Zuckerberg Calls Crime and Abuse Videos on Facebook 'Heartbreaking,' Announces 3,000 New Moderator Hires


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, May 3:

It’s unintentional, but everything I’ve got for you below is either directly or indirectly about digital media — its all-consuming nature (Nos. 4 and 5), the uses and misues of social media (Nos. 1, 2, 6) and the things we obsess about online (Nos. 3 and 7). Only have time to read one thing? Jump ahead and click on the link in No. 7. Anyway let’s get started …

1. In a post this morning on his personal page, Facebook chief Mark Zuckerberg writes,

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On Time: Glenn Beck, the Conservative Firebrand, Has a Soft Spot for Watches

His collection of 25 watches includes several Patek Philippes, a Rolex and a watch worn by Kiefer Sutherland in “24.”

Electric Castle: Unofficial Partners Campaign

One of the most important music festivals in Romania, Electric Castle offers a unique experience that takes place annually, from Thursday to Sunday, on the amazing domain of Banffyh Castle, near Cluj-Napoca, in Transylvania.

Electric Castle – Unofficial Partners campaign

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One Book For Peace: The One

Despite the prevailing opinion, there are more things in the world that connects us, rather than separate us. Maybe it sounds unbelievable, but one of them is religion. When you compare the basic principles of Islam and Christianity, you will see that they are almost the same! This is what the ‘One book’ is about. Bringing together two religions to bring peace and harmony to the world!

“One book for peace” gathers teachings from the holy books of the Bible and the Quran, comparatively showing how similar messages from each are. By showing resemblance between the two, the purpose of the book is to bring to life inter-religious dialogue and discussion among ordinary people.

The book represents 10 verses from the Bible and 10 verses of the Quran, on ten universal topics, close to all people in the world: One God, Peace, Justice, Love, Family and Neighbors, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope.

The book is prepared by experienced journalist Mirnes Kova?, with the help of two theologians Muhamed Fazlovi? (Islam) and Pavle Mijovi? (Christianity). Theologians have chosen verses from their holy books, which they want people from other religions to read.

Project ‘The One’ is created as a joint project between New Moment and Y&R, for Inter-religious Council in Bosnia and Herzegovina, with the mission
to bring down prejudice and raise awareness of the importance of inter-religious dialogue.

The book has its premiere on Al Jazeera Channel, and will be sent to the world’s most influential leaders, such as His Holiness Pope Francis, Donald Trump, Vladimir Putin, Angela Merkel and many others around the world.

In order to provide access to the book to as many people as possible, the book has its online and audio version.

#OneBookForPeace

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Ceska Pojistovna: Parrot

Salesman Parrot

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Boux Avenue: #impressyourself

Boux Avenue S/S 60″

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GTB Director of Platforms and Partnerships Leaves for Pinterest

John Gray, who has served as senior vice president, director of platforms and partnerships for WPP’s Ford-dedicated GTB unit since May of 2014, left the agency to join Pinterest as vertical strategy lead for autos and entertainment, AdAge reports.

Gray originally joined GTB, then called Team Detroit, back in December of 2009 as senior vice president, director of interactive media. In that role he led GTB’s interactive media group and strategy on its digital efforts. Before joining GTB he spent four years leading the interactive marketing at Enlighten as vice president, interactive media, working with clients including Curel, Jergens, Hunter Douglas and John Frieda. Prior to that he spent nearly four years as partner, associate communications director with JWT Detroit, where he managed a team responsible for digital media planning.

Pinterest also poached Mondelez global director of e-commerce and strategy Arthur Sevilla.

Pinterest head of vertical strategy Brian Monahan told AdAge the new hires will “speak the language of our partners,” adding, “The knock on media companies, in particular, technology companies, is we show up and we’re so excited about our tech that all we talk about is our technology. As [Pinterest] is maturing as a business, we want to talk about solutions and how we can drive business for our clients.”

