May
17
May
17
Group M deepens investment in content and rights management
Posted in: UncategorizedGroup M has launched Motion Content Group, a new global content investment and rights management company in the UK and the US.
May
17
Axe reflete sobre as principais dúvidas que os homens procuram no Google
Posted in: Uncategorized
“E? OK pra um homem…”
> LEIA MAIS: Axe reflete sobre as principais dúvidas que os homens procuram no Google
May
17
Wednesday Morning Stir
Posted in: Uncategorized-Creative agency Marcel Mexico launched a new campaign for the electric Renault TWIZY (video above).
-Y&R London launched a campaign for Oxfam promising “The End” of extreme poverty.
-Ogilvy & Mather London CSO Kevin Chesters defends the recently-pulled McDonald’s ad as “brave and socially relevant.”
-KFC launched a digital and CRM review in the U.K.
-The Martin Agency chief creative officer Joe Alexander shares some tips for Cannes.
-Deutsch North America CCO Peve Favat shares his three favorite ads.
-The U.K.’s Advertising Standards Authority banned Grey London’s Grand Prix-winning “LifePaint” spot for Volvo from “appearing again in its current form.”
-Irish bookmaker Paddy Power launched a print ad featuring Donald Trump “behind bars,” offering 2/1 odds on impeachment.
-London-based art director Matt Dunn is going around the city stenciling condoms on graffiti penises to promote safe sex.
May
17
CBS Upfronts: 'Young Sheldon' Gets Post-'Big Bang' Slot
Posted in: Uncategorized
CBS is giving the coveted slot after “The Big Bang Theory” on Thursday nights to the spinoff “Young Sheldon.”
The eye network will air six new series in the fall and picked up an additional two to air midseason.
But it chose to pass on the reboot of “American Idol” because the “economics made absolutely no sense for us,” CBS CEO Les Moonves told reporters Wednesday morning.
May
17
The Anatomy of a Global B2B Campaign
Posted in: Uncategorized
When you spy the occasional B2B ad campaign that is both surprising and relevant, veterans of the trade can’t help but wonder, “Why wasn’t that new ‘organ’ rejected by the corporate body?”
To answer this question, it helps to spend time with the top marketing surgeon (aka CMO). In the interview below, Lauren Flaherty, CMO at CA Technologies, helps dissect the strategic thinking behind CA’s new global campaign, “The Modern Software Factory.” In the process, her diagnosis identifies several truths that other marketers would be wise to take to heart.
Talk about your new campaign.
May
17
Ford's 1,400 Job Cuts Include Marketing Positions
Posted in: Uncategorized
Ford Motor Co. on Wednesday said it plans to cut 10% of its salaried employees in North America and Asia to cut costs amid slowing sales and growing investments in new technology.
The automaker will offer voluntary early retirement and special separation packages to roughly 1,400 white-collar workers in the two regions combined and expects the cuts to come by the end of September. Ford said nearly all of its “skill teams” will be affected, except for product development, Ford Credit, manufacturing, IT and global data and analytics.
A Ford spokesman said the reductions will affect corporate staff, including the finance, legal, human resources, communications, government, marketing, sales and service departments.
May
17
I Love NY: Equal Rights in New York State
Posted in: Uncategorized
Governor Andrew M. Cuomo announces a new campaign designed to promote tourism at historic equal rights attractions across New York. The campaign is being rolled out in conjunction with the 100th anniversary of women’s suffrage in New York State. The first TV commercial of this campaign features the Susan B. Anthony house in Rochester. Additional commercials planned in the campaign will feature equal rights destinations like the Harriet Tubman home in Auburn and the Stonewall National Monument in Manhattan.
May
17
Pre-Fabricated Hotel Rooms – These Easy-to-Build Structures Were Designed With Airbnb in Mind (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) An Estonian company is creating pre-fabricated hotel rooms meant for remote Airbnb accommodations.
‘Ood Mirrored Prefab Rooms’ are designed as easy build, all-inclusive structures for…
May
17
Drink responsibly. Literally / Copycat : Le meilleur du beer?
Posted in: Uncategorized |
 |
| THE ORIGINAL? Alberta Liquor & Gaming Commission – 2013 “Responsibly Beer” – Zero alcohol beer Source : ACE Awards Distinction Agency : Calder Bateman (Canada) |
LESS ORIGINAL UBrew Brewery – 2017 “Responsibly Pale Ale” – Zero alcohol beer Source : Coloribus Agency : MRM Mc Cann Milan (Italy) |
May
17
Tatler chief Patricia Stevenson departs Condé Nast
Posted in: UncategorizedTatler publishing director Patricia Stevenson is leaving Condé Nast after nearly 25 years.
May
17
JWT Created a Free Public Wi-Fi Network That Sent Out a Very Disturbing Signal
Posted in: UncategorizedLet’s say you’re traveling in England, and in the course of trying to access the internet, you come across a network called “Free_Public_Wi-Fi.” Upon connecting, you’re greeted not by a welcome screen, but by an apparent FaceTime call from a woman who, as you continue to watch, becomes the victim of abuse right before your…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.