Hasta La Creative!

Nordstrom took “authenticity” a little too far last week by marketing a pair of mud-coated jeans that were more dirt than denim. The $425 pants were meant to embody true Americana workwear, according to Nordstrom’s site, but they instead prompted outrage, snark and allusions to “Zoolander” ‘s homeless-chic parody, Derelicte.

While Nordstrom may be a repeat offender (the company is also selling a pair of pricey, plastic-kneed “mom jeans”), it’s hardly the only culprit. French fashion house Balenciaga’s new blue bag costs 2,167 times the original Ikea version.

Ad Age put together its own outrageous outfit out of the most egregious recent offenders, all for just under $6,000. What would Amazon’s Echo Look say?

Continue reading at AdAge.com

Pinterest’s vertical strategy team is small — there are only seven positions — but the company is banking on big things from the group.

Formed last December, the team is intended to play a crucial role in generating more revenue from major brands in six key areas: CPG, retail, travel, financial services, automotive and entertainment.

It’s a shift in strategy for Pinterest as it tries to transform itself from being a niche player among brand marketers to a formidable foe against juggernauts Google and Facebook.

Continue reading at AdAge.com

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Dell

Dell Monitors with height adjustment. Goodbye posture problems.

Advertising Agency:Y&R, Miami, USA
Creative Director:André Felix
Associate Creative Director:Marlon Zanatti
Art Director:Paula Vernaglia
Copywriter:Felipe Dornelas
Photographer:Dedê Fedrizzi
Retouching:Patrick Shelley
Postproduction:Ricardo Moreira, Moreira Estúdio

Film
Diesel

Italian clothing company Diesel and Geometry Global Japan recently took on the challenge of localizing the apparel company’s global “Make Love Not Walls” campaign for that market. In this new spot, Geometry produced a Japanese interpretation to visualize invisible “walls” that need to be torn down vs. physical worlds.

Advertising Agency:Geometry Global, Tokyo, Japan
Executive Creative Director:Masato Mitsudera
Associate Creative Director:Yasushi Arikawa
Senior Art Director:Yusuke Morotomi
Junior Planner:Keiichi Toyama
Executive Producer:Hideki Ida
Senior Account Executive:Kensuke Kidani
Production:AOI Pro, Dictionary Films Tokyo
Executive Producers:Hisaya Kato, Peter Grasse
Creative Supervisor:Ryan McGuire
Director:Connor Gilhooly
DoP:Ivan Kovac
Post Production:Cutters Tokyo
Editor:Aki Mizutani
Colorist:Toshiki Kamei
Visual Effects Artist:Yusaku Yasuda
Online Editor:Yusaku Yasuda
Music:Primary Colors

Film
Volkswagen

Drawing our attention to the gaps, Volkswagen’s new commercial film – directed by Clemens Purner – explores how the ‘nothings’ in our lives can actually be the things we most appreciate. From the quiet nothing of idle relaxation, to the power of just a look between two young teens at a party, and the blank canvas on which anything is possible; we realize that nothing is really ‘nothing’ at all.

Advertising Agency:Leo Burnett, London, United Kingdom
Director:Clemens Purner?
DoP:Laust Trier Mørk
Producer:Jean Ozannat
Line Producer:Sybil Esterez
Production Coordinator:Ariane Cousi
Creative Directors:Alexander Kalchev, Patrice Dumas
Art Director:Mickaël Jacquemin
Copywriter:Benoit Oulhen
Business Director:Stephanie Leray
Account Executive:Delphine Rigaud

Media, Print
Red Cross

Advertising Agency:Kevlar, Bolivia
Creative Directors:Pablo Jove, Gonzalo Bagnasco
Copywriters:Israel Blanco, Gonzalo Bagnasco, Pablo Jove
Art Directors:Juan Pablo Vásquez, Alejandro Sejas, Rodrigo Zenteno, Marcelo Loayza, Rodo Ticona, Gabriel Abdala, Andrés Guzmán
Additional Credits:Mariela Miranda

Online
Desabafo Social

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos.

The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally.

Advertising Agency:WE, São Paulo, Brazil
Chief Creative Officer:Guy Costa
Creative Director:Guy Costa
Creative Directors:Ricardo Sarno, Ana Castelo Branco, Luis Constantino
Art Directors:Douglas Reis, Cristiano Rodrigues
Copywriters:Vitor Medrado, Murilo Israel
Producer:Juliana Emeric
Editors:Ebson Clarindo, Amanda Campos

Film
Adote um Gatinho

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
CoPresident:Marcelo Reis
Creative General Director:Marcelo Reis
Creative Directors:Alexandre Rato, João Caetano
Copywriters:Pedro Furtado, José Suaid
Art Directors:Vitor Menezes, Breno Balbino
Account:Giordana Luna, Luisa Prado
Approval:Susan Yamamoto
Pr:Fernanda Lopes, Nathalie Ursini
Art Buyer:Mauro Moura
Photographer:Marcos Alberti
Rtv:Camila Aquino
Audio:Antfood
Film Director:Pippo
Production Company:Fat Bastards

Print
Banco De Alimentos

Don´t wait until the expiration date to donate them. Bancodealimentos.org 

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Creative Director:Diego Tuya, Dario Rial
Art Director:Pablo Cominetti
Copywriter:Juan Ignacio Goldstein
Photographer:Martin Sigal
Additional Credits:Agustín Borgognoni, Sofia Medina

Now that the three main national parties have released their general election 2017 slogans, it is clear to Benedict Pringle, founder of politicaladvertising.co.uk, that only the Conservatives have adopted a strategy which seeks to win a majority of seats. The Lib Dems are simply trying to sweep up the most fervent Remainers and Labour are desperately trying to hold on to anyone who voted for them the last time round.