Gray’s exit from GTB follows the departure of longtime chief creative officer Toby Barlow in February. Global chief talent officer Linda Taylor also left the agency late last year.

Kaplan University Threw Its Nursing and IT Grads Into Real-Life Crises, With a Twist

Life is a series of tests, and sometimes, success depends on the quality of your education. In a pair of videos below, Kaplan University shows how it can help you make the grade. Created by Arnold Worldwide, the campaign gauges the nursing and IT skills of unsuspecting Kaplan grads in real-world settings–but what they didn’t…

Hungry Man Signs Farhang, Papamichael Joins Untitled


Amir Farhang has joined the directing roster at Hungry Man Productions. Farhang, who was an advertising creative at 180, Wieden & Kennedy, CP&B and BBH before turning director in 2012, was previously represented by Caviar. He won a Cannes Lion for his work on “World’s Toughest Job” for American Greetings in 2016. His commercial work also includes the “Swingman” campaign for Adidas and spots for Gatorade, Ikea and Priceline.

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Staples Revamps Marketing to Shed Retail Baggage, Makes Ads With No Stores to Be Seen


Staples Inc. is overhauling its marketing as part of a high-stakes pivot away from what it was built on — selling low-priced office supplies at big stores.

The rebranding campaign, created by Interpublic’s MRM/McCann, kicks off next week with nationwide TV commercials in which stores are nonexistent and products are only shown in passing. There’s no mention of discounts either.

Instead, the spots star and extol office and building managers as they fix copy machines, clean up spills and restock the breakroom — all with the help of Staples’ delivery business. These are precisely the workers the company sees as crucial to its revival from years of falling sales because they make the purchasing decisions for more than a million U.S. small businesses.

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Here's Who Decides What's Offensive For Google


Rick Summers, principal, global publisher policies at Google, is paid to get offended.

Summers oversees the development and implementation of global publisher policies for both AdSense and Doubleclick Ad Exchange. He is, in essence, the platform’s fake news top cop. Summers and his team keep an eye out for threats that often start small, but can potentially emerge into larger, damaging affairs for Google.

Last week, Summers and his team, which he describes as a “scrappy set of nerds” comprising English majors, lawyers and engineers, also updated Google’s hate speech policy to prohibit publishers from making money off specific webpages that feature hateful or offensive content.

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Sibling Rivalry Signs Director/DP Harrison Boyce

Multifaceted New York-based production studio Sibling Rivalry continues to bolster its directorial roster with the signing of filmmaker Harrison Boyce.
A versatile director/DP whose work canvasses the visual spectrum from music videos to brand promos to commercials, Boyce originally made his name on the professional BMX circuit before trading in his bikes for different creative pursuits, beginning his career in graphic design and eventually moving behind the camera. For the director, despite his BMX success, the allure of bringing creative concepts to life always beckoned. “Even though I was pro, it was never my lifelong goal and therefore I was always looking forward and beyond BMX,” Boyce says. “It was an amazing platform for me to build my creative skills off of and I was fortunate to work with some amazing people and travel the world at a pretty young age. Still, even though BMX was something I cared deeply about, I was also always interested in other things like art, design, music and film.”

Boyce has since translated his love of the creative arts in variety of inviting, intriguing and fun projects including music videos for Pusha T and Diddy (“Driving around in LA with Puffy in his Maybach,” he notes as a career highlight), as well as campaigns for Nike, Gatorade, Nowness, Gucci and Dries Van Noten. Now as part of Sibling Rivalry’s roster, the filmmaker has found a kindred spirit that blends well with his aesthetic, style and multitasking, grassroots approach. “I come from a background of shooting, directing and editing all of my own stuff ” Boyce adds. “I like having a hands-on with everything that I do. I really like to capture unexpected elements and find unique moments that help tell expected stories.”

