Hasta La Creative!

Late night got partisan. The competition found its groove. And now “The Tonight Show” host is looking for all the luck he can get.

Geometry Global has entered into a global strategic partnership with augmented reality specialist Blippar to create “augmented retail” in the physical and digital retail space.

The nominees for the Marketing Society Marketing Leader of the Year spoke to Campaign about how they think the CMO role will evolve – and revealed their favourite brands as the vote to find this year’s winner of the coveted award enters its final stages.

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

Dino Myers-Lamptey, chief strategy officer at the7stars, is joining MullenLowe Mediahub UK as managing director.

The media industry has been speculating the “death of TV” for some time now. Yet the industry is both thriving and changing at break-neck pace.

McDonald’s has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement.

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Now scorch the street in silver style. Wear it bold and beautiful as Bhima presents the talk of the town Silver jewellery collection. From brash to elegant – nifty neck pieces, dandy bangles, crafty rings and much more. All from the home of purity – Bhima. In 92.5 sterling silver. Start trending from Bhima Silver on Dickenson Road.

Advertising Agency: Turrino Advertising, Bengaluru, India
Chief Executive Officer: Anil Nair
Creative Directors: Vivek Prabhakar, Don Paynter
Art Director: Syamkumar
Copywriter: Vivek Prabhakar

The post Silver Trending by Turin Advertising appeared first on DesiCreative.

What’s old was new again at ABC’s upfront on Tuesday afternoon. A “Roseanne” reboot, the return of “American Idol,” a live staging of classic sitcoms hosted by Jimmy Kimmel and a surprise performance from the “Backstreet Boys” made it hard to tell exactly what year it was inside Lincoln Center.

It was also an emotional afternoon, as ABC dedicated a portion of its presentation to saying goodbye to “Scandal,” which will conclude next season, and singing the praises of late-night host Kimmel, who was absent from this year’s dog and pony show (he is staying close to his newborn son who, as he revealed in a tearful monologue on his show last week, was born with a heart defect).

But Kimmel still managed to get some laughs with a letter he sent to ad buyers that Ben Sherwood, Disney-ABC TV Group president, read.

Continue reading at AdAge.com

In China, the world’s second-largest ad market, a whopping 57% of ad expenditure will go toward the internet this year, according to GroupM. But the new report also says China’s super-fast growth in digital spend is losing some steam, as almost everyone in urban areas now has digital access and the era of massive numbers of new users rushing online is coming to an end.

Overall, ad spending in China is expected to see healthy year-on-year growth of 7.8% in 2017, hitting $84.4 billion, WPP’s GroupM said. The 2016 estimate for growth was similar, at 7.9%.

For years, the explosion of internet adoption in China has helped power growth in digital advertising. The country had 731 million internet users at the end of last year, more than half of China’s population, according to official Chinese figures. That’s a huge number, more than twice the entire population of the United States.

Continue reading at AdAge.com