May
12
May
12
Helpling: Embrace the mess – Born to be artist
Posted in: Uncategorized
May
12
Good Luck Stationary: The balanced bag
Posted in: Uncategorized
May
12
Phase One lança câmera que capta fotos maravilhosas em preto e branco
Posted in: Uncategorized
Alguns fotógrafos adoram preto e branco, seja pela forma que a luz se comporta, pelo contraste mais acentuado, ou pela simplicidade. Essa semana a fabricante Phase One trouxe uma câmera especial para esses fotógrafos, a IQ3 100MP Achromatic. Ela é a primeira câmera digital de médio formato contendo 101 megapixel, somente preto e branco. Com […]
> LEIA MAIS: Phase One lança câmera que capta fotos maravilhosas em preto e branco
May
12
Spoilers Talk Show #49 – Adaptações literárias
Posted in: Uncategorized
No Spoilers Talk Show #49, nova edição do podcast do Spoilers, Carol Scoponi, Chris Dierkes, Denis Pacheco e Letícia Arcoverde conversam sobre séries que são também adaptações literárias. Com a estreia de American Gods e The Handmaid’s Tale, vamos conversar sobre essa relação entre a página e as telas de TV. O que se ganha e o que se perde quando se […]
> LEIA MAIS: Spoilers Talk Show #49 – Adaptações literárias
May
12
Save the Children’s ‘Child Mother’s Day’ Site Shines Light on Girls Forced Into Motherhood
Posted in: UncategorizedIt’s a sad fact: Many mothers in the world today are really just scared, desperate kids themselves, struggling against impossible odds to grow up healthy and happy along with their children. Save the Children estimates that 2.5 million underage girls give birth against their will each year. And every seven seconds, a girl under 15…
May
12
Feature: Can Prairie Dogs Talk?
Posted in: UncategorizedAn Arizona biologist believes that their sounds should be considered language — and that someday we’ll understand what they have to say.
May
12
Lego's five tips for a successful launch
Posted in: UncategorizedLaunching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego’s global marketing director, digital.
May
12
Cinemático – Alien: Covenant
Posted in: Uncategorized
No primeiro episódio do Cinemático, comentamos o novo filme de Ridley Scott, sequência de “Prometheus”
> LEIA MAIS: Cinemático – Alien: Covenant
May
12
Theresa May is heading for a three-figure majority
Posted in: UncategorizedWhy the behaviour of ice cream sellers on a beach tells us that May is heading for a three-figure majority.
May
12
Why the Digital Brand-Safety Panic Won't Help TV in the End
Posted in: Uncategorized
Many of the digital ads served on dominant social platforms like Facebook are adjacent to original or shared news content. But that’s the opposite of TV, where safer scripted shows and live sports dominate ad spending. News, financially, is a blip.
Now a big pivot is under way. Just as the big TV networks’ annual upfront pitches to advertisers get underway, the major digital platforms are gunning for entertainment. Their goal, in part, is to create a much safer environment for brands where adjacency isn’t an unfortunate bug, but rather a feature. Like TV. It eliminates the odds of being next to extremist, critical or polarizing content, not to mention so-called fake news.
It will also increasingly undermine TV’s ability to differentiate itself by saying its shows are the only brightly lit entertainment options out there.
May
12
Diageo and Amazon Prime Offer a Bartender's Eye View of the World
Posted in: Uncategorized
Diageo is partnering with Amazon Prime to create a series of shoppable films in the shape of a travel documentary series called “World Class List”.
The shows capture a bartender’s-eye view of five global cities: Sydney, Barcelona, Mexico City, San Francisco and Taipei. They can be seen on Amazon Prime in the U.S., U.K., and Germany, with further video-on-demand partners and markets to follow.
The 20-minute films promote Diageo’s “Reserve” portfolio of premium brands, which include Dutch Vodka Ketel One, Don Julio tequila, Croc vodka, Ron Zacapa Guatemalan rum, Johnnie Walker’s luxury variants, and Haig Club whisky. In the U.K. and Germany, links to Diageo’s ecommerce site are embedded in the films. The shoppable version is not available in the U.S.
May
12
Why the Digital Brand-Safety Panic Won't Help TV in the End
Posted in: Uncategorized
Many of the digital ads served on dominant social platforms like Facebook are adjacent to original or shared news content. But that’s the opposite of TV, where safer scripted shows and live sports dominate ad spending. News, financially, is a blip.
Now a big pivot is under way. Just as the big TV networks’ annual upfront pitches to advertisers get underway, the major digital platforms are gunning for entertainment. Their goal, in part, is to create a much safer environment for brands where adjacency isn’t an unfortunate bug, but rather a feature. Like TV. It eliminates the odds of being next to extremist, critical or polarizing content, not to mention so-called fake news.
It will also increasingly undermine TV’s ability to differentiate itself by saying its shows are the only brightly lit entertainment options out there.
May
12
The Best Mother's Day Spots of the Year (So Far)
Posted in: Uncategorized
Shoppers will spend some $23.6 billion to celebrate Mother’s Day this year, a record high, up 10% form last year and equivalent to $186.39 per person.
Marketers, of course, are following the money.
With campaigns ranging in tone from weepy (American Greetings) to weird (ew, Skittles), brands will likely spend around $2.5 billion on marketing Mother’s Day, 5% more than last year, estimated Robert Passikoff, president and founder of Brand Keys, which researches customer loyalty and engagement.
May
12
Hooligan-Inspired Editorials – The New Head of State Collection Has a DIY Look to It (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) For the Fall/Winter season of 2017, a new Head of State collection was released. Dubbed ‘Hooligans,’ the collection draws inspiration from rebellious youth looking to make a statement….
May
12
Secret Celebratory Burgers – A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
Posted in: Uncategorized
(TrendHunter.com) The foodora Burger’s Priest pop-up was a clever way for the global food delivery service to pay tribute to Canada’s milestone 150th birthday and #BurgerMonth in the three Canadian cities…
May
12
33 Eccentric Food Concepts – From Edible Sneakers to Cotton Candy Pizzas (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Fast food chains and artisan chefs alike are turning to eccentric food concepts to stay relevant in the rampantly growing restaurant industry. Online food delivery platforms and the boundless food…
May
12
Green Party's election ad lampoons 90s board game where cheating wins
Posted in: UncategorizedThe Green Party has launched another satirical political ad that lampoons its major rivals, this time with a sinister parody of a 1990s spot for a board game.
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