May
18
May
18
Shanti House: Garbage Gourmet
Posted in: Uncategorized
We created a gourmet meal made entirely from garbage ingredients to raise awareness for hungry homeless youth.
May
18
Cancer Association of South Africa: Car Melanoma
Posted in: Uncategorized
May
18
Big Tech Dominates Viral Video Chart
Posted in: Uncategorized
Three big tech companies muscle their way onto this week’s video chart, with Google (“Answers Made Easy”), Pandora (“Sounds Like You”) and Amazon (“Amazon App”) claiming three of the top five slots. Other notable entries were Budweiser’s Derek Jeter tribute “#ThisBudsFor2” at No. 1 followed by Hyundai’s epic mini-film “Shackleton’s Return,” dropping to No. 2 from last week.
The rankings, as always, reflect not only “organic” views initiated by consumers who want to watch the clips but paid views that surface as pre-roll or other ad placements online. See who else rounds out the top 10 below.
May
18
TV Upfronts Hits and Misses: Ad Age's Predictions for the 2017-18 Season
Posted in: Uncategorized
It’s become increasingly difficult to predict which broadcast TV series will be breakout hits and which will quickly fizzle. While last year we correctly predicted that NBC’s “This is Us,” ABC’s “Designated Survivor” and Fox’s “Star” would be amongst the biggest shows of the season, there were successes like Fox’s “The Mick” and NBC’s “The Good Place” we just didn’t see coming. (From our predictions last year: “‘The Good Place’ looks very bad.”)
For one, what constitutes a hit has become blurry. Many of the shows renewed this season would have never made it past an episode or two just a few seasons ago. For the purposes of this exercise, therefore, we now deem any show that has been renewed a success.
Here’s a look at the crop of shows for next season that we expect will live beyond their freshman run — and those that don’t stand a chance.
May
18
Upfronts: See Previews for the CW's New Shows
Posted in: Uncategorized
The CW is gunning for a wider appear in the upcoming season, meaning more people who aren’t young men and teenage boys tuning in for superhero shows like “The Flash.” To that end, witness the return of “Dynasty” to TV, along with “Valor,” a show with a strong female lead.
But the network has a new superhero show in the works, too.
“Dynasty”
May
18
Who Wore It Best? Mad Magazine or Time?
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, May 18:
Strapped for time? Here’s your executive summary in one sentence: Roger Ailes is dead, Alex Jones is sorry, Donald Trump is not sorry and Mad Magazine is mad — or at least annoyed. Anyway, let’s get started …
1. Fox News founder and former CEO Roger Ailes has died at age 77. Here’s why it’s weird to say “RIP.”
May
18
Big Tech Dominates Viral Video Chart
Posted in: Uncategorized
Three big tech companies muscle their way onto this week’s video chart, with Google (“Answers Made Easy”), Pandora (“Sounds Like You”) and Amazon (“Amazon App”) claiming three of the top five slots. Other notable entries were Budweiser’s Derek Jeter tribute “#ThisBudsFor2” at No. 1 followed by Hyundai’s epic mini-film “Shackleton’s Return,” dropping to No. 2 from last week.
The rankings, as always, reflect not only “organic” views initiated by consumers who want to watch the clips but paid views that surface as pre-roll or other ad placements online. See who else rounds out the top 10 below.
May
18
Walmart's E-Commerce Surge and Other Takeaways for Brands
Posted in: Uncategorized
Walmart reported fiscal first-quarter earnings today that showed a huge spike in e-commerce sales as it slightly beat analyst expectations on the bottom line and slightly missed on revenue. Should Amazon be worried? Maybe. Should brand marketers be worried? Definitely.
Here are four key takeaways.
May
18
Contrapunto Books Store: The Other Side Of History
Posted in: Uncategorized
Promo
Contrapunto Book Store
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:Gonzalo Ferrada
Art Directors:Gonzalo Gallardo, Ignacio Besnier
Copywriters:Leonardo Aravena, Katherine Sánchez, Andres Diaz
Production:Gabriela Olivo, Funky Films
Photography:VLQZ Photo
Retouching:Gonzalo Arevalo
Post Production:Luis Gajardo
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