May
12
May
12
Latam: Cinema
Posted in: Uncategorized
LATAM Entertainment is the On Board Entertainment System of LATAM Airlines in planes without individual screen. Passengers should only open the app on theirs Smartphones, Tablet or Laptop during the flight and have access to a full range of movies, TV series, musical shows and children’s programs.
May
12
Why the future of digital video is immersive
Posted in: UncategorizedThe managing director at AOL UK explains why brands must pay attention to consumers to help immersive formats reach the masses.
May
12
Friday Morning Stir
Posted in: Uncategorized-Moms of HBO stars read their children’s lines in Mekanism’s “Like A Mother” spot (video above).
-Vivendi offered over $2.5 billion to buy a majority stake in Havas.
-Analysts worry the deal would “affect perceptions of media agency neutrality.”
–Grant Hunter is returning to the U.K. as iris executive creative director for Europe.
-A new Forrester Consulting study commissioned by American Express examines “How Gen Z Expectations Are Reshaping Brand Experiences.”
-Leo Burnett Hong Kong creative director Gianni Gurnani says his drag hobby (his stage name is Gigi Giubilee) helps him stay creative and confident.
–Baldiri Ros joined gyro Madrid as executive creative director.
-U.K. agencies are battling stress with…bunnies?
May
12
Britanico English Institute: Shortcuts
Posted in: UncategorizedPrint
Británico English Institute
Advertising Agency:Y&R, Lima, Peru
General Manager:Eduardo Grisolle
Executive Creative Director:Christian “Tin” Sanchez, Fernando Iyo
Art Director:Kevin Caro
Copywriter:Maikol Bravo
Account Director:Renato Baracco
Account Executive:Barbara Ambrogna
Producer Director:Malena Mellado Rodríguez
Illustrator:GRAZA Estudio
May
12
IKEA: Coming home
Posted in: Uncategorized
Film
IKEA
Advertising Agency:Åkestam Holst, Sweden
Director:Martin Werner
Production Company:Bacon
May
12
National Youth Conference: Run for Egypt
Posted in: UncategorizedOutdoor, Print
National Youth Conference
Advertising Agency:Animation Advertising, Cairo, Egypt
Art Director:Safwat Omran
Copywriter:Safwat Omran
May
12
LÖSEV: Laughing Switch
Posted in: Uncategorized
Radio
LÖSEV
Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey’s most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used “switch” became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide.
Advertising Agency:Rafineri, Istanbul, Turkey
Executive Creative Directors:Emre Kaplan, Ayse Bali
Creative Director:Can Erdo?an
Creative Group Head:Ahmet Ugurel
Copywriter:Mustafa Can Demir
Art Directors:Emre Onacak, Gizem Arl?, Can ?ahin
Chirf Technical Officer:Ibrahim Hizlioglu
Strategy:Zühre Erdogan
Account team:Erbek Onur, Cagla Ishak
May
12
Red Cross: Soap, Hair, Teeth
Posted in: UncategorizedPrint
Red Cross
From abandoned to nurtured – in just 2%. Let’s take care of lonely seniors together. Find out how 2% of your income tax exemption could help.
On April, when people are doing their taxes, lots of institutions ask to donate 2 % of income tax. Social organizations are most active during those days, because it’s extremely important for them to collect that percentage of funds. Therefore, our challenge was to stand out from the other applicants and provoke people to donate to Red Cross. People understand that our society is aging. It’s a complex problem which we need to solve together with politicians and active members of our society. We also know of the necessity to take care of lonely seniors. However, from personal perspective, people feel they are too busy to take real actions, so we decided to show that Red Cross is taking care of it for them. The only thing they need to do is to donate these 2 %. We decided to draw people’s attention with a delicately humorous situation and minimal but charming animation style.
Advertising Agency:NEW! Creative Agency, Vilnius, Lithuania
Creative Director:Aiste Jure
Art Director:Marius Kneipferavicius
Illustrator:Lina Vysniauskaite
May
12
Lidl: Craig and Mairead
Posted in: Uncategorized
May
12
Helpling: Embrace the mess – Grandma drops the beat
Posted in: Uncategorized
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.