Hasta La Creative!

Influencer marketing is the most powerful tool in a marketer’s toolbox, but the term “influence” is widely misunderstood, said Team Epiphany founder and Managing Partner Coltrane Curtis at the One Club’s Creative Summit Thursday.

“Influence is a force of nature. Influence is not for sale; you can’t sell influence,” said Curtis, who started Team Epiphany in 2004. The influencer marketing shop works with brands like Coca-Cola, Nike, HBO, Cadillac, Heineken, Hendrick’s Gin and Google.

Curtis broke down the five key principles that marketers have to always remember when it comes to so-called influencer marketing.

Continue reading at AdAge.com

The president ridiculed Don Lemon as “perhaps the dumbest person in broadcasting,” called Chris Cuomo “a chained lunatic” and claimed Stephen Colbert said “nothing funny.”

(TrendHunter.com) Plenty of people have problems with overeating, so designer Marije Vogelzang came up with a creative—if slightly unsettling—method for combatting the issue with her Volumes series….

NBCUniversal TelemundoEnterprises previewed its 2017-2018 programming today, offering a bonanza for fans of World Cup soccer and narco dramas.

In an online presentation for journalists, execs said Telemundo Deportes will air more than 700 hours of World Cup coverage, including 56 matches on Telemundo and eight on cable network Universo, as well as a virtual reality app for the 2018 World Cup to be held in Russia, and a World Cup Party Pack curated by Telemundo and Buzzfeed’s Tasty for hosting futbol viewing parties. The 2014 World Cup was broadcast by rival Spanish-language network Univision.

“Telemundo continues to drive growth in Hispanic media with original content that resonates with today’s Hispanic in the U.S.,” said Cesar Conde, chairman of NBCUniversal Telemundo Enterprises and NBC Universal International Group. “Latinos are evolving and they are influencing our economy and mainstream culture more than ever.”

Continue reading at AdAge.com

(TrendHunter.com) This month, the online retailer Jet.com has been brought to life in the form of a pop-up shop dubbed ‘Fresh Story.’ Housed inside ‘Story’—a Manhattan concept space that…

Confectionery brands would be hit by a tax similar to the incoming soft drinks levy under stringent regulations called for by Action on Sugar.

NBCUniversal TelemundoEnterprises previewed its 2017-2018 programming today, offering a bonanza for fans of World Cup soccer and narco dramas.

In an online presentation for journalists, execs said Telemundo Deportes will air more than 700 hours of World Cup coverage, including 56 matches on Telemundo and eight on cable network Universo, as well as a virtual reality app for the 2018 World Cup to be held in Russia, and a World Cup Party Pack curated by Telemundo and Buzzfeed’s Tasty for hosting futbol viewing parties. The 2014 World Cup was broadcast by rival Spanish-language network Univision.

“Telemundo continues to drive growth in Hispanic media with original content that resonates with today’s Hispanic in the U.S.,” said Cesar Conde, chairman of NBCUniversal Telemundo Enterprises and NBC Universal International Group. “Latinos are evolving and they are influencing our economy and mainstream culture more than ever.”

Continue reading at AdAge.com

-Is there any way this W+K London campaign for TK Maxx could be more British? We think not.

-Chili’s has launched a full review after 10 years with Hill Holliday, but it will not name an agency of record this time around.

-DDB North America hired Britt Hayes (formerly of Grey and JWT) as its first-ever chief people officer.

-AB InBev talked to AdAge about its new plans to market to women. Remember this campaign?

-RPA’s chief digital officer Mike Margolin argues that confirmation bias is ruining both politics and advertising.

-Droga5’s London office won Secret Escapes, a members-only travel company that previously worked with Karmarama.

-YouTube picked San Francisco design firm Saffron to create its first official font, YouTube Sans.

-Indie digital studio Portal A promoted Brittani Kagan to head of talent while hiring Matthew Levine as director of brand partnerships and Chin Lu, formerly of MUH-TAY-ZIK | HOF-FER and Mekanism, as its lead strategist.