May
02
How Cancer Research UK got people clicking through on World Cancer Day
Posted in: UncategorizedDevicescape and Cancer Research UK explain how they raised awareness via mobile using hotspots.
May
02
Rupert Murdoch 'in talks' to buy Tribune Media
Posted in: UncategorizedRupert Murdoch-owned 21st Century Fox is reportedly in talks with private equity firm Blackstone to buy television station operator Tribune Media.
May
02
Entries open for 2017 Media Week Awards
Posted in: UncategorizedEntries have opened for the 2017 Media Week Awards, the most coveted awards in UK commercial media.
May
02
Op-Ed Contributor: The Mistake Christians Made in Defending Bill O’Reilly
Posted in: UncategorizedIn many conservative churches, the default is to defer to powerful men and blame their victims.
May
02
Facebook accused of helping advertisers target vulnerable teens
Posted in: UncategorizedLeaked documents of an internal report by Facebook executives indicate the social network helps advertisers target teenagers who feel “worthless”, “overwhelmed” and a “failure”.
May
02
The new escapism: Why brands must be bolder in entertaining consumers
Posted in: UncategorizedAt a time when seeking space from the noise, literally and metaphorically, gathers pace among consumers, escapism is being reimagined for the digital generation.
May
02
Dear creatives, it's time to join a movement for rest
Posted in: UncategorizedAfter all, rest is not a tax on creativity but an investment in it.
May
02
When crabs write the script: How Zoopla made its new ad campaign
Posted in: UncategorizedFor 101’s first campaign for Zoopla, Augusto Sola and Ryan Delehanty decamp to Costa Rica
to show how hermit crabs are as mad about moving house as the UK public.
May
02
Global puts education top of media agenda
Posted in: UncategorizedThe Global Academy gives hands-on experience to students to prepare them for a career in media.
May
02
Financial brands: Stop marketing and start solving problems
Posted in: UncategorizedBanks don’t obviously solve any real world money problems but challenger brands like Monese and Revolut are finding ways to meet new objectives.
May
02
How brands can up their e-retail game through marketplaces
Posted in: UncategorizedBrands, if you don’t place your products on the right environments, someone else will.
May
02
An alternative view of alternative facts
Posted in: UncategorizedMost problems in the real world stem from technically true data that is simply misleading if viewed in a certain way.
May
02
What's Happening: Inside Twitter's Big Video Push
Posted in: Uncategorized
For the first time in what seems like a long time Twitter answered its own question: “What’s happening?”
“Saucy is happening,” a Twitter-made marketing montage flashed across the screen at the platform’s NewFronts event on Monday. Also happening, according to Twitter: “Gorgeous,” “oops,” “slam” and “creation.”
Twitter has been using the phrase “it’s what’s happening” in its marketing to attract fresh attention to itself as a cultural touchstone. As a business, though, the question of what’s happening hasn’t always had a clear answer.
May
02
The World’s Biggest Ad Company Plans to Spend $200 Million on Snapchat This Year
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The CEO of the world’s largest advertising group, WPP’s Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017 during an interview with the news network Cheddar on Thursday.
The figure is more than double the $96 million WPP spent on Snapchat in 2016.
May
02
Twitter Signs a Deal to Stream Regular-Season W.N.B.A. Games
Posted in: UncategorizedThe 20-game agreement makes the basketball league the first women’s professional sports group to sign a rights deal with the social media service.
May
02
Fyre Festival Organizers Face Fraud Lawsuit After Cancellation
Posted in: UncategorizedA celebrity lawyer representing a ticket buyer filed suit after a luxury musical weekend in the Bahamas fell apart. Organizers said, “We were simply in over our heads.”
May
02
Screenwriters and Studios Negotiate in Hours Before Strike Deadline
Posted in: UncategorizedThe two branches of the Writers Guild of America met with entertainment companies before what could be the first big Hollywood labor walkout in a decade.
May
02
TV Station Owners Rush to Seize on Relaxed F.C.C. Rules
Posted in: UncategorizedA vote by the Federal Communications Commission last week sets the stage for the consolidation of local television stations in a deal-making frenzy.
May
02
Google and Facebook now control 20% of global adspend
Posted in: UncategorizedGoogle and Facebook control 20% of all media ad spend worldwide, up from 11% in 2012.
May
02
Casa Facci: The Art of Goobye
Posted in: UncategorizedMedia, PR
Casa Facci (Fundación Amigos contra el Cáncer Infantil)
SITUATION tIn 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed.
INSIGHT We visited Casa Facci and spent a lot of time talking and sharing with sick children, their parents and care givers. We learned that children that were near death in some way knew their time was coming and expressed it in through symbols their drawings. They had no fear of death, instead they expressed peace and hope. The use their art, to say goodbye.
IDEA We decided to create awarness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned offduring the exhibit.
http://www.facci.org.do/index.html
Advertising Agency:Partners Ogilvy & Mather Dominicana, Santo Domingo, Dominican Republic
General Creative Director:Freddy Jana
Creative Director:Freddy Montero Galva, Che Muñoz
Art Director:Lia Sang
Account Director:Waleska Nadal
Cliente:Alexandra Matos
Additional Credits:David Prestol
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