor Kasatsky
Sound Engineer:Valentin Borisevich
Media Placement:Mec

Film
Orbitz

The new campaign inspires customers to ?come see the great big world? – a message that has become more important as global events nibble away at the desire of people to move beyond their comfort zones. Featuring an original, Broadway musical-style score, the Orbitz campaign bridges the gap between entertainment and advertising.

Credits: Advertainment & Branded Content Studio: BARK BARK
Development & Production Partner:Hazy Mills Productions
Executive Producer:Todd Milliner, Hazy Mills
Executive Producers:Brian Tolleson, David Brand, BARK BARK
Director:Nick Peet, Hazy Mills
Producers:Jeff Melnick, Mark Nasser
Dp:John Frost
Production Designer:Adrina Garibian
Stylist:Tiffani Rae
Choreographer:Bonnie McMahan
Editor:Mark Nasser
Original Score:Ron Wasserman

Radio
Themis

In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day.

Advertising Agency:Escala, Porto Alegre, Brazil
Creative Director:Jacques Fernandes
Art Director:Cristiano Schmitz
Copywriter:Bruno Cisco

Film
Volkswagen

Advertising Agency:DDB, Brussels, Belgium

Film
Whiskas

The true story of Thula, a cat whose curiosity opened up the world for Iris Grace (8), an English girl diagnosed with a severe autism spectrum disorder (ASD) at age two. Through the relationship she developed with Thula, Iris gained new found confidence, began communicating and taking part in new activities including revealing an extraordinary talent for painting.

Advertising Agency:almapBBDO, Sao, Brazil
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors:Benjamin Yung, Marcelo Nogueira
Creatives:Daniel Chagas Martins, Cesar Herszkowicz
Production:Killers, Satelite Audio
Executive Producer:Julia Tavares
Client Services:Julia Tavares, Fernanda Costa, Camila Massari, Pedro Fragata, Paulo Cabral Filho, Gabriela Dias, Richard Moloney, Oliver Clark
Director:Claudio Borrelli
Dp:Ted Abel
Art Director:Paulo Ribeiro
Editors:Claudio Borrelli, Marcelo Cavalieri
Postproduction:Andreia Figueiredo, Casablanca
Producers:Kito Siqueira, Roberto Coelho
Maestros:Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães, Daniel Iasbeck
Audio postproduction:Fabian Jorge, Rodrigo Tedesco, Flávio Gondin
Rtv:Vera Jacinto, Diego Villas Boas and Ana Paula Casagrande
Planning:Cintia Gonçalves, João Gabriel Fernandes, Marília Lacerda, Herve Hannequin, Diana Lopes

A review by the news agency acknowledges missteps but says it remained independent and provided factual reporting despite “intense pressures from Nazi Germany.”