No company is watched more closely than Procter & Gamble because it’s the world’s biggest advertiser, and major change is coming to the way it manages media, Tom Denford says.
Campaign’s weekly round-up of account moves across advertising and media.
Social video experts at Be On review “Home truths”, the latest viral from Selfridges.
Typhoo has seized on the British penchant for fussing over how to make the perfect cup of tea in its first campaign by McCann Manchester.
If the Havas-Vivendi deal goes through, the group’s media agency arm will have to make significant effort to convince clients that the agency is not biased towards Vivendi-owned media assets, analysts said.
The South Korean government, acting on a tip-off from an ex-Hyundai employee, has ordered Hyundai and Kia Motors to recall 240,000 cars.
Starting today, advertisers in the UK and France will be able to reach every Snapchat user on a given day.
In the late 1950s, US advertisers were enjoying the kind of influence over TV programming that was always denied to their UK counterparts.
Alison Hoad’s secret work weapon is her “shoedrobe”.
Campaign’s agony uncle Jeremy Bullmore has some advice for a head marketer who works for one of the UK’s favourite brands.
No matter where you are in your career, establish what drives you, advises Amanda Pitt, a partner at Grace Blue.
Local news brands are a clear alternative to the opacity and uncertainty of blind programmatic buying of digital. By the chairman of Local Media Works.
Campaign’s Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology.
Iris has brought former London creative director Grant Hunter back to the UK as executive creative director for Europe after a seven-year stint in Asia.
The announcement of 2017’s Cannes Lions jury panel delivers a real sense of commitment to bringing equality at last to the creative industries.
Carat trials the ban of internal emails on Fridays, and the Daily Mail creates an audio newspaper magazine.
Non-verbal communication helps marketers understand what paying audiences want but can’t express.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Autumnwinter Communications and Design, India
Chief Creative Officer: Karan Rawat
Art Director: Suhas Panchal
Senior Visualiser: Ishan Meher
Photographers: Kinnari, Jeetu
Account Executives: Namrata Velcha, Shivjeet Ghatge
Copywriter: Sam Roshan
Artwork: Naresh Berde
Strategy / Planner: Dilip Garga
The post Peppermint by AutumnWinter appeared first on DesiCreative.
When filmmaker and photographer Sam Ciurdar was hired to post about his experience with the Mazda brand at SXSW this year, he never actually drove the sporty CX-5. But that was OK with him.
“It didn’t make sense at SXSW because it’s all events. There wasn’t a lot of driving involved,” he said.
He will be behind the wheel of one of the new Mazda crossover SUVs this weekend, however, when he drives one in the LA area as part of another social media influencer campaign. Ciurdar was one of a handful of people chosen by Influential, an agency that pairs brand clients with so-called influencers, with the aid of data analysis and natural language processing.
When filmmaker and photographer Sam Ciurdar was hired to post about his experience with the Mazda brand at SXSW this year, he never actually drove the sporty CX-5. But that was OK with him.
“It didn’t make sense at SXSW because it’s all events. There wasn’t a lot of driving involved,” he said.
He will be behind the wheel of one of the new Mazda crossover SUVs this weekend, however, when he drives one in the LA area as part of another social media influencer campaign. Ciurdar was one of a handful of people chosen by Influential, an agency that pairs brand clients with so-called influencers, with the aid of data analysis and natural language processing.
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