The new non-alcoholic lager, created with only natural ingredients, is available in 14 markets including the UK, whilst the brand’s iconic green label has been turned blue in association with the alcohol-free category. Whether you fancy a beer at lunch but still have work to do, or don’t want to cancel on the gym (again…), Heineken 0.0 is innovative, alcohol free, and brewed by beer lovers, for beer lovers.
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They’re empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They’re empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
MullenLowe London has retained its crown as Effie UK’s most effective agency, while Ikea and Unilever have been named the most effective brand and marketer respectively.
As reported by Adweek earlier today, Grey’s flagship office has promoted two managing directors to the new roles of chief operating officer and chief brand experience officer.
Moving forward, Chris Ross will help manage the office’s operations while Jane Reiss will lead the four-part Brand Experience Group launched last year.
Here’s the full memo from CEO Debby Reiner.
As we begin Grey’s 100th anniversary celebration, I wanted to share some great news of a different kind. The promotion of two individuals who have been critical to the Agency’s growth and success and are being tapped to help chart the course for the next 100 years.
In recognition of their business acumen, commitment to Famously Effective ideas and desire to continually create the new, Chris Ross is being promoted to Chief Operating Officer and Jane Reiss to Chief Brand Experience Officer of Grey New York. Both will report to me and as members of the Executive Management Team play a key role in the stewardship of our flagship office.
In his new role as COO, Chris will be responsible for managing the day-to-day operations of the Agency. He will work closely with Chris Esposito and me to drive the commercial evolution of Agency financials to identify organization and operational models that deliver creativity, efficiency and profitability. Chris will also be focused on future-proofing Grey NY for tomorrow by refining and expanding our offering – within & beyond 200 Fifth Ave. In addition to these responsibilities, Chris will continue to manage his portfolio of Clients.
Chris joined Grey in 2008 as EVP on Diageo and almost immediately took on leadership of a larger portfolio of brands. Most recently, Chris has served as Managing Director on a portfolio of brands including Ally, AARP, Pfizer, Marriott, Applebee’s, Walgreens and UPMC (University of Pittsburgh Medical Center) to name a few.
A British native and now a US Citizen, Chris has nearly 30 years of experience across the major areas of our business: large multinational agencies, a pure play digital agency, a leading design consultancy and also as a Marketing Director on the client side. He’s lived and worked in London, South Africa, Singapore and New York.
In her new role of Chief Brand Experience Officer, Jane will lead the Brand Experience Group (BXG) which consists of Grey Activation & PR, TLC (Talent, Licensing and Casting), Entertainment, Shopper, Adventures, Design, and Mobile & Connected Experiences (our partnership with ArcTouch). Jane’s focus will be on creating integrated brand experiences across marketing disciplines as brands strive to participate in and influence popular culture. In addition to these responsibilities, Jane will continue to run her portfolio of businesses comprising many of Grey New York’s most iconic brands including Best Buy, Hasbro, Nestle, Papa John’s, Smucker’s, T.J. Maxx, HSBC, GE, Longhorn Steakhouse and Canon.
Jane joined Grey in 2013 to lead Grey’s marketing for the New York office. Within weeks, she was pitching and winning the Hasbro business which has grown from two brands to twenty-five under her leadership.
In 2006, Jane left the agency world to go client side as Mayor Bloomberg’s Chief Marketing Officer for the City of New York, a position she headed up at NYC & Company. During her tenure, NYC opened eighteen international offices and became the blueprint for major municipalities around the world and specifically the model for the Obama administration’s global tourism initiative.
Please join me in congratulating both Chris and Jane on these very well-deserved promotions.
Best,
Debby
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, May 16:
So, uh, the president of the United States has reportedly done another rather astonishing thing, and by now we all know the lather-rinse-repeat media drill: the flat-out denial and/or non-denial denial from Trump surrogates followed by a prompt reversal from the president himself. What instructions should we put on this particular political CPG? Maybe just this: Shock, deny, confirm. Anyway, let’s get started …
1. The story dominating the front page of The Daily Beast this morning is a team-written post (Lachlan Markay, Tim Mak, Asawin Suebsaeng and Jana Winter) headlined “White House Staff ‘Hiding’ as Russia Chaos Engulfs West Wing.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Johnnie Walker’s latest “Keep Walking America” commercial tells the story of a soldier returning home and ends with an on-screen message: “Here’s to all those who make progress possible.” (Ann-Christine Diaz wrote at length about an earlier “Keep Walking” ad in November for Creativity, and a more recent installment starring “The Musical Autist” Jermaine Gardner a few weeks back.) Honda says “Whether it looks like a truck, a sedan or a coupe, inside is the heart of a race car.” And in an Amazon ad that shows off the voice memo feature of its Echo digital assistant, a dad gets a message about leftovers in the fridge a wee bit too late (spoiler: “Hannah’s larva experiment” is not meant to be eaten).
Édouard Louis’s deeply autobiographical novel recounts growing up gay among the white underclass in rural France.
News organizations expressed outrage Wednesday over a report that President Trump asked the former F.B.I. director to consider imprisoning journalists who published classified government information.
Minnesota is full of hidden (and not so hidden treasures) – to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN
Minnesota is full of hidden (and not so hidden treasures) – to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN
Minnesota is full of hidden (and not so hidden treasures) – to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN
In the film an unaware employee brings to life a very simple but powerful insight: as we cannot avoid the unexpected, the only solution is to be prepared to face it. This is why Dr. Giorgini Martino has created a natural supplement that combines phosphorus, vitamins, iron, zinc and iodine, that helps to stay focused and improve mental performances, in order to take on the most difficult situations.
And this is exactly what our protagonist needs when after 9 years of waiting, thought he’s found the right moment to ask his boss a pay rise. What he didn’t know was that his boss just experienced one of the worst mornings of his life. What could our man need, if not a great mental alertness and the right energy to face it?
And here’s where Dr. Giorgini brain booster plays its role.
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