According to Sibling Rivalry EP Shelby Ross, “It’s exciting to have Harrison on our team, his work is fresh, and consistent with the Sibling design sensibility. With his varied, intriguing background in tow, he brings a unique perspective to the SR studio’s roster.”

About Sibling Rivalry:

Sibling Rivalry creates stories with a distinct design sensibility. Our multi-disciplinary team provides production solutions for live action commercial, digital, post production, experiential, as well as design and branding. We produce and create content across all media for a broad spectrum of clients, agencies and brands. Our methodology is driven by collaboration. We are all Siblings.

Adland: 

BETC hosts Philippe Starck charity event to benefit AIDES

From May 11 to 13th 2017, BETC is welcoming an inaugural event: La Grande Braderie du Design in Les Magasins généraux, in collaboration with AIDES. La Grande Braderie du Design will be a sale of furniture andobjet d’art and exquisitely designed objects from renowned designers– at prices one can afford. The profits from the sale will go to the organization AIDES, which finances AIDS screening tests and helps prevent HIV transmission. It’s sponsored by Philippe Starck.

BETC has had more than a decade partnership with AIDES, hosting a similar event called La Grande Braderie de la Mode twice a year since 2004.
Les Magasins généraux is BETC’s new office building and it sounds really cool. The 20,000m2 space is a renovated flour and grain warehouse. Here BETC’s 900 worker bees do their stuff. 5,000m2 of workspace is reserved for external projects and creative partners.

So their charity benefit is also a nice way to unveil the space as well.

Adland: 

President Trump's first 100 days ad "banned" by CNN

President Trump has created this ad to mark his first 100 days in office, but in an odd twist, CNN would not allow him to buy airtime for it. Why? It has a slam against “fake news” in it.

CNN said it would run the 30-second television spot, a celebration of Mr. Trump’s first 100 days in office, only if the campaign removed a section that featured the words “fake news” superimposed over several TV journalists, including Wolf Blitzer of CNN, and others from MSNBC, PBS, ABC and CBS.

CNN defended the decision in a statement on Twitter.

“The mainstream media is not fake news, and therefore the ad is false,” the network said. “Per our policy, it will be accepted only if that graphic is deleted.”

In response, Michael Glassner, the executive director of Mr. Trump’s campaign committee, called the decision “censorship pure and simple.”

“By rejecting our ad, CNN has proven that it supports censorship is biased and fears an opposing point of view,” Mr. Glassner said in a statement. “President Trump’s loyal supporters know the truth: The mainstream media mislead, misguide, deceive, and distract.”

Since a rejection by a network actually makes the news, this ad has now been written up in practically every news outlet instead, which is not bad for earned media. Apart from the “fake news” graphic, the ad is your usual political ad that shows only positive things like busy construction and loving families, while announcing achievements made by this presidency. The unusual part is that this is created in the first 100 days, when you’d usually see this sort of thing at a re-election. I’ve linked each statement made to a corresponding WhiteHouse.gov announcement, apart from the “fake news” bit because I could not find that on the WhiteHouse.gov website. I honestly expected to.

A respected Supreme Court Justice confirmed. Companies investing in American jobs again. America becoming more energy independent. Regulations that kill American jobs eliminated. The biggest tax cut plan in history.

After all this chest beating, the VO concludes that: “America is winning, and President Trump is making America great again.”

Commercials: 
Country: 

New York Times Co. Reports Rising Digital Profit as Print Advertising Falls

The Times said that its digital advertising revenue rose 19 percent, to $50 million, in its first quarter, but print revenue fell 18 percent.

New York Times Co. Reports Rising Digital Profit as Print Advertising Falls

The Times said that its digital advertising revenue rose 19 percent, to $50 million, in its first quarter, but print revenue fell 18 percent.

FRAM: Choices

FRAMPA – Choices

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FRAM: Prime Rib

FRAMPA – Prime Rib

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FRAM: Speakers

FRAMPA – Speakers

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FRAM: Dumb Phone

FRAMPA – Dumb Phone

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