Hasta La Creative!

Kate Magee did a double take when she first saw the new Spotify campaign on TV.

M&C Saatchi London has hired Giles Hedger, chief strategy officer at FCB Inferno, as its chief executive.

YouTube has suffered a fresh blow as its plan to gain accreditation from Barb, the industry body that measures TV viewing in the UK, has been rejected.

There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.

Category: Beyond Madison Avenue
Summary: Publishers may all be moving toward commerce, but PopSugar plunged into it.

Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop. When someone lands on one of these posts, like “The Biggest Designer Shoes of 2017,” a circle pops up in the lower-left corner of the browser…

The largest owner of local TV stations, Sinclair has a history of supporting Republican causes. But as Sinclair tries to grow, it is locking horns with Fox.

BT, Sky and Virgin Media could be forced to advertise broadband speeds based on peak-time services or average performances under proposed rules that would outlaw use of the term “up to”.

Todo mundo conhece bem as regras de Monopoly, ou do Banco Imobiliário para os brasileiros pré-globalização. Os jogadores começam com a mesma quantidade de dinheiro e seguem as mesmas instruções.

Porém, nesse experimento social criado pela associação Observatoire des Inégalités, da França, as coisas são um pouco diferentes. Alguns jogadores ganham mais dinheiro do que outros, alguns podem comprar propriedades com mais facilidade do que outros, e alguns, até mesmo, vão pra prisão com muito mais facilidade.

A ação, organizada pela agência Herezie, é a epítome do falacioso discurso da meritocracia, abordando algumas desigualdades da França: minorias étnicas tem mais dificuldade de negociar imóveis; pelos mesmos crimes, pessoas de baixa renda tem três vezes mais chances de serem condenadas; o salário das mulheres é 23% menor do que o dos homens; atualmente, apenas 30% das estações de trem são acessíveis para deficientes; crianças carentes progridem bem mais devagar na escola, 35% repete uma série até os 14 anos.

Segundo Baptiste Clinet, diretor criativo da agência, o experimento foi pensado para impactar justamente no período eleitoral francês, que vai decidir o próximo presidente do país no dia 7 de maio: Marine Le Pen, da Frente Nacional, ou Emmanuel Macron, do En Marche!.

> LEIA MAIS: Para mostrar prejuízo da desigualdade social, crianças jogam Monopoly com regras injustas

Fitbit’s health is still up in the air. The San Francisco-based company, which laid off roughly 6% of its workforce earlier this year after lagging holiday sales, reported $299 million in first-quarter revenuecompared with $505 million for the year-earlier periodon Wednesday. Though results beat analyst expectationsinvestors reacted by sending the brand’s stock up 10% in late-day tradingthe year remains one of transition, according to Chief Executive and President James Park, who is also a co-founder. He and analysts expect Fitbit’s sales to be buoyed by the company’s launch of a smartwatch later this year.

“We’re optimistic about the smartwatch category,” said Park on a conference call to discuss the earnings. “A lot of that optimism is driven by what we feel will be our own unique perspective.” He noted that as Fitbit looks to streamline its fitness tracker assortment, it will also try not to overwhelm the consumer when it launches the smartwatch portfolio.

In recent years, the 10-year-old Fitbit has been a fitness darling with the benefit of being first-to-market with a product coveted by consumers. After going public in 2015, the brand ran its first Super Bowl ad last year and was considered a shoo-in for holiday gift lists. But added competition from other players, combined with a lack of major product innovationmost new releases are simply playing musical chairs with different features, according to one analysthave led to souring sales.

Continue reading at AdAge.com