Hasta La Creative!

Outdoor
Missing Persons Advocacy Network

A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The campaign follows 2016’s “Too short stories” campaign, and features a reimagining of traditional missing persons’ posters into vibrant stories and images that reflect the person that family and friends know.

With over 38,000 Australians reported missing every year, and many remaining missing long term, “The Unmissables” aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics.

Advertising Agency:Grey, Melbourne, Australia
Associate Creative Director:Sally Richmond, Lauren Doolan
Writer:Sally Richmond
Art Director:Lauren Doolan
Executive Creative Director:Lauren Doolan
Chief Creative Officer:Michael Knox
Managing Director:Claudia Mcinerney
National Planning Director:Danish Chan
Account Director:Catherine David
Account Manager:Casey Nguyen
Editor:Leigh Cooke, Glass Case Productions
Digital Producers:Nicolas Brosse, Matt Knight
Digital Developers:Jono Casley, Simon Codrington
Designer:Renee Luri
Social:Belle Thompson
Digital Manager:Belle Thompson
Director:Max Walter
DoP:Max Walter

Online
Segura Viudas Cava

Advertising Agency:Republica, Miami, USA
Chief Executive Officer:Jorge Plasencia
President:Luis Casamayor
Evp General Manager:Anthony Bianco
Chief Creative Officer:Milton Lebron
Associate Creative Directors:Michael De Jesus, Ashley Fox
Art Director:Jose M. Ramirez
Copywriter:Jeff Schermer
Digital Strategist:Elizabeth Funes
Social Media Strategist:Luis Roedan
Content Specialist:Jorge Azze
Social Media Community Manager:Melissa Cortina
Social Media Content Creation:Kala Colella
Director:Fredda Rodriguez
Channel Strategy:Fredda Rodriguez
Media Supervisor:Marcela Correra
Media Planner:Astrid Vargas
Buyer:Astrid Vargas
Traffic:Stefan Hunter
Implementation Specialist:Stefan Hunter
Digital Marketing Coordinator:Eric Alvarez
Performance Analyst:Eric Alvarez
Manager Performance Marketing:Gustavo Zamudio
Analysis:Gustavo Zamudio
Account Director:Andrea Quagliato Lebron
Senior Account Manager:Natalie Rodriguez

Media
Ministère de la Santé

An awareness campaign that has become an educational tool. Dis-moi Elliot is used in 59,300 french schools and colleges to educate young people about Autism.

Advertising Agency:Isobar, Paris, France
Chief Executive Officers:Sabina Gros
Creative Directors:Elzear De Trentinian, Marc Badinand
Associate General Managers:Loic Le Moaligou
Associate Managing Director:Amélie Ponchau
Strategic Planner:Maud Le Boulaire
Art Director:Idriss Dabré
Copywriter:Yann Vicherat
Digital Studio:Cher Ami, France
Interactive Director:Jean-Frederic Passot
Production Company:Ilomba Images
Director:Nicolas Humbert
Producer:Romain Mourgues
Production Coordinator:Capucine Pelletier
Original Music:Julien Brx, France
Sfx:Julien Brx, France
Composer:Julien Brx, France

Last week, AdAge reported that DDB Chicago had won digital and social duties for MillerCoors’ Miller Lite brand.

Sources informed us the next day, however, that MillerCoors was not ready to officially announce that it had named a new agency. At the time, a spokesperson said DDB Chicago had “not won the business nor has any final decision been made.”

Today MillerCoors officially confirmed the win to Adweek. Its official statement:

“As of this week, Miller Lite is moving their digital creative work from Digitas to DDB Chicago. MillerCoors will continue to work with Digitas on the technical side of the business as they provide maintenance and digital production for MillerCoors’ websites and platforms.”

While the quote clarifies that incumbent DigitasLBi will remain involved to some capacity, it is still a major blow for the agency, particularly on the heels of parting ways with Sprint back in March. Digitas’ Chicago office won a formal review on the digital portion of the Miller Lite account over ten years ago.

Fellow Omnicom agency 180LA has served as lead creative agency for Miller Lite since winning the account from sister shop TBWAChiatDay without a review a year ago, and we hear that its team is hard at work on a new campaign despite the pending move to “Silicon Beach” in Playa Vista. According to Kantar Media, MillerCoors spent around $130 million on measured marketing for the brand last year.

To our knowledge, this win did not involved a formal RFP. Tipsters told us that DDB has been itching to get its hands on Miller Lite for some time, but none of its leaders appear to have used the #ItsMillerTime hashtag in hopes that the client might notice.

-Deutsch launched a new “America” campaign for the Volkswagen Atlas with an anthem ad set to the Simon & Garfunkel tune of the same title (video above). You may remember the song from a political campaign ad promoting Bernie Sanders‘ 2016 presidential primary run or the Cameron Crowe film Almost Famous.

-A new report by the Interactive Advertising Bureau found that ad spending on original digital video content has nearly doubled in the past two years.

-Amazon stock hit a record high today after Jeff Bezos told Google that he is coming for their ad business.

-McDonald’s is introducing The Frork (that would be a fork made of fries) exactly one month too late for April Fools’ Day.

–Google actually called its recent report on Gen Z “It’s Lit.” How do you do, fellow kids?

-New York-based production company Assembly hired Oritte Bendory as executive producer.

-Media Storm hired Jeremiah Rosen, former president of SapientRazorfish-owned Campfire, as chief revenue officer.

-You may be shocked to learn that the President of the United States has shitty taste in ads.

After Zulu Alpha Kilo won an Ad Age “Small Agency of the Year” award in 2016, Frank Zulu started getting invitations to speak at conferences and even an inquiry to buy his agency.

But thre was one little problem: Frank Zulu, the bombastic founder and “Chief Executive, Executive Officer” featured prominently on the company’s website, does not actually exist. The agency’s parody site is designed to be a “piss-take parody of the industry,” to poke fun at the traditional agency model and weed out potential clients or recruits who don’t appreciate the humor. That didn’t stop a few people who wanted to team up with the agency after the win and didn’t do their homework.

“We had to respond to people and let them know it’s a joke,” Chief Creative Officer and CEO Zak Mroueh said.

Continue reading at AdAge.com

David J. Garrow’s door-stopper of a biography contains a cascade of details that, our critic says, “never connect to form an illuminating portrait.”