Hasta La Creative!

O aplicativo de reconhecimento de músicas Shazam foi plataforma de uma campanha no começo deste mês no Reino Unido. Para alertar sobre a doença de Alzheimer, que nem sempre é diagnosticada cedo o bastante, o aplicativo foi modificado para parecer que estava com dificuldade em descobrir a música tocada. Veja como ele funcionou no vídeo […]

> LEIA MAIS: Em campanha sobre Alzhaimer, Shazam tem dificuldade em reconhecer a música que ouviu

-Mekanism and Peloton want to capture the sweat of healthy, model-thin humans with perfect skin. For research purposes.

-ICYMI, Johannes Leonardo created a”#WallThatUnites” project in opposition to Trump’s proposed border wall, “a giant digital wall made up of real world street art, created with messages of hope and acceptance. ”

-Agency Chamber.Media launched a four-minute digital spot as the first ad for all-natural deodorant brand PiperWai.

-We welcome our new hoodie overlord. Zuck 4ever.

-Hippies still rule — through top tech brands.

-Taiwan ruled in favor of same-sex marriage. Campaign asks if “maybe these ads helped pave the way.” Key word: maybe.

-Greatest Common Factory co-founder John Trahar thinks project work is “killing creative innovation.”

-Laughlin Constable hired Vanessa Watts as executive vice president, media.

-“100% compostable” coffee pods? Don’t believe the hype.

A wealthy candidate overcame a crisis of his own making, winning a closely watched contest a day after he was accused of physically attacking a reporter.

When you think of Advertising Age, what do you think of? Warm, sunny weather? Weekends at the beach? Backyard barbeques? The unofficial start of summer? Summer Fridays? None of the above?

If you answered “None of the above,” that’s fine — we understand — but it’s not gonna stop us from having a Memorial Day Membership Sale for no good reason except that, well, Memorial Day weekend is upon us.

Thanks to our semi-arbitrary sale, you’ll save 28% on a yearlong Basic Membership (for readers with a U.S. mailing address) that includes:

Continue reading at AdAge.com

(TrendHunter.com) As more urbanites look to adopt a healthy lifestyle, the need for indoor and small space gardening systems has increased.

Many of these indoor gardening systems have created innovative solutions…

With so much opportunity in women’s football, why aren’t brands making the most of it, asks the head of Copa90.

Nostalgia ran rampanant during the broadcast TV upfronts. Sitcom families were reunited and some of the most popular shows currently airing are getting spin-offs.

As late-night host James Corden joked at CBS’s dog-and-pony show: “This is like your own personal ‘Groundhog Day.’ There must be an easier way to do this. Can’t we just play the tape from 2002?”

Ad Age media reporter Jeanine Poggi takes a look at why shows like “Will and Grace” and “Roseanne” are returning to TV and the networks’ desire to stick with what’s familiar.

Continue reading at AdAge.com

Media, Direct Marketing, Online
Leroy Merlin

Thanks to the partnership with HomeAway, Leroy Merlin chose holiday homes with negative reviews and transformed them in new showrooms for its products helping hosts to rent them more easily. This way Leroy Merlin’s logo became a guarantee of quality and style.

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer:Bruno Bertelli
Executive Creative Director:Cristiana Boccassini
Creative Director:Emanuele Viora, Francesco Epifani
Digital Creative Director:Massimo Guerci
Creative Supervisor:Enrico Bellini
Copywriter:Mattia Basti
Digital Art Director:Giorgio Lucchetti
Account:Simona Coletta, Fabiola Miccone, Arianna Di Marco
Senior Strategic Planner:Guglielmo Pezzino, Mattia Bellomo
Project Manager:Sara Vignolo
Tv Producer:Maria Vittoria Ceresoli
Production Company:Ascent
Director:Valerio Rufo
Executive Producer:Christian Scacco
Producer:Leonardo Godano
Architects:Triplan